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Cancellation service #1 in UAE
SendGrid (Twilio SendGrid) is a cloud-based email delivery platform for transactional and marketing emails.
It provides an Email API, SMTP relay, analytics, templates, and marketing campaign tools for businesses of all sizes.
Key capabilities include scalable email sending, deliverability tools, contact management, and integrations with web apps and CRMs.
Plans range from free tiers to paid Marketing and Email API plans with dedicated IP and advanced features.
After cancellation, your subscription stops future renewals but the service typically remains active through the end of the paid billing period.
No prorated refunds are issued for the unused portion of the billing period.
Account data (contacts, templates, analytics) follows SendGrid's data retention and deletion policies after cancellation.
Export any important data promptly; retention windows are commonly 30 - 60 days depending on policies and account type.
SendGrid publishes prices in USD. AED equivalents below are approximate using 1 USD ≈ 3.67 AED.
For exact billing in AED or localized options, contact SendGrid sales or check your account billing settings.
| Plan | Price (USD / approx AED) | Period | Key features |
|---|---|---|---|
| Free (Email API) | USD 0/mo (≈ AED 0) | Monthly | 100 emails/day, basic tools |
| Free (Marketing) | USD 0/mo (≈ AED 0) | Monthly | 2,000 contacts, 6,000 emails/month |
| Basic (Marketing Campaigns) | USD 15.00/mo (≈ AED 55) | Monthly | Up to 100K contacts, 300K emails, editors, segmentation, support |
| Advanced (Marketing Campaigns) | USD 60.00/mo (≈ AED 220) | Monthly | Up to 200K contacts, 1M emails, automation, dedicated IP, teammates |
| Essentials (Email API) | USD 19.95/mo (≈ AED 73) | Monthly | 50K - 100K emails, 2 webhooks, analytics |
| Pro (Email API) | USD 89.95/mo (≈ AED 330) | Monthly | 100K - 2.5M emails, dedicated IP, validations, SSO |
UAE consumer protection laws require businesses to provide clear terms and comply with advertised policies.
However, SendGrid’s published policy does not indicate a statutory 14-day cooling-off refund for paid subscriptions.
Many users praise SendGrid for easy SMTP setup, strong API integration, analytics, and scalability.
Free tiers and robust import/integration features receive positive mentions for reliability and uptime.
Common complaints include occasional account suspensions, billing disputes, and perceived slow or inadequate support response.
Some users also report abrupt pricing changes, data deletion concerns, and difficulty regaining access after account issues.
Users sometimes try to cancel through the iOS App Store or Google Play; SendGrid does not support cancellation via those stores.
Always cancel from the SendGrid web console to ensure future charges stop.
Some customers assume prorated refunds will be issued - SendGrid does not provide prorated refunds for unused time.
Also, failing to export contacts/templates before cancellation can lead to data loss if retention windows elapse.
| Feature | SendGrid | Notes / Alternatives |
|---|---|---|
| Cancellation method | Web console (Account Administrator) | Not cancellable via App Store/Google Play; keep admin access |
| Refund policy | Very limited - only if no usage, no overages, no contacts | Many SaaS vendors offer limited trial refunds; check vendor policy |
| Pricing currency | USD (AED approximate shown) | Contact sales for localized billing or enterprise quotes |
| Support & reliability | Strong API and deliverability tools; mixed support experiences | Consider enterprise plans for higher SLA and support |
Twilio Inc.
1801 California Street Suite 500, Denver, Colorado, 80202, United States
Use the official support portal for account and billing inquiries to create a documented ticket.
Keep invoices and cancellation records safe in case further follow-up with billing or your card issuer is needed.
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Written by Hind Al Dhaheri
Digital-law graduate · 6 years experience
Graduate in digital law and passionate about secure written communication, I have been writing guides on certified mail and electronic registered delivery for 6 years.