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Cancellation service #1 in Malaysia
Bilibili is a Chinese online platform focused on anime, manga, gaming videos, live content, and fan culture. The service was launched in 2009, and it is widely known for combining free viewing with paid membership features. In Malaysia, many users sign up through Bilibili or the mobile app, then later realise the renewal setting keeps charging monthly or yearly.
If you are here because the cancellation flow feels blur or because you got charged after trying to stop it, you are not alone lah. User complaints show recurring confusion around where the real cancellation button is, especially when the subscription was started through the website, App Store, or Google Play rather than inside one single account page.
The main recurring plans in the verified data are Super VIP Monthly Card at RM5.00 per month and Super VIP Annual Card at RM54.00 per year. These plans give premium access for the paid period, with the annual plan covering 12 months and the monthly plan renewing every billing cycle unless you switch off auto-renewal.
Bilibili works on a freemium model. You can use some content free, but paid membership unlocks wider premium access. The terms mention auto-renewal and say users can cancel it through account settings, while free trial rules depend on the specific service. That means your exact renewal date matters more than anything else when cancelling.
For Malaysian users, the practical issue is not the price alone. It is the channel used for payment. If you subscribed on iPhone or iPad, you usually must cancel through Apple Subscriptions. If you subscribed on Android through Google Play, the stop button is usually there instead. If you paid directly on the Bilibili side, the cancellation path is through your account membership settings "bilibili.com".
Support is available by email at [email protected] and by phone at 400-626-2233, with no live chat listed. Support hours are not stated, but the best window given is standard business hours in China, 8:00 AM to 6:00 PM CST. For Malaysians, that timing matters if you want a same-day response before the next charge hits.
Many people cancel in a rush, then miss the real billing source. Before you start, open your account and confirm three facts: your current plan name, your next billing date, and whether the payment came through website billing, App Store, or Google Play. Take a screenshot of the membership page and one screenshot of your bank, card, or store subscription screen.
This step saves a lot of headache if a recurring charge appears later. Local complaints already mention continued charges after cancellation and difficulty getting support because of unclear instructions. Save your login email, username, transaction date, and amount such as RM5.00 or RM54.00 before you proceed.
If your subscription was bought directly from Bilibili, log in to your account, go to My Account, open Membership, then choose Manage Auto-Renewal. Follow the prompts to switch off the recurring charge. This path is stated in Bilibili's official cancellation guide "bilibili.com".
The official help page for app and membership cancellation is here: Bilibili cancellation help. If the screen wording looks slightly different on your device, look for the membership area first, then any option containing Auto-Renewal, Subscription, or Renewal Management.
After submitting the cancellation, do not close the page too fast. Wait until you see a clear success message, then capture the screen. If there is no confirmation message, refresh the membership page once and confirm that auto-renewal now shows as off. That screenshot is your best proof if support later says the setting was never changed.
If you subscribed through Apple, Bilibili itself usually cannot stop the billing on your behalf. Open Settings on your iPhone or iPad, tap your name, tap Subscriptions, choose Bilibili, then tap Cancel Subscription. Apple handles the recurring billing in this route "bilibili.com".
A common mistake is deleting the app and assuming the payment stops automatically. It does not. The subscription remains active until you cancel inside Apple Subscriptions. Once cancelled, keep the Apple confirmation screen and check whether access continues until the end of the paid period shown by Apple.
If the charge came through Google Play, open Google Play Store, tap your profile or menu, open Payments and subscriptions or Subscriptions, find Bilibili, then tap Cancel Subscription. This is the official Android route listed by Bilibili "bilibili.com".
Android users often get stuck because they search inside the Bilibili app only. If Google Play processed the purchase, the cancellation must be done in Google Play. After cancelling, save the subscription status page showing the renewal is off and the expiry date of the current access period.
If the website or store page glitches, contact support fast at [email protected] or 400-626-2233. There is no live chat listed. The practical timing for Malaysians is during China business hours, 8:00 AM to 6:00 PM CST, especially if your next charge is due within 24 hours.
In your email, include your account ID, the payment channel, the last transaction date, the amount in RM, and attach screenshots of the active plan plus your cancellation attempt. Ask for written confirmation that auto-renewal has been stopped. Keep the email subject simple, such as "Cancel auto-renewal for Bilibili account".
If you want dated proof outside email, you can also send a registered letter, although no dedicated cancellation address was found in the verified data. Some consumers now use digital registered delivery services such as Postclic for timestamped proof of sending and receipt, which can be useful if you need a documented trail for a billing dispute.
For most auto-renewing digital subscriptions, cancellation stops the next charge rather than ending access immediately. With Bilibili, the practical expectation is that you keep your premium access until the current paid period ends, such as until the next monthly renewal date for RM5.00 or the annual expiry date for RM54.00.
This point matters because many users worry they will lose access the same day they cancel. In normal subscription handling, you are cancelling renewal, not deleting the paid period you already purchased. Take a screenshot of the expiry date right after cancellation so you know exactly when premium access should end.
Bilibili's terms include an auto-renewal clause. Users are notified of upcoming renewals and can cancel auto-renewal through account settings "bilibili.com/terms". If you leave the setting on, the service can charge the next billing cycle automatically through the same payment channel.
This is why cancelling one day before renewal is risky can or not depends on processing speed. For store subscriptions, the cut-off can be strict. In practice, cancel at least 24 hours before the listed renewal time and then confirm the status shows cancelled, not merely pending.
The terms say Bilibili retains user data as required by applicable laws. They do not promise full deletion immediately after membership cancellation. That means your account may still exist after paid access ends, even though premium benefits stop.
If you have saved content, account history, or receipts you may need later, export or screenshot them before the membership expires. The terms data does not give a detailed user-facing deletion timeline, so do not assume old billing records or account identifiers will disappear right away.
If you are upset because you cancelled but still hope for money back for the unused days, the honest answer is this: Bilibili does not clearly promise broad prorated subscription refunds in the verified material. The general refund policy varies by service or product, and some game services allow refunds for unused in-game currency with processing within 45 working days after confirmation "bilibili.com".
For subscription periods, the safer assumption is that cancellation stops future billing but does not automatically return part of the current month or year. Free trial cases are clearer. If you cancel within the trial period, no charge should apply. If you cancel after the trial ends, the next billing cycle may already be chargeable "bilibili.com".
The Malaysia law block provided for this guide states a 10-day cooling-off period from the transaction date under the Consumer Protection Act 1999 and the Consumer Protection (Electronic Trade Transactions) Regulations 2012. Within that period, the consumer can withdraw by notifying the supplier in writing, and the supplier should refund payments within 30 days after receiving the notice.
Bilibili's own terms do not specify a cooling-off period. So if you subscribed in Malaysia and want to rely on the local 10-day period, write to support quickly with the transaction date, amount, account ID, and a clear sentence saying you are withdrawing within 10 days and requesting a refund. Attach proof of payment and your cancellation screenshot.
If the purchase was through App Store or Google Play, also use the refund channel of that store because the billing layer sits there. This gives you a second documented path, which can be useful if Bilibili support is slow or replies only partially.
In Malaysia, cardholders usually call this a chargeback or a dispute for an unauthorised or recurring card transaction. Banks commonly work within about 60 to 120 days from the transaction date or from when you discovered the problem, under Bank Negara Malaysia's financial consumer protection framework and complaint-handling rules linked to the Financial Services Act 2013 or Islamic Financial Services Act 2013.
Use a chargeback only after you have proof that you cancelled and the charge still went through, or when the merchant does not respond. Give your bank the screenshots, emails, transaction amount, and cancellation date. For Apple or Google Play purchases, you should also show that you used the platform's own cancellation or refund route first.
The verified terms data says Bilibili includes an auto-renewal clause for subscription services, notifies users of upcoming renewals, and allows cancellation at any time through account settings "bilibili.com/terms". In plain language, this means the plan keeps rolling unless you actively turn off renewal before the next billing point.
If you forget and the new cycle starts, the terms data does not show a broad grace period for changing your mind after billing. That is why users should not wait until the last minute, especially when using App Store or Google Play where store timing can be strict.
The minimum commitment duration varies by service or subscription "bilibili.com/terms". For the plans listed here, the practical commitment is one month for the monthly card and one year for the annual card, because those are the charged periods shown in pricing.
Free trial terms also vary by service "bilibili.com/terms". If a free trial is attached to your plan, you need to read the plan page and cancel before the trial end date. Otherwise, the free period can flip into a paid charge automatically.
The terms say the contract is governed by the laws of the People's Republic of China and that disputes go to arbitration under CIETAC rules "bilibili.com/terms". For a Malaysian consumer, that is not a friendly dispute route for a small subscription issue such as RM5.00 or RM54.00.
In real life, the practical sequence is usually much simpler: cancel, document everything, ask for a refund directly, then escalate locally through KPDN, TTPM, or your bank if there is an unauthorised recurring charge. That route is much more senang than imagining overseas arbitration for a small digital membership problem.
| Plan | Price (MYR) | Billing period | Main features |
|---|---|---|---|
| Super VIP Monthly Card | RM5.00 | Monthly | Full premium access |
| Super VIP Annual Card | RM54.00 | Annual | Full premium access |
The verified pricing notes say prices may change with promotions and exchange-rate effects. For a Malaysian user, the benchmark prices in this guide are RM5.00 monthly and RM54.00 yearly, based on the research data supplied for this article.
The annual card is the higher upfront payment at RM54.00, while the monthly card is the lower commitment at RM5.00. Over 12 months, the monthly route would cost RM60.00, so the annual card saves RM6.00 across a full year compared with paying monthly.
That saving is about 10 percent. If you only watch for one season or a short period, the monthly card is easier to stop. If you subscribed impulsively and barely use the service, even RM5.00 becomes wasted money every month, so canceling the renewal quickly makes sense.
No cancellation fee was found in the terms, and no early termination fee was found either. That is the good news. The real trap is auto-renewal, not an exit penalty. If you forget the billing date, you may get charged for another cycle even though the official cancellation itself is free.
There is also no verified evidence of a dark pattern in the supplied research, but user reviews still suggest confusion in the flow. So the risk is not a hidden fee. The risk is unclear navigation and weak confirmation habits by users who assume the job is done too early.
For subscription issues, the key local references in this guide are the Consumer Protection Act 1999 and the Consumer Protection (Electronic Trade Transactions) Regulations 2012. The supplied jurisdiction block also states a 10-day cooling-off period and a right to withdraw in writing, with refund within 30 days after the supplier receives the withdrawal notice.
This matters because Bilibili's published terms do not spell out a cooling-off period. If you subscribed from Malaysia and the charge is fresh, your strongest move is to send a dated written notice immediately, then keep that proof for any escalation with KPDN or TTPM.
If Bilibili or the billing channel ignores you, file a complaint with the Ministry of Domestic Trade and Cost of Living, known as KPDN. Prepare your account ID, charge screenshots, cancellation proof, and the email trail with [email protected]. Ask for help on an unauthorised recurring charge or a refused refund after cancellation.
If the money dispute is still unresolved, the Tribunal for Consumer Claims Malaysia, or TTPM, is the practical forum for smaller consumer claims. For a low-value digital membership, this route is usually far more realistic than dealing with overseas contractual dispute clauses.
KPDN is the consumer authority named in this guide for complaints tied to subscription practices, while the research data also mentions MCMC in the broader rights context. For bank-card disputes, your issuing bank and Bank Negara Malaysia's complaint-handling framework matter because recurring card charges can often be challenged through the banking route faster than through overseas customer support.
Use KPDN when the seller side is the issue, use TTPM when you need a consumer claim path, and use your bank when the problem is a card charge that should not have happened. That three-lane approach is usually the most practical one for Malaysians.
Based on 5 unique reviews in the supplied data, the sentiment is 0 positive and 5 negative. The clear verdict is that cancellation is generally difficult, mainly because users struggle to find the right cancellation channel and because support can feel frustrating when the process is unclear.
For Malaysia, that matches the local issues listed in the research: continued charges after cancellation attempts and language or instruction barriers when contacting support. To stay balanced, Bilibili's positive side outside the cancellation topic is that the subscription price is low at RM5.00 monthly, but the low price does not help much if the exit process wastes your time.
| Theme | Frequency | Typical example |
|---|---|---|
| Ease of cancellation | 2 reviews | Hard to find unsubscribe path |
| Customer service | 2 reviews | Support felt unhelpful |
| Website or app access | 1 review | Region and interface problems |
| Source | Rating | Number of reviews |
|---|---|---|
| TrustPilot | 1 out of 5 | 3 reviews |
| Zhihu | Negative | 2 reviews |
Before cancellation, save the membership page showing your plan name, the next billing date, and whether auto-renewal is on. Also save the payment source screen from Apple, Google Play, or your card statement. These are the two screenshots that solve most disputes fastest.
Write down your account email, username, transaction date, and exact amount such as RM5.00 or RM54.00. If you are close to the billing date, note the date and time in Malaysia time so you can show you acted before renewal.
After cancelling, keep checking your statement for at least two billing cycles if the service had already been renewing automatically. This is especially useful for monthly memberships where a stray extra charge can show up one month later.
The biggest mistake is trying to cancel in the app when the subscription was actually billed by Apple or Google Play. If Apple or Google handled the payment, Bilibili support may not be able to stop it directly. Always match the cancellation route to the payment route.
A real-world example is the user who said the website did not allow unsubscribing and the Android app was unavailable in the region (TrustPilot). That kind of dead end usually happens when the user is in the wrong channel or region flow.
If your renewal is tomorrow, cancelling tonight is risky. The terms confirm auto-renewal exists, and store platforms can process renewals on a fixed schedule. Aim to cancel at least 24 hours before the listed billing time, then check the status shows cancelled.
This matters a lot for the RM5.00 monthly plan because the charge cycle comes around quickly. One missed date can mean another full month is billed even if you only wanted a short trial period.
Many users expect unused days to be refunded automatically. The verified data does not support a broad prorated refund promise for subscriptions. In practice, cancellation usually stops the next charge and lets the current paid period run until expiry.
If you want money back, frame your request around a trial conversion, billing error, duplicate charge, or a timely withdrawal request under the Malaysian 10-day rule stated in the supplied jurisdiction block. Generic refund requests without evidence often go nowhere.
Some users toggle off renewal and move on without any screenshot. Then, when a later charge appears, they have no proof of the date or status shown on screen. This is one of the easiest mistakes to fix.
Take screenshots of the final page, the expiry date, and any email confirmation. If support later says the subscription was still active, your timestamped images become the key evidence for KPDN, TTPM, or your bank dispute.
Deleting the Bilibili app, logging out, or removing your card from another service does not automatically cancel Bilibili membership. Billing continues until the actual subscription record is terminated inside the correct account or store menu.
This is why some users report continued charges even after they thought they had cancelled. The issue is often not fraud. It is a mismatch between uninstalling the app and formally switching off auto-renewal.
| Method | Notice period | Fee | Difficulty |
|---|---|---|---|
| Web/account | Before next billing | No fee found | Easy |
| App Store (iOS) | Before next billing | No fee found | Medium |
| Google Play (Android) | Before next billing | No fee found | Medium |
| Registered mail | 5 to 10 business days | No fee found | Higher, best proof |
The fastest route is usually the same place where you bought the subscription. Direct website purchases belong in the Bilibili account area. Apple and Google purchases belong in their own subscription menus. Registered mail is slower but useful when you need a paper trail.
No single route suits everyone. If your renewal date is close, use the self-service path immediately and follow up by email on the same day. If you are already disputing a charge, stronger documentation matters more than convenience.
Right after cancelling, confirm three things: auto-renewal is off, the expiry date is visible, and you have a screenshot. Then set a calendar reminder for two dates, your expiry date and one week after the next expected billing date, so you can verify no new charge appears.
If support replied by email, archive that message and do not delete it. If there was no email, your screenshot becomes the main evidence. This takes less than 10 minutes and can save hours later.
Monitor your payment method for at least 60 days if you had trouble cancelling, and for two billing cycles if you want extra certainty. If a fresh recurring charge appears after your cancellation date, contact the merchant at once and then your issuing bank if the issue is not fixed quickly.
In Malaysia, a chargeback or card dispute is commonly handled within bank and card-network timelines of around 60 to 120 days from the transaction or discovery of the problem. Mention that it is an unauthorised recurring transaction, and provide your cancellation proof plus the amount charged.
You do not have to jump straight into another auto-renewing plan. YouTube offers broad free viewing with ads and an optional Premium tier. Odysee is free and creator-focused. CartoonCrazy and Animatron are also listed as free options in the supplied research data, though you should judge content quality and reliability for yourself.
If your goal was offline saving rather than membership perks, 4K Video Downloader is listed as a separate software option with a free version and paid upgrade path. It is not the same as a streaming membership, so read its own terms before using it.
No dedicated physical cancellation address was found in the verified data for Bilibili. The working cancellation routes are online account settings, App Store, Google Play, email at [email protected], and phone at 400-626-2233.
Because there is no confirmed postal cancellation address in the source set, do not waste time sending a letter blindly. Start with the online route tied to your payment channel, then build your paper trail through screenshots and email if the self-service path fails.
If you are invoking the 10-day withdrawal right described in the Malaysia law block, written notice is still useful even without a public cancellation address. Email works as the fastest written record because it gives you a dated message with attachments and a sent timestamp.
If the dispute turns serious, you can escalate using that written trail to KPDN, TTPM, or your bank. For most Malaysians dealing with a RM5.00 or RM54.00 Bilibili charge, that is the most efficient route and the least leceh.
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