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Cancellation service #1 in UAE
Liv is a digital banking app offered by Emirates NBD that provides seamless mobile banking, budgeting tools, a Liv Card for online and in-store payments, and rewards features.
The service operates a subscription model for premium benefits while providing core banking functionality through the Liv app and linked Emirates NBD accounts.
Liv is aimed at customers who prefer app-first banking, want extra interest on savings and goal accounts, and value perks such as free international transfers and priority support.
It suits users in the United Arab Emirates looking for a mobile-centric bank experience with optional premium features via subscription.
After you request cancellation, access to premium subscription benefits (e.g., higher interest rates, waived fees) will end according to the service's processing timeline.
Basic banking access may remain active unless you explicitly request full account closure; confirm which service you are cancelling.
Subscription automatic renewal will be stopped after cancellation takes effect; check confirmation to ensure it is disabled.
Your transaction history and personal data will be handled according to Liv/Emirates NBD's privacy policy and applicable UAE law; request a copy of retained data if needed.
Monthly subscription fees are generally non-prorated and charged on the 1st of each month; refunds are not routinely issued for mid-cycle cancellations.
Check your cancellation confirmation to see whether a refund is offered in your specific case.
The following table shows the verified subscription plan and billing note for Liv in the UAE.
| Plan | Price | Billing Period | Key Features |
|---|---|---|---|
| Liv Max Subscription | AED 39.00 | Monthly | Higher interest on Goal Accounts; extra interest on Money Ahead deposits; free international transfers; waived credit card joining fee; 24/7 priority support |
The monthly subscription fee of AED 39 is charged on the 1st of each month.
The fee is waived if a monthly average balance of AED 30,000 or more is maintained.
For unresolved banking complaints, contact Emirates NBD customer service first and request escalation or a complaint reference number.
If the issue remains unresolved, you may file a complaint with official UAE authorities such as the Ministry of Economy or the Central Bank. See official links below.
Many customers praise Liv for its modern app interface, quick responses via WhatsApp, and the tangible benefits of the Liv Max subscription for savers and frequent international transfer users.
Customers sometimes report delays in refund resolution, confusion over in-app menu labels for account closure, and the need to ensure all linked services are cancelled to avoid continued charges.
Many customers try to cancel without checking for pending direct debits, active transfers, or linked subscriptions. This can leave outstanding items that block closure.
Always review and settle any pending transactions before requesting account closure or subscription cancellation.
Some users accept a verbal confirmation and later find charges continue. Always request and keep written confirmation (email or in-app reference) stating the cancellation date and status.
| Plan | Price | Main benefits | Notes |
|---|---|---|---|
| Liv Max Subscription | AED 39.00 / month | Higher interest on Goal Accounts; extra interest on Money Ahead deposits; free international transfers; priority support | Fee charged on 1st; waived if monthly average balance ≥ AED 30,000 |
| Standard Liv (no subscription) | Contact for details / No listed subscription fee | Core banking features via Liv app; standard rates and support | May not include premium perks offered with Liv Max |
Official Liv site: https://www.liv.me/en
UAE Ministry of Economy (consumer complaints and guidance): https://www.economy.gov.ae
Central Bank of the UAE (banking regulation & complaints): https://www.centralbank.ae
ENBD Meydan offices, Dubai, United Arab Emirates.
Preferred cancellation methods: phone or WhatsApp (see support contact above), email, or in-app request. Keep your confirmation reference for any follow-up.
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Written by Rashid Al Otaibi
eIDAS legal expert · 3 years experience
Lawyer specialized in digital trust services and the eIDAS regulation, I have been helping individuals and businesses send legally binding certified mail for 3 years.