Cancellation service N°1 in Australia
Contract number:
To the attention of:
Cancellation Department – Bloom
Level 13, 111 Elizabeth Street
2000 Sydney
Subject: Contract Cancellation – Certified Email Notification
Dear Sir or Madam,
I hereby notify you of my decision to terminate contract number relating to the Bloom service. This notification constitutes a firm, clear and unequivocal intention to cancel the contract, effective at the earliest possible date or in accordance with the applicable contractual notice period.
I kindly request that you take all necessary measures to:
– cease all billing from the effective date of cancellation;
– confirm in writing the proper receipt of this request;
– and, where applicable, send me the final statement or balance confirmation.
This cancellation is sent to you by certified email. The sending, timestamping and integrity of the content are established, making it equivalent proof meeting the requirements of electronic evidence. You therefore have all the necessary elements to process this cancellation properly, in accordance with the applicable principles regarding written notification and contractual freedom.
In accordance with the Consumer Rights Act 2015 and data protection regulations, I also request that you:
– delete all my personal data not necessary for your legal or accounting obligations;
– close any associated personal account;
– and confirm to me the effective deletion of data in accordance with applicable rights regarding privacy protection.
I retain a complete copy of this notification as well as proof of sending.
Yours sincerely,
13/01/2026
How to Cancel Bloom: Complete Guide
What is Bloom
Bloom is a consumer-facing meditation and wellbeing app that offers guided meditations, sleep tracks, breathwork and daily tools via subscription access. The app is published by a small developer and is available on app marketplaces with recurring plans that typically include weekly, monthly and annual billing options.
Bloom’s offering is sold both as in-app purchases through app marketplaces and as direct subscriptions on the developer’s site; that split affects how renewals, refunds and trial handling are managed. The developer’s support pages and store listings note trials, auto-renewal and a short refund window for direct purchases.
How Bloom subscriptions are structured
Bloom commonly offers multiple billing cycles: weekly, monthly and annual plans, sometimes with a short free trial for annual plans. App-store listings and user reports show those three billing cadences as the standard formats.
Where the subscription was purchased matters: app-store purchases are billed and managed through the marketplace while direct card purchases are processed by the developer’s payment processor. That difference influences who controls renewals, refund eligibility and the ability to pause or restore access.
| Plan | Billing frequency | Price (AUD) | Notes |
|---|---|---|---|
| Entry / weekly | Weekly | Varies | Short-term access; common for trial users. |
| Standard / monthly | Monthly | Varies | Most flexible rolling option; renews automatically. |
| Annual | Yearly | Varies | Often offered with a trial or introductory period. |
Customer experiences with cancellation
What users report
Users’ feedback about Bloom is mixed: many praise the content and usability, while a noticeable portion of reviews flag billing or access problems. Reports include unexpected charges, trouble linking purchases to accounts, and confusion about trial handling.
Some reviewers explicitly note that payments were taken even when they believed access had been removed, or that they needed assistance to get a refund. These issues tend to cluster around account-provider mismatches (marketplace vs direct).
Recurring issues and practical takeaways
Recurring themes in user reports are 1) billing-route confusion, 2) timing of cancellation relative to billing cut-off, and 3) differing refund policies depending on where the subscription originated. Expect that the marketplace that billed you will usually control refund decisions for in-app purchases.
Practical takeaway: identify whether your charge came from a marketplace or from the developer’s processor before you evaluate refund chances or timeframes. Users who understood that distinction tended to have a faster resolution path.
Notice periods, billing cycles and proration for Bloom
Auto-renew is a standard behaviour for Bloom subscriptions: unless the renewal is prevented before the billing cut-off, the subscription will renew for the next cycle. Typical marketplace rules apply to how far ahead you must act to stop a renewal.
Proration for partial periods is uncommon for short-cycle digital subscriptions; if a provider offers proration it will normally be stated in their terms. For Bloom, expect that fees already paid normally cover access until the end of the current billing period.
Refunds, cooling-off and consumer guarantees
Bloom’s published support materials reference a short money-back guarantee for direct purchases in some circumstances, but marketplace purchases follow the marketplace refund process. That means refund outcomes depend on the billing route.
Under consumer protections that apply to digital subscriptions, services must be supplied as described and fit for purpose. If Bloom fails to deliver the promised digital service, consumer law may entitle you to a remedy such as a refund or partial refund for the unused portion. Use that legal standard when evaluating whether a refund is reasonable.
Documentation checklist
- Proof of purchase: card statement entry or marketplace receipt that shows the merchant and date.
- Billing statements: screenshots or PDF extracts showing recurring charges and dates.
- Trial records: any confirmation that shows trial start/end dates and trial terms.
- Access history: logs or screenshots showing whether content was accessible during the billed period.
- Terms snapshot: copy or screenshot of the Bloom terms in effect at the time of purchase.
How disputes and chargebacks typically play out for Bloom
If you legitimately dispute a Bloom charge, the fastest resolution often follows from providing clear evidence of the charge, proof of lack of access (if relevant), and the date the problem started. Marketplaces and card issuers each have their own dispute windows and documentation requirements.
Chargebacks can reverse a payment, but they may require a higher evidentiary standard. If a refund is available from the marketplace or developer it is usually preferable to pursue that first because it avoids the formal dispute process.
Common pitfalls and mistakes to avoid
- 1. Waiting until after the renewal date to act - this often forfeits refund eligibility for that cycle.
- 2. Confusing marketplace billing with direct billing - that confusion delays refund progress.
- 3. Not keeping purchase receipts and billing timestamps - missing records weaken dispute positions.
- 4. Assuming a deleted app stops charges - uninstalling does not cancel a subscription or stop renewals.
Practical timeline: what to expect after you notify about cancellation or a refund request
If you lodge a refund request or cancellation notice, expect an acknowledgement window (often a few business days) and then a processing period for refunds which can take anywhere from several days to a few weeks to appear on a card statement. Marketplaces sometimes provide an administrative timeline for refunds that differs from developer-managed refunds.
Keep contemporaneous records of all dates and any reference numbers you receive during the process; those are the items that speed up follow-up queries.
| Service | Core difference | Typical outcome if issue arises |
|---|---|---|
| Bloom (app-store purchase) | Marketplace billed | Marketplace refund processes apply; developer has limited control. |
| Bloom (direct purchase) | Developer billed | Developer refund policy and any promotional guarantees apply; proof required. |
| Competitor apps (example) | Varies by seller | Outcome depends on seller terms and marketplace policies. |
Short note on legal rights relevant to Bloom
Consumer guarantees cover digital services including apps: if Bloom does not provide the service as described, you may be entitled to a remedy such as repair, replacement or refund for the unused portion. This is an evidence-driven test: the stronger your documentation, the stronger the case.
What to do after cancelling Bloom
After you have cancelled or requested a refund, actively monitor your bank or card statements for at least two billing cycles to confirm renewals have ceased. If an unexpected charge appears, collate your documentation immediately.
If you receive a partial refund or credit, check how it was applied and keep the transaction record. If access continues unexpectedly after cancellation, preserve proof of lack of access and the timestamps of any service failures.
If consumer guarantees seem relevant because Bloom failed to supply services as promised, use the relevant regulator guidance to frame your request and consider escalating with your card issuer or a government consumer agency if necessary. ACCC and local government resources explain your rights for digital subscriptions and remedies for services not delivered as promised.