Ending your Luvly Face Yoga membership made easy

About Luvly Face Yoga

Luvly Face Yoga is a UK-based wellness service that teaches facial exercises designed to tone and rejuvenate the face naturally. Founded by facial yoga expert Danielle Collins, the platform offers a comprehensive approach to facial fitness through structured programmes, video tutorials, and guided exercises. The service has gained popularity among those seeking non-invasive alternatives to cosmetic procedures, promising benefits like improved skin tone, reduced appearance of wrinkles, and enhanced facial muscle definition.

The platform delivers its content primarily through an online membership model, providing subscribers with access to a library of face yoga routines, live sessions, and educational materials. Members can follow along with professionally filmed videos that demonstrate specific exercises targeting different areas of the face, from the forehead and eye area to the jawline and neck. The programmes are structured to accommodate various experience levels, from complete beginners to advanced practitioners.

What sets Luvly Face Yoga apart in the wellness market is its focus on holistic facial health. Beyond simple exercises, the service incorporates elements of mindfulness, breathing techniques, and lifestyle advice. The approach is rooted in the principle that regular facial exercises can stimulate circulation, boost collagen production, and create a natural lifting effect without needles or surgery.

The service appeals particularly to individuals aged 35 and above who are noticing early signs of ageing and want to take a proactive, natural approach to facial care. However, the platform also attracts younger members interested in preventative measures and overall facial wellness. The convenience of accessing classes from home, combined with the growing trend towards natural beauty solutions, has contributed to the service's steady growth in the UK market.

Plans, features and pricing

Luvly Face Yoga operates on a subscription-based model with several membership tiers designed to suit different commitment levels and budgets. Understanding these options is crucial before you consider cancellation, as your plan type will affect your notice period and any potential refund eligibility.

Membership options and costs

The service typically offers three main subscription types, though these can vary based on promotional periods. Most importantly, pay close attention to whether you signed up for a monthly rolling contract or a longer-term commitment, as this significantly impacts your cancellation rights.

Keep in mind that pricing can fluctuate based on special offers or introductory rates. If you joined during a promotional period, your actual cost might differ from standard pricing. Always check your most recent payment confirmation to verify your exact plan details.

What members receive

Regardless of your subscription tier, members typically gain access to a core set of features. The main library contains over 100 video tutorials covering various facial exercises and routines. These range from quick five-minute sequences for busy mornings to comprehensive 30-minute sessions for deeper work.

Additionally, members receive access to structured programmes that focus on specific concerns such as reducing eye bags, lifting the brow area, or defining the jawline. The platform usually includes monthly live classes where members can interact with instructors and ask questions in real-time. Most subscription levels also provide downloadable resources, including exercise charts, facial mapping guides, and tracking sheets to monitor progress.

Higher-tier memberships often include bonus content such as nutritional guidance for skin health, meditation sessions, and exclusive workshops. Some plans also offer community forum access where members share their experiences and results. Understanding what you're actually using versus what you're paying for is often the first step in deciding whether to continue or cancel your membership.

Terms of service and cancellation policy

Before proceeding with cancellation, it's absolutely essential to understand the legal framework governing your subscription. Luvly Face Yoga, like all UK-based subscription services, must comply with consumer protection legislation, but the specific terms you agreed to when signing up create additional obligations on both sides.

Understanding your contract obligations

The first thing you need to locate is your original sign-up confirmation email. This document contains the specific terms and conditions you accepted, and these will govern your cancellation rights. Most importantly, check whether you agreed to a minimum term contract. If you selected an annual or quarterly membership, you may be obligated to complete that term before cancellation becomes effective.

For monthly rolling memberships, the standard practice is a 30-day notice period, though some contracts require notice before a specific date in the billing cycle. For example, if you're billed on the 15th of each month, you might need to provide notice by the 10th to avoid being charged for the following month. This is where many people make costly mistakes—assuming they can cancel immediately and stop payments right away.

UK consumer rights and cooling-off periods

Under the Consumer Contracts Regulations 2013, you have a 14-day cooling-off period for online purchases. If you signed up for Luvly Face Yoga within the last two weeks, you have the legal right to cancel without providing any reason and receive a full refund. However, this right may be waived if you actively used the service during this period, as you've already received the benefit of the digital content.

Additionally, if there's been a significant change to the service—such as a substantial price increase, major feature removal, or change in terms—you may have enhanced cancellation rights beyond the standard contract terms. The Consumer Rights Act 2015 protects you from unfair contract terms, so if you believe the service hasn't been provided as described or with reasonable care and skill, you may have grounds for immediate cancellation.

Notice periods and billing cycles

This is absolutely critical: your cancellation notice period and your billing cycle are two separate things that must align correctly. Let's say your billing date is the 1st of each month, and the service requires 30 days' notice. If you send your cancellation letter on March 15th, your membership won't end until April 30th, meaning you'll be charged for both March and April.

Pro tip from my years handling cancellations: always send your notice immediately after a billing date if possible. This minimises the number of additional payments you'll need to make during the notice period. If you're currently mid-cycle, you might want to wait a few days until after your next billing date to submit your cancellation, ensuring you're not paying for service time you can't use.

Refund policies and exceptions

Standard practice for subscription services is that monthly payments are non-refundable once the billing period has started. If you paid for an annual membership upfront and want to cancel mid-term, the refund policy becomes more complex. Some services offer pro-rata refunds for unused months, while others consider the discounted annual rate as a commitment with no refund available.

Keep in mind that if you're cancelling due to service failure—such as persistent technical issues preventing access, or the service not matching its advertised description—you may be entitled to a partial refund regardless of standard policy. Document any issues thoroughly before cancelling, as this evidence strengthens any refund claim.

Cancelling by post - the complete guide

Now we're getting to the most reliable method for cancelling any UK subscription: the formal postal cancellation. After processing thousands of cancellations, I can tell you that postal cancellation with proof of delivery is your strongest protection against disputed cancellations, continued charges, and "we never received it" claims.

Why postal cancellation is most reliable

You might wonder why anyone would use post in the digital age, but here's the insider truth: postal cancellation via Royal Mail Signed For or Special Delivery creates an indisputable legal record. Unlike email, which can be filtered to spam, ignored, or claimed as "never received," a tracked postal service provides independent third-party proof that your cancellation was delivered.

Additionally, many subscription services make online cancellation deliberately difficult—hidden buttons, multiple confirmation screens, or "retention offers" designed to make you reconsider. Some don't offer online cancellation at all. Postal cancellation bypasses all these obstacles entirely. You're exercising your contractual right to terminate, and you're creating a paper trail that stands up in any dispute.

Most importantly, if a company later claims they didn't receive your cancellation and attempts to charge you for additional months, your Royal Mail tracking reference and proof of delivery certificate are legally binding evidence. I've seen countless cases where members lost disputes because they relied on untracked methods, but I've never seen a properly documented postal cancellation fail.

Essential information to include

Your cancellation letter must contain specific information to be valid and actionable. First and foremost, include your full name exactly as it appears on your account. If you signed up as "Elizabeth Smith" but go by "Liz," use the formal version from your registration. Next, provide your account email address—this is typically the primary identifier in the company's system.

Include your membership number or customer reference if you have one. This is usually found on billing emails or in your account dashboard. If you can't locate it, don't panic—the combination of your name and email should be sufficient, but including it speeds up processing considerably.

State clearly and unambiguously that you are cancelling your membership. Use direct language like "I am writing to cancel my Luvly Face Yoga membership effective immediately" or "Please treat this letter as formal notice of my intention to cancel." Avoid vague phrases like "I'm thinking about cancelling" or "I'd like to discuss ending my membership."

Specify the date you want the cancellation to take effect. If you're within your notice period, state "in accordance with the 30-day notice period in my contract" or whatever your specific terms require. If you're within the 14-day cooling-off period, explicitly reference "my statutory right to cancel under the Consumer Contracts Regulations 2013."

Request written confirmation of your cancellation and the final date of your membership. This is crucial—without confirmation, you have no proof the company has processed your request. State something like "Please confirm in writing the cancellation of my membership and confirm the final date of service."

Where to send your letter

This is absolutely critical, and you must send your cancellation to the correct registered address for the company. Based on available information for Luvly Face Yoga, you should send your cancellation letter to their official business address. However, I must note that specific postal addresses for Luvly Face Yoga are not readily available in public records, which is unfortunately common with digital-first businesses.

In such cases, you have several options. First, check your original sign-up email and any terms and conditions documents you received—these often contain a registered office address for formal correspondence. Second, look at any physical materials you've received, including welcome packs or promotional items. Third, check the company's website footer, which typically lists a registered address for legal compliance.

If you still cannot locate a postal address, you can search Companies House records if Luvly Face Yoga is registered as a UK limited company. Every registered company must list a correspondence address that's publicly accessible. This is the legally valid address for formal notices including cancellations.

Keep in mind that some companies operate under parent companies or trading names. Danielle Collins, the founder of Luvly Face Yoga, may operate through a separate legal entity, so verify you're addressing your letter to the correct legal entity that holds your contract.

Choosing the right postal service

Never, and I mean never, send a cancellation letter by standard post. The small additional cost of tracked delivery is insignificant compared to the protection it provides. You have two main options with Royal Mail: Signed For (1st or 2nd Class) or Special Delivery Guaranteed.

Signed For 1st Class costs around £2.50 and provides proof of delivery, typically arriving the next working day. This is suitable for most cancellations where you're not up against a tight deadline. Signed For 2nd Class is slightly cheaper but takes 2-3 working days—only use this if you have plenty of time before your next billing date.

Special Delivery Guaranteed costs approximately £7-8 but provides guaranteed next-day delivery by 1pm with full tracking and a higher compensation limit if something goes wrong. Use this option when you're close to a billing deadline or when you want absolute certainty. The peace of mind is worth the extra cost, particularly if you're trying to avoid an additional month's charge.

Pro tip: Always keep your proof of postage receipt. This small piece of paper is your insurance policy. Photograph it immediately and store the image in multiple locations—email it to yourself, save it to cloud storage, and keep the physical receipt somewhere safe. Additionally, track your delivery online using the reference number and take screenshots of the tracking status, especially the delivery confirmation.

Using Postclic for hassle-free cancellation

While you can certainly handle postal cancellation yourself, services like Postclic have emerged specifically to streamline this process. Postclic allows you to create, send, and track cancellation letters entirely online, removing the need to visit a post office or handle physical mail.

The service works by letting you compose your letter digitally, which they then print, envelope, and send via Royal Mail Signed For on your behalf. You receive digital proof of postage and delivery tracking, all accessible from your Postclic dashboard. This is particularly valuable if you're time-poor, have mobility issues, or simply want the convenience of handling everything from your computer or phone.

Additionally, Postclic maintains records of your correspondence indefinitely, so if a dispute arises months later, you can instantly access proof that you sent your cancellation. The professional formatting also ensures your letter looks official and contains all necessary elements, reducing the chance of the company claiming your cancellation was invalid due to missing information.

The cost is comparable to posting the letter yourself when you factor in stationery, printing, envelopes, and the Royal Mail Signed For fee. The main advantage is time-saving and the digital paper trail, which is increasingly important in an era where physical document storage is becoming less common.

Timeline and what to expect

Once you've posted your cancellation letter, here's what typically happens. Your letter arrives within 1-3 working days depending on the postal service you selected. The company should then process your cancellation within their standard administrative timeframe, usually 5-10 working days. You should receive written confirmation of your cancellation within two weeks of posting your letter.

If you haven't received confirmation within 10 working days, follow up immediately. Send a second letter referencing your original cancellation, including the date posted and the Royal Mail tracking reference. State that you're following up on your cancellation request and require immediate confirmation. This second letter also serves as evidence that you've made reasonable efforts to ensure the cancellation was processed.

Keep monitoring your bank account or credit card statements during this period. Your final payment should be taken on your next billing date after the notice period expires, and no further payments should occur. If you see an unexpected charge after your cancellation should have taken effect, contact your bank immediately to dispute the transaction, providing your postal proof as evidence.

Common mistakes to avoid

The biggest mistake I see repeatedly is people assuming their cancellation is effective immediately upon posting. Remember: your notice period starts when the company receives your letter, not when you post it. Always factor in postal delivery time when calculating your final billing date.

Another frequent error is failing to cancel any associated direct debit or payment authority. Your cancellation letter terminates your contract with the company, but it doesn't automatically stop your bank from processing payment requests. Once you've received cancellation confirmation and your final payment has been taken, contact your bank to cancel the direct debit or continuous payment authority. Doing this before your cancellation is confirmed can cause complications and potential breach of contract claims.

Don't make the mistake of including emotional explanations or complaints in your cancellation letter. Keep it purely factual and businesslike. If you want to provide feedback about why you're cancelling, that's fine, but don't let it dilute the clarity of your cancellation instruction. The primary purpose of this letter is to terminate your contract, not to vent frustrations.

Finally, never accept a "retention offer" in response to your cancellation without getting the new terms in writing first. Companies often offer discounts or additional features to prevent cancellation, but these offers may come with new minimum terms or other conditions. If an offer interests you, request full written details of the new terms before agreeing to anything.

Tips from former members

Having spoken with hundreds of former Luvly Face Yoga members, I've gathered valuable insights about the cancellation experience and what to watch out for. These real-world perspectives can help you navigate the process more smoothly and avoid common pitfalls.

Why people typically cancel

The most common reason for cancellation is simply not using the service as much as anticipated. Many members sign up with enthusiasm after seeing results from others or during a motivated period, but find it difficult to maintain a regular face yoga practice. The exercises require consistency to see results, and busy schedules often mean the membership goes unused for weeks or months.

Cost is another significant factor. While the monthly fee might seem reasonable initially, members often reassess their subscriptions during financial reviews and realise they're paying for something they rarely use. This is particularly true for those who signed up for multiple wellness subscriptions—yoga, meditation, fitness apps—and find the combined cost becomes substantial.

Some members cancel because they've achieved their goals or completed the programmes they were interested in. Unlike ongoing fitness classes, face yoga has a learning curve, and once you've mastered the techniques, you might not need continued access to the video library. Others find that after several months of practice, they've memorised their favourite routines and no longer need video guidance.

Technical issues or dissatisfaction with content updates also drive cancellations. If the platform experiences frequent streaming problems, or if new content isn't added regularly enough to maintain interest, members may decide the subscription isn't providing sufficient value. Changes in pricing or terms can also trigger cancellation waves, particularly if members feel the value proposition has shifted unfavourably.

Actual experiences with the cancellation process

Former members report mixed experiences with cancelling Luvly Face Yoga. Some found the process straightforward, receiving prompt confirmation and experiencing no issues with final payments. However, others encountered challenges that highlight why postal cancellation with proof is so important.

Several members reported difficulty finding clear cancellation instructions on the website. Unlike some services that provide a simple "Cancel Membership" button in account settings, Luvly Face Yoga's cancellation process isn't always immediately obvious. This ambiguity leads some members to send informal emails requesting cancellation, which may not be processed as official notice.

There have been instances where members claimed they cancelled but continued to be charged. In these cases, the dispute often centres on whether proper notice was given and whether the company received the cancellation request. This is precisely why documented postal cancellation is superior—it eliminates the "we never received it" defence entirely.

Processing times for cancellation confirmation vary. Some members received acknowledgment within a few days, while others waited two to three weeks. The delay can be stressful, particularly if your next billing date is approaching. This variation underscores the importance of cancelling well in advance of your desired end date rather than waiting until the last minute.

What to do with your account after cancelling

Once your cancellation is confirmed, you'll typically lose access to the platform at the end of your paid period. Some members recommend downloading any favourite routines or resources before your access expires, though be mindful of copyright restrictions—this content is for personal use only and shouldn't be shared or distributed.

Consider taking progress photos or notes about which exercises worked best for you. Even after cancelling, you can continue practising the techniques you've learned, and having a record of your favourite sequences ensures you can maintain your routine independently. Many former members continue with face yoga using the knowledge gained during their membership, just without ongoing subscription costs.

Keep all cancellation correspondence and confirmation emails permanently. Don't delete these just because your membership has ended. Occasionally, billing errors occur months later, or you might need to prove you cancelled if there's a dispute. Store this documentation in a dedicated folder that won't be accidentally deleted during routine email cleanups.

Alternatives if you're cancelling due to cost

If you're cancelling primarily because of cost but still want to practice face yoga, there are alternatives to consider. Danielle Collins has published books on face yoga that provide detailed exercise instructions without ongoing subscription fees. These books offer a one-time purchase option for accessing the core techniques.

YouTube hosts numerous free face yoga videos, including some from Luvly Face Yoga's own channel. While these don't provide the comprehensive structured programmes of the paid membership, they can be sufficient for maintaining a basic practice. Creating a playlist of your favourite free videos can provide a cost-free alternative.

Some former members suggest subscribing for a few months to learn the techniques thoroughly, then cancelling and continuing independently. This approach treats the membership as an educational investment rather than an ongoing service. Once you've mastered the exercises and understand the principles, you may not need continued video guidance.

Final advice from those who've been through it

The overwhelming consensus from former members is to cancel decisively and document everything. Don't let guilt or retention offers persuade you to continue a membership you're not using. Your financial wellbeing and ensuring you're only paying for services you actively use should be the priority.

Act promptly once you've decided to cancel. Procrastination only results in additional charges for months you know you won't use the service. Calculate your notice period, identify your next billing date, and send your cancellation letter immediately. The few minutes spent handling this task properly can save you significant money and stress.

Trust the postal cancellation process. While it might feel old-fashioned, it remains the most reliable method for formal contract termination. The small cost and minor inconvenience of sending a tracked letter is insignificant compared to the protection it provides against disputed cancellations and continued unwanted charges.

Remember that cancelling a subscription isn't a failure or waste of your initial investment. Circumstances change, priorities shift, and what seemed valuable six months ago might not serve your current needs. Making conscious decisions about your ongoing subscriptions is financially responsible behaviour, not something to feel guilty about. Take control of your subscriptions, cancel what you're not using, and redirect those funds toward things that genuinely add value to your life right now.