How to Cancel Vitals: Complete Guide

What is Vitals

Vitals is an all-in-one Shopify app suite that bundles 40+ e-commerce tools into a single subscription for merchants, offering features such as email marketing, visitor recordings, product review requests and push marketing. The service advertises tiered monthly plans with a 7-day free trial and no annual plan option, and billing is typically handled through the platform used to install the app.

Pricing tiers are published in US dollars on the official site, and feature limits (for example visitor replay credits and email thresholds) vary by plan. The help documentation notes the trial mechanics and that plan features are available immediately during the trial.

Customer experiences with cancellation

What users report

Some merchants report straightforward experiences when billing flows are handled by the platform that manages app subscriptions, while others describe confusion when billing is managed separately by the app provider. Public feedback includes mixed ratings for support responsiveness and occasional difficulty identifying whether a subscription renewal remains active after store changes.

A number of user comments on public forums emphasise the importance of verifying whether the subscription is platform-billed or vendor-billed, because that distinction affects who processes refunds and the effective notice mechanisms. Several merchants note a 7-day trial that converts to a monthly cycle unless action is taken before trial expiry.

Recurring issues and practical takeaways

Common problems reported include uncertainty over proration when switching plans, misunderstanding of feature limits tied to plan tiers, and delays in receiving confirmation of a cancelled subscription. Users advise carefully recording trial start and renewal dates, and checking billing statements for unexpected charges.

Practical takeaways from feedback: keep written records of plan selections and dates, confirm whether the subscription was purchased via a marketplace or directly, and expect that refunds and adjustments are governed by the published terms and the billing party.

How Vitals subscriptions typically bill and renew

Billing cycles for Vitals are monthly; the official pricing page lists monthly amounts for each plan and the help centre documents a standard conversion from trial to a 30-day billing cycle. This means renewals usually occur on a 30-day cadence tied to the conversion or purchase date.

Vitals lists plan limits and tiers on its pricing and help pages, and states that annual plans are not offered at the time of documentation. Expect plan-specific feature caps (for example email volumes and visitor recordings) to determine which tier is appropriate.

Cooling-off periods, refunds and proration

Cooling-off rights and refund entitlements vary depending on whether a subscription is sold by a third-party marketplace or directly by the app vendor. The published materials describe a free trial that becomes a paid monthly subscription after the trial expires.

Proration rules are not universally published in the public pricing pages; users report mixed outcomes when attempting mid-cycle plan changes. This means you should be prepared for three possibilities after cancelling: no refund for the current cycle, a prorated refund, or credit for future use depending on the billing party and terms.

Rights that matter for Vitals subscriptions

Under consumer and contract principles, your rights depend on the transaction terms and on which legal entity accepted payment. If the subscription was sold via a marketplace, marketplace policies and the platform terms will influence refunds and dispute routes. Where the vendor billed directly, vendor terms govern remedies.

Key legal concept: the distinction between marketplace-billed and vendor-billed subscriptions determines the immediate point of contact for billing disputes, refunds and data removal requests. Keep records that make that distinction clear for any later dispute.

Documentation checklist

• Subscription proof: record of purchase or trial activation showing plan name and start date.
• Billing records: copies or screenshots of bank statements or merchant statements that show any charges from Vitals or the platform.
• Plan details: the name of the tier you purchased and the feature limits at time of purchase.
• Trial details: trial start and conversion dates, including any trial offer terms.
• Correspondence log: dates and summaries of any support interactions you initiated (do not include contact details here).
• Order IDs and invoices: any invoice or transaction identifiers associated with the subscription.

Common pitfalls and how they affect Vitals subscriptions

• Not confirming billing party: confusion over who billed the subscription can delay refunds and clarity on notice periods.
• Missing trial conversion date: trial-to-paid conversion is automatic at the end of the trial unless prevented before expiry; missing this date often results in an unexpected charge.
• Mismatched expectations on proration: some users expect automatic prorated refunds when changing plans; documentation and user reports show this is not guaranteed.
• Relying on uninstall alone: uninstall behaviour differs by billing setup; uninstalling may not automatically stop billing if payments are processed outside the marketplace.

Practical actions to protect your rights

Record the exact purchase or trial activation date and keep copies of billing statements. This supports refund requests or disputes if an unexpected renewal appears.

Identify the billing entity by checking transaction descriptors on your statement and the plan page terms; this determines which terms apply and which dispute routes are available.

How disputes and chargebacks relate to Vitals

If you identify an unauthorised or incorrect charge, your financial institution can investigate a disputed charge; however, chargebacks are a last resort and may trigger vendor responses. Document the charge date, amount and the vendor descriptor for the transaction.

Before escalating to formal disputes, gather the documentation checklist items and review the published terms associated with your purchase; these documents are the foundation of any successful claim.

The table above converts listed USD prices from the official site into approximate A$ values using current mid-market exchange rates; actual charged amounts may differ due to payment provider conversion fees or bank rates.

These feature examples are taken from the vendor's published plan descriptions; check the plan limits that applied at your purchase date when preparing a dispute.

What to expect after cancellation

After cancellation, expect one of the following: continued access until the paid period ends, immediate loss of plan features, or a retention of account data for a limited period; the actual outcome depends on the billing arrangement and the vendor terms published at the time of purchase.

Data retention and deletion policies are governed by the vendor terms and privacy policy; if retaining access to historical data is important, note timelines and export any necessary data before actions that may remove access.

Address

• Address: PO Box 580, North Adelaide, SA, Australia, 5006

What to do after cancelling Vitals

Check your bank or card statement for any renewal charges in the following 60 days and keep evidence of any unexpected transactions. This allows a clear timeline if you need to escalate a dispute with your payment provider.

Export any business data you need from the service and retain copies of invoices and plan descriptions as stored at the time of purchase. These records strengthen any consumer claim under contract or consumer protections.

If you encounter unresolved billing problems, supply your documentation when initiating any dispute with your payment provider or consumer protection agency, and note the plan tier and dates that relate to the charge. This improves the chance of a timely resolution.