Ending your Tinder Plus membership made easy

About Tinder Plus

Tinder Plus is a premium subscription tier offered by the world's most popular dating app, Tinder. Launched in 2015, it transforms the standard free Tinder experience into something far more powerful and flexible. After processing thousands of subscription cancellations, I can tell you that Tinder Plus sits in that middle ground between the basic free version and the top-tier Tinder Platinum offering.

The service operates throughout the UK and gives subscribers access to enhanced features that aren't available to free users. Most importantly for our purposes today, Tinder Plus is a recurring subscription that automatically renews unless you take specific action to cancel it. This is where many people run into trouble—they assume deleting the app means cancelling the subscription, which absolutely isn't the case.

Tinder Plus is managed by Match Group, a company that operates numerous dating platforms worldwide. In the UK, the registered address for formal correspondence is Companies House, Crown Way, Cardiff, CF14 3UZ. Keep this address handy because you'll need it if you're cancelling by post, which I'll explain is often your most reliable option.

The subscription works across both iOS and Android devices, and here's something crucial that catches people out: where you originally purchased your subscription determines how it needs to be cancelled. If you subscribed through the Apple App Store, your subscription is managed through Apple. If you went through Google Play, it's managed through Google. Direct web subscriptions are handled differently again. This complexity is precisely why postal cancellation can be such a valuable fallback option.

Plans, features and pricing

Let me break down what you're actually paying for with Tinder Plus, because understanding the value proposition helps you make informed decisions about whether to keep or cancel your subscription.

Core features of Tinder Plus

Tinder Plus includes several features that distinguish it from the free version. You get unlimited likes, meaning you can swipe right as many times as you want without hitting the daily limit that free users face. You also receive five Super Likes per day instead of just one, which can significantly increase your chances of matching with someone you're particularly interested in.

The Passport feature is particularly popular—it allows you to change your location and match with people anywhere in the world before you travel. Additionally, you get one free Boost per month, which makes your profile one of the top profiles in your area for 30 minutes. The Rewind feature lets you undo your last swipe if you accidentally swiped left on someone interesting.

You'll also enjoy an ad-free experience and gain control over who sees your profile. You can limit visibility to only people you've liked, which offers more privacy than the standard version.

Current UK pricing structure

Tinder Plus pricing in the UK varies based on your subscription length and, somewhat controversially, can sometimes vary based on factors like age and location. Here's the general pricing structure as of 2024:

Keep in mind that these prices can fluctuate, and Tinder occasionally runs promotional offers. The longer subscription periods offer better value per month but require a larger upfront commitment—and they can be trickier to cancel if you change your mind mid-term.

Why people cancel Tinder Plus

After processing countless cancellations, I've noticed several common patterns. Many subscribers cancel because they've found a relationship and no longer need the service—that's the ideal outcome, really. Others find that the premium features don't significantly improve their matching success rate and decide the cost isn't justified.

Financial reasons are increasingly common, especially as subscription costs accumulate across multiple services. Some people cancel because they're taking a break from dating altogether, whilst others are switching to a different dating platform that better suits their needs. Technical issues, changes in the app's functionality, or simply forgetting about an auto-renewing subscription are also frequent cancellation triggers.

Terms of service and cancellation policy

Understanding Tinder's terms of service is absolutely critical before you attempt to cancel. I've seen too many people lose money because they didn't know the specific rules governing their subscription.

Legal requirements in the UK

Under UK consumer protection law, specifically the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you have certain rights when it comes to subscription services. Most importantly, if you purchased Tinder Plus directly from the company rather than through an app store, you have a 14-day cooling-off period during which you can cancel and receive a full refund.

However—and this is crucial—this cooling-off period doesn't apply if you've already started using the service and agreed to waive this right, which most people do when they tick the terms and conditions box. Additionally, digital content that's been fully performed doesn't qualify for the standard cooling-off period.

Tinder's official cancellation policy

Tinder's cancellation policy states that you must cancel at least 24 hours before your next billing date to avoid being charged for the next period. This is where timing becomes absolutely critical. If you cancel on the day before your renewal, you'll likely still be charged because you've missed the 24-hour window.

Here's something that frustrates many people: cancelling your subscription doesn't immediately end your access. You'll retain your Tinder Plus features until the end of your current billing period. Whilst this might seem fair—you've paid for that time, after all—it means you need to plan ahead if you want to ensure you're not charged again.

No refunds are provided for partial subscription periods. If you cancel halfway through a month, you won't receive money back for the unused portion. This is standard practice across subscription services, but it's worth knowing upfront.

Notice periods and billing cycles

The notice period is technically that 24-hour window before renewal, but I always recommend giving yourself at least three to five working days, especially if you're cancelling by post. Postal services can experience delays, and you want your cancellation letter to arrive with time to spare.

Your billing cycle depends on when you originally subscribed. If you signed up on the 15th of the month, your renewal date will be the 15th of subsequent months. Mark this date in your calendar as soon as you subscribe—it'll save you headaches later.

Cancelling by post - the complete guide

Right, let's get into the practical details of cancelling Tinder Plus by post. After years of helping people navigate subscription cancellations, I can tell you that postal cancellation is often the most reliable method, particularly when digital cancellation options are confusing or when you want indisputable proof that you've requested cancellation.

Why postal cancellation is your most reliable option

Postal cancellation creates a paper trail that's legally robust. When you send a cancellation letter via Recorded Delivery, you receive proof of postage and confirmation of delivery. This documentation is invaluable if there's any dispute about whether you cancelled on time.

Additionally, companies are legally required to process written cancellation requests under UK consumer law. Whilst they might make digital cancellation difficult to find or navigate, they cannot ignore a properly formatted postal cancellation. I've seen numerous cases where people struggled with app-based cancellation—buttons that didn't work, confusing menu structures, or processes that seemed deliberately obtuse—but a postal cancellation went through without issue.

Most importantly, postal cancellation works regardless of which platform you originally used to subscribe. Whether you signed up through iOS, Android, or the website, a letter to the company's registered address must be honoured.

What you need before you start

First, gather your account information. You'll need your full name as it appears on your Tinder account, the email address associated with your account, and your account ID or username if you have it. Also note down your subscription type (Tinder Plus), your current billing amount, and your next renewal date.

Check your bank or credit card statements to confirm the exact amount you're being charged and the frequency. Sometimes subscription costs change, and you want your letter to reflect accurate information. If you subscribed through an app store, include details about that as well—mention whether it's Apple App Store or Google Play Store.

The correct postal address

This is critical—send your cancellation letter to the correct address. For Tinder Plus UK cancellations, the official registered address is:

• Companies House, Crown Way, Cardiff, CF14 3UZ

Double-check this address before posting. An incorrectly addressed letter could delay your cancellation beyond your renewal date, resulting in an additional charge you'll struggle to recover.

Writing your cancellation letter

Your cancellation letter needs to be clear, concise, and include all relevant information. Start with your full name and contact details at the top, followed by the date. Address it formally—\