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Cancel GOOGLE ADS
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Cancellation service #1 in India
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I hereby notify you of my decision to terminate the contract relating to the Google Ads service.
This notification constitutes a firm, clear and unequivocal intention to cancel the contract, effective at the earliest possible date or in accordance with the applicable contractual period.
Please take all necessary measures to:
– cease all billing from the effective date of cancellation;
– confirm in writing the proper processing of this request;
– and, if applicable, send me the final statement or balance confirmation.
This cancellation is addressed to you by certified e-mail. The sending, timestamping and content integrity are established, making it a probative document meeting electronic proof requirements. You therefore have all the necessary elements to proceed with regular processing of this cancellation, in accordance with applicable principles regarding written notification and contractual freedom.
In accordance with personal data protection rules, I also request:
– deletion of all my data not necessary for your legal or accounting obligations;
– closure of any associated personal account;
– and confirmation of actual data deletion according to applicable privacy rights.
I retain a complete copy of this notification as well as proof of sending.
Important warning regarding service limitations
In the interest of transparency and prevention, it is essential to recall the inherent limitations of any dematerialized sending service, even when timestamped, tracked and certified. Guarantees relate to sending and technical proof, but never to the recipient's behavior, diligence or decisions.
Please note, Postclic cannot:
- guarantee that the recipient receives, opens or becomes aware of your e-mail.
- guarantee that the recipient processes, accepts or executes your request.
- guarantee the accuracy or completeness of content written by the user.
- guarantee the validity of an incorrect or outdated address.
- prevent the recipient from contesting the legal scope of the mail.
Cancellation Google Ads: Easy Method
What is Google Ads
Overview
Google Ads is Google’s online advertising platform that lets businesses create search, display, video and app campaigns and pay when users interact with their ads.
Advertisers bid on keywords and audiences to target potential customers across Google Search and partner sites using auction-based pricing.
How it applies in India
In India, Google Ads operates under Google’s global advertising terms and regional compliance requirements, including tax and billing rules.
Advertisers manage campaigns via the web-based Google Ads interface rather than an app-based subscription model.
How to cancel Google Ads
Cancel campaigns in the Google Ads interface
- Sign in to your Google Ads account.
- Go to Campaigns, select the campaign(s) you want to cancel, then use the status menu to pause or remove them.
- Changes typically take effect online; paused/removed campaigns stop entering auctions once processing completes.
Other cancellation contexts
- There is no in-app cancellation on the App Store or Google Play for Google Ads - management is via the web interface.
- For account-level issues or disputes, use the Help & support options within your Google Ads account to contact Google.
What happens when you cancel
Ad serving and billing
Cancelled campaigns and ads normally stop serving within about 8 business hours after you make the change, subject to processing delays.
You remain responsible for charges on ads that already served before cancellation.
Access and data
Your Google Ads account data, history and reports remain accessible after cancelling campaigns unless you request account closure or deletion.
If you close an account, Google retains billing records per its policies and applicable law; export any needed reports before closure.
Will I get a refund?
Standard refund policy
Refunds are discretionary and, in most cases, Google provides billing adjustments as ad credits rather than cash refunds.
Claims for billing discrepancies or invalid activity should be submitted promptly - typically within about 60 days of the invoice.
Indian tax (TDS) and refunds
Under Indian tax rules (Section 194C), advertisers must pay 2% TDS separately on invoice amounts excluding GST and then submit Form 16A quarterly.
Refund or credit of TDS (after Google’s verification) is generally processed as ad credits per the documented procedures in India.
Google Ads plans and pricing
Pricing overview
Google Ads uses auction-based pricing; the ranges below are illustrative ad spend examples and are not fixed plans from Google.
Actual costs depend on keywords, audience, competition and campaign settings.
Example spend ranges (India)
| Plan | Price | Period | Features |
|---|---|---|---|
| Local lead generation (example) | ₹10,000 - ₹30,000 | Monthly | Ad spend estimate for local businesses; typical CPC ₹5 - ₹25 |
| Mid-size service brands | ₹30,000 - ₹1,00,000 | Monthly | Ad spend estimate for regional/national campaigns; CPC ₹15 - ₹50 |
| E-commerce / D2C brands | ₹50,000 - ₹2,00,000+ | Monthly | Larger e-commerce budgets; CPC around ₹10 - ₹60+ |
| Small business minimal CPC example | ₹200 - ₹500 per day (~₹6,000 - ₹15,000/month) | Daily / Monthly | Typical minimum daily budgets for small campaigns |
Your consumer rights in India
Billing and tax compliance
Indian advertisers must comply with tax deduction rules (TDS) and keep appropriate records for Form 16A submissions.
Failure to follow TDS requirements can affect billing and credit/refund processing with Google in India.
Refund and dispute rights
- Consumers may request billing reviews and dispute charges; timely submission (around 60 days) improves chances for adjustments.
- Google’s contractual terms allow discretionary credits rather than guaranteed cash refunds in most cases.
Customer experiences
Positive experiences
Many advertisers report effective lead generation and scalable results when campaigns are properly optimised and budgeted.
Advertisers also appreciate detailed reporting and audience targeting tools in the Google Ads interface.
Negative experiences
Some users report frustration over refund limitations and responsibility for served ad charges after cancellation.
Review sites show mixed feedback about billing disputes and the time taken to resolve issues.
Documentation checklist
What to gather before you cancel
- Google Ads account ID and primary login email.
- Recent invoices and billing dates (export PDF copies).
- Campaign IDs, screenshots of campaign status and ad delivery.
For refund or TDS claims
- Records of TDS payments and GST invoices (invoice amount excluding GST).
- Quarterly Form 16A receipts or acknowledgement after TDS filing.
- Documentation of disputed impressions/clicks if claiming invalid activity.
Common mistakes
Assuming immediate stop of billing
Example: Pausing a campaign does not instantly erase all pending impressions; ads that already served before processing still incur charges.
Recommendation: Pause early and check delivery logs; monitor billing for the next invoice cycle.
Missing TDS or documentation
Example: Not paying 2% TDS or failing to submit Form 16A can delay credit/refund processing and complicate tax reporting.
Recommendation: Coordinate with your finance team and keep quarterly filings up to date before seeking refunds.
Comparative recap
At-a-glance comparison
| Topic | Google Ads (India) | What to expect |
|---|---|---|
| Cancellation method | Web-based via Google Ads interface | Pause/remove campaigns; no app-store cancellation |
| Time to stop serving | Approximately 8 business hours | Some impressions may still bill after cancellation |
| Refunds | Discretionary; typically ad credits | Submit disputes promptly (≈60 days) |
| TDS (India) | 2% TDS on invoice (excl. GST); Form 16A quarterly | Refunds/credits of TDS processed after verification as credits |
| Support path | Help & support inside Google Ads account | Use account support for billing disputes and documentation requests |
After cancelling
Immediate steps
- Export final reports and billing invoices from your Google Ads account.
- Verify any pending charges and note the invoice dates for dispute windows.
Where to get official details
For Google’s advertising terms and policies, see the official terms page:
Google Authorized Buyers / Advertising Terms
For guidance on TDS handling and claiming refunds in India, see this regional guide:
How to Claim Google Ads TDS Refund in India (CAClubIndia)
Address
Google India office (for legal correspondence)
No. 3, RMZ Infinity Tower E, Old Madras Road, Bengaluru, Karnataka 560016, India.
Use support channels in your Google Ads account for routine billing or cancellation assistance; reserve postal/legal correspondence to official addresses as needed.