What is Loveit
Service overview
Loveit is a subscription-based device insurance service that offers cover for gadgets such as smartphones and laptops against accidental damage, theft, and loss.
The service lets users buy and manage cover online and through in‑app subscriptions, with premium tiers that remove ads and add unlimited notes where applicable.
Who uses Loveit
Typical users are individuals looking for affordable device protection and simple digital policy management on mobile devices.
Plans range from trial weekly subscriptions to one‑time lifetime offers and yearly or monthly renewals.
How to cancel Loveit
Cancel via app subscription (Apple/Android)
- Open the Apple App Store or Google Play Store where you subscribed.
- Go to Subscriptions in your account and locate Loveit.
- Tap Cancel Subscription and follow the prompts to stop future renewals.
Cancel via developer or written notice
- Check the Loveit app or your policy confirmation for any in‑app support or cancellation flow.
- If required, send a written cancellation request to the registered office address (see Address section below) and retain proof of posting or delivery.
What happens when you cancel
Access to cover and services
After cancellation, your policy typically remains valid until the end of the paid period unless the provider states otherwise.
Access to premium features (no ads, unlimited notes) usually stops when the paid period ends.
Renewals and data retention
Automatic renewals stop after cancellation; you will not be charged for subsequent periods once cancellation is confirmed.
Company may retain account and policy data for their records; request data deletion through the app or support if needed.
Will I get a refund?
Standard refund rules
Refunds depend on the purchase channel (App Store, Play Store, in‑app) and the specific plan terms at purchase.
One‑time lifetime purchases and promotional trial purchases may have different refund policies; check the original purchase terms first.
Common exceptions and how to pursue a refund
- Refunds are sometimes denied for used or claimed policies; keep evidence and transaction receipts.
- If you purchased via Apple/Google, you may need to request a refund through their purchase support, not directly through the developer.
- For disputed refunds, keep records: transaction ID, policy number, screenshots and written correspondence.
Loveit plans and pricing
Pricing summary
The table below lists the in‑app purchase prices observed for Loveit on the Indian App Stores (prices in INR).
Verify current pricing in the app before purchasing; promotional offers may vary.
| Plan | Price | Period | Features |
| Couple Premium - Weekly Trial | ₹489 | Weekly | Unlimited notes, no ads (trial) |
| Couple weekly premium - trial | ₹269 | Weekly | Unlimited notes, no ads (trial) |
| Couple Premium Forever Special | ₹1,499 | One-time | Unlimited notes, no ads (lifetime special) |
| Couple Premium Forever | ₹1,999 | One-time | Unlimited notes, no ads (lifetime) |
| Couple Premium Forever (alternate listing) | ₹2,999 | One-time | Unlimited notes, no ads (lifetime) |
| Couple Premium - Yearly | ₹1,799 | Yearly | Unlimited notes, no ads (annual) |
| Couple Premium - Monthly | ₹969 | Monthly | Unlimited notes, no ads (monthly) |
| Yearly with Trial for 2 Users | ₹1,349 | Yearly | Discounted annual rate for 2 users, trial |
| Monthly with Trial for 2 Users | ₹719 | Monthly | Discounted monthly rate for 2 users, trial |
Your consumer rights in India
Key protections under Indian law
Consumers in India are protected by the Consumer Protection Act and related regulations against unfair trade practices and misleading terms.
You have rights to fair treatment, clear terms, and redress for deficient services or misrepresentations.
How to escalate unresolved disputes
- Contact the provider first with written details and allow reasonable time for resolution.
- If unresolved, you may approach local consumer courts (District Consumer Forum) or consumer helplines for guidance.
- Keep all receipts, screenshots and communication when filing a complaint.
Customer experiences
Common positive feedback
Many users report convenient digital sign‑up, easy plan options and inexpensive trial periods that allow short‑term testing.
Lifetime and discounted bundled plans are often highlighted as good value when coverage meets expectations.
Common negative feedback
Some customers report delays in refunds or difficulty cancelling via non‑developer platforms; experiences with support response times vary.
Users should confirm coverage specifics (what is included/excluded) to avoid surprises during claims.
Documentation checklist
What to prepare before cancelling or claiming
- Policy or subscription ID and purchase receipt.
- Proof of payment (transaction ID, card/UPI record).
- Device details: make, model, IMEI/serial number.
- Photos of the device or damage, if relevant to a claim.
- Any correspondence with Loveit support and dates of contact.
- Bank details for refund and a government ID if required.
How to store records
Retain digital copies (screenshots, PDFs) and a backup on cloud or local storage for at least the duration of any dispute period.
Organise documents by date and subject to speed up communication with support or consumer forums.
Common mistakes
Failing to cancel in time
A common mistake is waiting until after the renewal date to cancel, which can result in an extra charge for the next period.
Always check subscription renewal dates in your App Store or Play Store account and cancel at least 24 - 48 hours before renewal.
Missing required evidence
Users sometimes request refunds or raise claims without providing transaction IDs, IMEI, or photos; this delays resolution.
Prepare and submit all requested documents in your first contact to avoid back‑and‑forth and faster outcomes.
Comparative recap
At-a-glance plan comparison
The table below summarizes plan types, typical price points and suitability to help you choose before cancelling or switching.
Use this to quickly see which plan best matches your needs and likely refund/renewal expectations.
| Plan type | Typical price | Period | Best for |
| Weekly trial plans | ₹269 - ₹489 | Weekly | Short‑term testing, temporary cover |
| Monthly plans | ₹719 - ₹969 | Monthly | Flexible short‑term coverage |
| Yearly plans | ₹1,349 - ₹1,799 | Yearly | More economical yearly protection |
| One‑time / Lifetime plans | ₹1,499 - ₹2,999 | One-time | Long‑term value if coverage meets needs |
After cancelling
Confirm cancellation and monitor billing
After you cancel, check your subscription list in the App Store or Play Store to ensure the status shows cancelled.
Monitor your bank or payment method for any unexpected charges for one or two billing cycles.
Next steps and support options
If you need a refund or have unresolved issues, gather all documentation and contact the provider through the app support or the registered office.
If necessary, escalate to consumer protection channels in India with your evidence and timeline of communications.
Address
Registered office
Loveit Ltd, 98 Hornchurch Road, Hornchurch, Essex, RM11 1JS, United Kingdom.
How to use this address
Use this postal address for formal written cancellation notices or registered post when requested by the provider.
Keep proof of posting/delivery receipt when sending physical documents to this address.