Cancellation service N°1 in United States
Contract number:
To the attention of:
Cancellation Department – Hallmark Movies Now
3130 Wilshire Blvd., 4th Floor
90403 Santa Monica
Subject: Contract Cancellation – Certified Email Notification
Dear Sir or Madam,
I hereby notify you of my decision to terminate contract number relating to the Hallmark Movies Now service. This notification constitutes a firm, clear and unequivocal intention to cancel the contract, effective at the earliest possible date or in accordance with the applicable contractual notice period.
I kindly request that you take all necessary measures to:
– cease all billing from the effective date of cancellation;
– confirm in writing the proper receipt of this request;
– and, where applicable, send me the final statement or balance confirmation.
This cancellation is sent to you by certified email. The sending, timestamping and integrity of the content are established, making it equivalent proof meeting the requirements of electronic evidence. You therefore have all the necessary elements to process this cancellation properly, in accordance with the applicable principles regarding written notification and contractual freedom.
In accordance with the Consumer Rights Act 2015 and data protection regulations, I also request that you:
– delete all my personal data not necessary for your legal or accounting obligations;
– close any associated personal account;
– and confirm to me the effective deletion of data in accordance with applicable rights regarding privacy protection.
I retain a complete copy of this notification as well as proof of sending.
Yours sincerely,
16/01/2026
How to Cancel Hallmark Movies Now: Step-by-Step
What is Hallmark Movies Now
Hallmark Movies Now began as a niche, on-demand streaming service focused on Hallmark Channel movies and series, and it has since been rebranded and expanded into Hallmark+ with additional retail perks and rewards. The platform offers an ad-free library of original films, catalogue titles from Hallmark Channel portfolios, periodic exclusive series and member incentives tied to Hallmark retail programs. Official marketing lists a monthly plan and an annual plan with a short free-trial window for new members.
For many subscribers the service is straightforward: pay for access, stream titles on supported devices and receive member benefits if on the new Hallmark+ tier. The rebrand to Hallmark+ also brought a modest price change and extra shopping-related perks for members.
| Plan | Listed price (USD) | Approx price (A$) |
|---|---|---|
| Monthly | $7.99 | A$11.99 approx |
| Annual | $79.99 | A$120 approx |
The A$ approximations use a mid-market USD to AUD conversion close to 1.499 as a working reference; exchange rates will vary by provider and time of transaction.
Why people cancel Hallmark Movies Now
Subscribers cancel for predictable reasons: price increases after the Hallmark+ rebrand, overlapping content available elsewhere, device compatibility problems, or unwanted auto-renewal charges after a free trial or promotional period.
Other drivers include annual billing surprise, perceived low value of added retail perks, and frustration with app reliability or playback issues on older devices.
How cancellations typically work for Hallmark Movies Now subscriptions
Subscriptions normally operate on fixed billing cycles (monthly or annual) and renew automatically at the end of each period unless the subscriber successfully stops renewal before the renewal date. Access usually continues until the end of the already-paid billing period once cancellation is processed.
Proration and refunds are service-specific: many streaming services, including this platform under its previous and rebranded terms, commonly do not offer prorated refunds for unused time on an annual subscription and treat free-trial conversions as billable unless the trial is ended before the trial expiry. Official change notices that accompanied the Hallmark+ rebrand made clear that the next renewal after the change would reflect the new price.
Billing, renewals and third-party billing complications
Many subscribers discovered that where the subscription is billed through another platform or a channel reseller, that third party's billing rules apply and can complicate refunds and renewals. This often produces the most common confusion: who is the biller, who issues refunds and where to escalate disputes.
Keep in mind that promotional introductory prices or channel bundles may convert to the platform's standard rates at the next billing event.
Customer experience with cancelling Hallmark Movies Now
What users report
Public feedback collected from forums and review pages shows a mix of straightforward cancellations and significant friction. Several users posted that they were surprised by automatic renewals after short trial periods or by a renewed charge at a higher Hallmark+ rate once the service rebranded.
Review summaries compiled by third-party review sites and community posts highlight recurring themes: unexpected renewals, limited refund availability for annual plans, inconsistent device behaviour during sign-up, and unclear notices about who handles billing when a subscription is purchased through a third party.
Recurring issues and practical takeaways
Recurring issues reported by users boil down to three operational problems: automatic renewal surprises, third-party billing mismatch, and uneven refund practices for annual plans. These are practical problems rather than legal novelties and they create the majority of complaints.
Practical takeaway: treat the subscription as a recurring financial commitment, verify the billed amount close to renewal time, and expect the provider to follow published renewal terms unless a consumer-rights exception applies.
What Australian consumer law means for a Hallmark Movies Now subscriber
Under the Australian Consumer Law (ACL) consumers retain protections such as remedies for goods or services that are not as described, not fit for purpose, or are misleadingly marketed. Those protections can apply to digital subscriptions when a service is materially different from what was promised. The regulator also scrutinises unclear or unfair auto-renewal practices.
That said, many digital subscriptions provide immediate access to content; where a consumer has used the service, automatic statutory cooling-off rights may not guarantee a refund simply because access occurred. Expect case-by-case treatment under the ACL for refunds and disputes.
Documentation checklist
- Account proof: copy of the subscription confirmation or receipt showing dates and plan type.
- Payment evidence: bank/credit card statement lines showing the charge(s).
- Trial and renewal dates: screenshots or records showing trial start and conversion or renewal date.
- Correspondence log: brief record of any contact attempts and responses including dates and brief notes.
- Error evidence: screenshots of app errors, playback failures or promotional terms that differ from what was delivered.
How refunds, proration and cooling-off typically apply to Hallmark Movies Now
Service terms historically state that pre-paid annual plans are less likely to be refunded and that cancellations usually prevent further charges rather than producing partial refunds for unused time. The rebrand notices indicated price changes would apply at the next renewal, which is a common contractual approach for subscription services.
From a rights perspective, the ACL can require redress if the platform fails to deliver content as described or engages in misleading renewal representations. However, lawful unilateral price changes applied at contract renewal are often permitted where customers received advance notice consistent with the service terms.
| Feature | Monthly | Annual |
|---|---|---|
| Price stability | Higher frequency of billing; price changes apply at next monthly renewal | One charge; fewer billing events but larger one-off cost |
| Refund tendency | More likely to be treated as non-refundable for partial periods | Often no prorated refunds for remaining months |
| Common complaint | Auto-renewal after trial | Loss of refund for unused portion |
Common pitfalls and mistakes to avoid
- Not tracking trial end dates: Trials commonly convert automatically unless action is taken before the trial expiry.
- Confusing the biller: If billed by a third party, the streaming service may not be the merchant of record for refunds.
- Assuming automatic prorated refunds: Many terms exclude prorated refunds for early termination of annual subscriptions.
- Deleting an app without managing subscription: App removal does not always stop renewals; subscriptions and app presence are separate.
Disputes, chargebacks and escalation: what to expect
If an unauthorised or erroneous charge appears, users have options to pursue a refund or a dispute with their payment provider. Expect the merchant to review records and reference published terms when responding.
Regulators may step in where there is evidence of misleading conduct or systemic unfair practices; evidence from consumer complaints was the basis of previous enforcement actions in related subscription contexts. Keep documentation focused and time-stamped when escalating.
Address
- Address: Hallmark Labs, LLC, 3130 Wilshire Blvd. 4th Floor, Santa Monica, California 90403, United States
Insider tips and best practices from a cancellation specialist
First, reconcile the exact date you were charged and the billing period that charge covered. Next, prepare a short timeline: sign-up date, trial dates, renewal date and charge amounts.
Additionally, note whether the subscription originated through a device/app platform or directly through the streamer, since that usually determines who handles billing issues and refunds. Keep a concise file with receipts and screenshots to speed any dispute.
What to do after cancelling Hallmark Movies Now
After you stop future renewals, monitor your bank or card statements for two billing cycles to confirm no further charges appear. If an unexpected charge appears, use the documentation checklist to assemble supporting evidence for any dispute you raise.
Finally, consider archiving a single screenshot of the content you use regularly and compare it against future catalog changes if the availability of specific titles matters to you as a consumer.