Ending your X Premium membership made easy

About X Premium subscription services

X Premium, formerly known as Twitter Blue prior to the platform's rebranding, constitutes a subscription-based enhancement service for the social media platform X (formerly Twitter). In accordance with the terms of service governing digital subscription offerings within the United Kingdom, X Premium operates as a contractual agreement between the service provider, X Corp., and individual subscribers who elect to access premium features beyond the standard free-tier functionality.

The registered business address for correspondence relating to contractual matters, including cancellation notices, is located at:

• 100 New Bridge Street, London, EC4V 6JA

From a contractual law perspective, X Premium represents a continuous service agreement wherein subscribers obtain access to enhanced platform capabilities including verified account status (the blue checkmark), extended character limits for posts, priority ranking in conversations and search results, reduced advertisement exposure, and additional features such as post editing capabilities. Furthermore, the subscription model operates on an automatically renewing basis, which carries specific legal implications under UK consumer protection legislation.

The service falls within the regulatory framework of the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Consequently, subscribers maintain certain statutory rights regarding cancellation and refund entitlements, particularly during the initial cooling-off period. Nevertheless, it is essential to note that digital content services possess specific exemptions from certain consumer protection provisions once the service has been fully performed with the consumer's prior express consent.

X Premium subscriptions are governed by X Corp.'s Terms of Service, which constitute a binding legal agreement. These terms stipulate the rights and obligations of both parties, including payment obligations, service delivery commitments, and termination procedures. Understanding these contractual provisions is paramount for subscribers seeking to exercise their cancellation rights in accordance with both contractual terms and statutory consumer protections.

Membership tiers and associated costs

The X Premium service structure comprises multiple subscription tiers, each carrying distinct contractual obligations and pricing frameworks. In accordance with the principle of contractual clarity, X Corp. offers tiered pricing models designed to accommodate varying user requirements and budgetary considerations.

Current subscription options

The subscription architecture for X Premium in the United Kingdom encompasses two primary membership categories, each subject to separate contractual terms and financial commitments:

It is pertinent to note that pricing structures may vary depending upon the platform through which the subscription was initially procured. Subscriptions obtained through iOS or Android mobile applications typically incur additional charges due to platform fees imposed by Apple and Google respectively. Consequently, subscribers who contracted through mobile app stores may observe pricing differentials of approximately 20-30% above the standard web-based subscription rates.

Contractual billing cycles and renewal provisions

X Premium subscriptions operate on an automatically renewing basis, constituting a continuing contract that persists until formally terminated by either party. The billing cycle commences on the date of initial subscription and renews monthly or annually, contingent upon the selected payment frequency. This automatic renewal mechanism represents a material term of the contract, and subscribers maintain a continuing obligation to remit payment unless and until proper cancellation procedures are completed.

Furthermore, the contractual terms stipulate that subscription fees are non-refundable except where statutory consumer rights apply or where the service provider has materially breached its contractual obligations. This provision aligns with standard industry practice for digital content subscriptions, though it remains subject to overriding consumer protection legislation in circumstances where such contractual terms would be deemed unfair under UK law.

Payment obligations and financial commitments

Upon entering into an X Premium subscription agreement, subscribers assume a legal obligation to remit payment in accordance with the agreed billing schedule. The contract permits payment through various methods including credit cards, debit cards, and digital payment platforms. Nevertheless, subscribers retain the right to cancel future payment obligations by properly terminating the subscription contract, though such cancellation does not typically entitle the subscriber to reimbursement for the current billing period already paid.

In accordance with standard contractual principles, subscribers who fail to maintain valid payment information or whose payment methods are declined may find their subscriptions subject to suspension or termination. However, any such termination by the service provider does not extinguish outstanding payment obligations for services already rendered during the subscription period.

Understanding your cancellation rights under UK law

The legal framework governing subscription cancellation rights in the United Kingdom derives from multiple sources of law, including statutory consumer protection legislation, common law contractual principles, and the specific terms and conditions established by X Corp. in its service agreement. A comprehensive understanding of these overlapping legal provisions is essential for subscribers seeking to exercise their cancellation rights effectively.

Statutory cooling-off period provisions

The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 establish a statutory cooling-off period of 14 days for distance contracts, which encompasses online subscription agreements. This cooling-off period commences from the date the contract is concluded. During this period, consumers maintain an unconditional right to cancel the contract without providing justification and without incurring penalties.

Nevertheless, a critical exception applies to digital content services. Where the consumer has given express consent for the service to commence immediately and has acknowledged that exercising the cancellation right will be forfeited once performance has fully begun, the statutory cooling-off period may be waived. X Premium subscriptions typically fall within this exception, as subscribers generally consent to immediate access to premium features upon subscription commencement.

Contractual cancellation provisions

Beyond statutory rights, subscribers possess contractual cancellation rights as stipulated in X Corp.'s Terms of Service. These contractual provisions permit subscribers to terminate their subscription at any time, though the effectiveness of such termination and any associated refund entitlements depend upon proper adherence to the prescribed cancellation procedures.

The contractual terms typically specify that cancellation becomes effective at the end of the current billing period for which payment has been received. Consequently, subscribers who cancel mid-cycle generally retain access to premium features until the conclusion of the paid period, after which time the subscription terminates and no further charges are assessed. This approach aligns with the principle that parties should receive the benefit of their bargain for periods already paid.

Notice requirements and procedural compliance

From a contractual law perspective, proper notice constitutes an essential element of effective contract termination. Subscribers seeking to cancel X Premium subscriptions must communicate their cancellation intention to the service provider in a manner that creates verifiable evidence of the notice. Furthermore, the timing of notice delivery may impact when cancellation becomes effective, particularly where specific notice periods are stipulated in the contractual terms.

While X Corp.'s standard procedures may emphasize online cancellation methods through account settings, subscribers retain the right to provide cancellation notice through alternative means, including written correspondence. Indeed, postal cancellation offers distinct advantages from an evidentiary perspective, as it creates a tangible record of the cancellation request and its delivery date.

Refund entitlements and financial implications

The question of refund entitlements upon cancellation depends upon the specific circumstances and timing of the cancellation request. Where cancellation occurs within the statutory cooling-off period and the digital content exception does not apply, subscribers may be entitled to a full refund of payments made. However, where the cooling-off period has expired or the exception applies, refund entitlements are governed by contractual terms rather than statutory provisions.

X Premium's standard contractual terms generally provide that subscription fees are non-refundable, meaning that cancellation does not entitle the subscriber to reimbursement for the current billing period. Nevertheless, subscribers who can demonstrate that the service provider has materially breached its contractual obligations or engaged in misrepresentation may possess grounds for claiming refunds under general contractual principles or consumer protection legislation.

Step-by-step postal cancellation procedures

Postal cancellation represents the most legally robust method for terminating an X Premium subscription, as it creates documentary evidence of the cancellation request and establishes a clear timeline for when notice was provided. This section provides comprehensive guidance on executing a postal cancellation in accordance with best practices for contractual termination.

Why postal cancellation provides superior legal protection

From a contract law perspective, postal cancellation offers several distinct advantages over electronic cancellation methods. Firstly, it creates a physical record of the cancellation notice that exists independently of the service provider's systems. Consequently, subscribers cannot be prejudiced by technical failures, account access issues, or disputed claims regarding whether cancellation was properly requested.

Furthermore, postal cancellation sent via Recorded Delivery or Special Delivery provides proof of posting and delivery, establishing definitive evidence of when notice was provided. This proof becomes particularly valuable in circumstances where disputes arise regarding the effective date of cancellation or whether proper notice was given. In accordance with the postal rule in contract law, notice sent by post is generally deemed effective when posted, provided the postal method is reasonable in the circumstances.

Additionally, postal cancellation ensures that subscribers maintain control over the cancellation process independently of their ability to access their X account. Circumstances such as forgotten passwords, account suspensions, or technical difficulties cannot impede the cancellation process when proper postal notice is provided.

Preparing your cancellation correspondence

A legally effective cancellation letter must contain certain essential elements to constitute valid notice under contractual principles. The correspondence should clearly identify the subscriber, specify the subscription being cancelled, state the cancellation intention unambiguously, and request confirmation of the cancellation.

The letter should include your full name as it appears on the subscription account, the email address associated with your X Premium subscription, your account username or handle, and a clear statement of your intention to cancel the subscription with immediate effect or from a specified future date. Furthermore, it is advisable to request written confirmation of the cancellation and the date from which no further charges will be assessed.

Including your contact information enables the service provider to communicate regarding the cancellation if necessary. Additionally, referencing any relevant account numbers or subscription identifiers facilitates efficient processing of your cancellation request. The correspondence should be dated and signed, creating a complete record of the cancellation notice.

Selecting appropriate postal methods

The choice of postal service carries legal implications for establishing when notice was effectively provided. Royal Mail Recorded Delivery represents the minimum recommended service level for cancellation correspondence, as it provides proof of posting and tracking information. This service creates verifiable evidence that the cancellation notice was dispatched and enables monitoring of delivery progress.

Alternatively, Royal Mail Special Delivery offers enhanced protection through guaranteed next-day delivery, signature confirmation, and higher compensation limits for lost items. While more expensive than Recorded Delivery, Special Delivery provides the highest level of proof regarding delivery date, which may be material where precise timing of cancellation is critical.

Standard first-class or second-class post, whilst cheaper, provides no proof of posting or delivery and therefore offers inadequate protection for important contractual notices. Consequently, such methods are not recommended for cancellation correspondence where the ability to prove delivery may become legally significant.

Addressing and dispatching your cancellation notice

The cancellation correspondence must be addressed to X Corp. at its designated UK business address for contractual communications:

• 100 New Bridge Street, London, EC4V 6JA

It is advisable to mark the envelope with a clear indication of its contents, such as \