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Cancellation service #1 in Malaysia
Bella & Duke is a raw pet food subscription service focused on dogs and cats. The business model is simple: you set up a recurring delivery based on your pet’s size and diet, then the company sends frozen meals on a schedule you manage from your account. Their terms say there is no minimum commitment period, so you can pause or cancel at any time without a penalty (bellaandduke.com).
The company operates from the UK, and the cancellation address listed for postal contact is in Edinburgh, Scotland. The terms are governed by UK law, not Malaysian law, which matters if a refund dispute gets messy. For Malaysian readers, that means the practical route is usually account cancellation plus email proof, not a long back and forth over legal wording.
Members are mainly paying for recurring home delivery of tailored raw meals, portion planning, and account-based delivery management. Bella & Duke also lets users change the next delivery date from the subscription area, which is useful if your freezer is still full or your pet’s feeding plan changed (help.bellaandduke.com).
There is no free trial mentioned in the terms, but smaller delivery sizes such as 4kg are offered as a lower-risk way to test the food. Promo pricing has been advertised for new customers, with 40% off the first box, 30% off the second, and 20% off the third as of July 2026 (acties.nl). If you signed up on discount, screenshot the offer before cancelling, because billing disputes often start when the intro price ends.
This is where frustration usually starts lah. Bella & Duke appears to operate mainly in the UK and Europe, and there is no Malaysia-specific pricing page, no Malaysia-based address, and no confirmed local support line. Phone support is also reported to be English only, which can be a barrier for some users in Malaysia.
Prices are published in euro-based comparisons, not in ringgit. Daily rates shown publicly start from €1.22 (RM6.23) for small dogs, €2.29 (RM11.70) for medium dogs, and €3.57 (RM18.24) for large dogs, using the supplied rate of 1 EUR about RM5.11 (eu.bellaandduke.com). Before you commit, make sure delivery to Malaysia is even available, or not your cancellation headache will come later.
Many members get annoyed because the steps look simple, but charges or deliveries can still continue if timing is wrong. Bella & Duke says changes for active orders can be made up to 48 hours before dispatch. If you act inside that 48-hour window, the change only applies to the following order, not the box already being processed (help.bellaandduke.com).
Before cancelling, open your account and save three things: a screenshot of the current subscription page, the next delivery panel, and any recent invoice or payment record. Also note the exact next dispatch date and the amount of the latest charge. If there is a later dispute with your bank, these are the screenshots that save you time.
If your subscription was set up directly with Bella & Duke, this is the main route. Log in to your account, go to the Subscription page, then look for the Next Delivery panel. Bella & Duke instructs users to choose Change Date there to modify or cancel upcoming deliveries (help.bellaandduke.com).
The support article for subscription cancellation is here: Bella & Duke cancellation help. After you submit the change, take a full screenshot showing the updated status and date. If the page only shows a skip or date-change option, use chat or email immediately on the same day so you have a written trail.
A practical tip from handling many subscription disputes: do not rely on memory. If the interface says the change applies to the next order only, read that literally. If your next box is due soon, cancel the subscription and separately ask support to confirm the current order status in writing.
If the account path feels confusing or you are worried the cancellation did not stick, contact Customer Care straight away. The email is [email protected] and the phone number is +44 1738 505031. Support hours given in the research are Monday to Friday 09:00 to 18:00 GMT, and Saturday 09:00 to 17:00 GMT.
Live chat is available through the Chat with us button on the Subscription page, Monday to Friday 10:00 to 17:00 GMT. For Malaysian users, that timing can be awkward because of the time difference, so email is often the senang option. In your message, include your full name, account email, last order number, next delivery date, and a direct sentence saying you want the subscription cancelled immediately.
If you subscribed through Apple or Google billing, cancel there as well. On iPhone or iPad, open the App Store, tap your account, open Subscriptions, find Bella & Duke, and choose Cancel Subscription. On Android, open Google Play Store, go to Subscriptions, select Bella & Duke, and tap Cancel Subscription.
This extra step matters because store billing can continue even when you have already contacted the company directly. App store cancellation usually gives stronger timestamped proof than a phone call, so it is slightly more effort but often better evidence. Save the Apple or Google confirmation screen as a screenshot the same minute you cancel.
If you want a paper trail, you can also send a cancellation letter to the Edinburgh address. For cross-border cases, that is slower than account cancellation or email, so use it as an extra proof layer rather than your only step. Some users now use certified digital letter services such as Postclic because they generate timestamped proof of sending, receipt, and opening without queueing at the post office.
For an urgent upcoming order, postal mail is too slow can or not. Use account cancellation, then email, then keep the postal option only if support ignores you. The goal is simple: create proof before the next dispatch cutoff.
The biggest misunderstanding is this: cancelling does not always stop the box already being prepared. Bella & Duke says active order changes must be made up to 48 hours before dispatch. If you cancel inside that period, the current order may still go out, and your cancellation applies to the subsequent delivery (help.bellaandduke.com).
In real terms, if your next box is due to dispatch on Tuesday and you cancel on Monday, you may still receive that shipment. That does not automatically mean the cancellation failed. Check whether support confirms that only future deliveries are stopped.
The terms do not explicitly use the phrase auto-renewal, but the service works as an ongoing subscription with recurring deliveries until you pause or cancel. There is no minimum commitment period and no early termination fee, which is good news. The bad news is that forgetting the delivery schedule can still lead to another charge and another frozen box at your door.
Because the billing structure is tied to scheduled deliveries, set a calendar reminder at least 5 days before the next expected dispatch. That gives you enough buffer for the 48-hour rule and enough time to escalate through email if the account page behaves oddly.
Bella & Duke does not clearly specify data retention after cancellation in the available sources. So if you need invoices, pet profile details, feeding plans, or previous order history, save them before you cancel. Once the subscription is inactive, some account details may still remain, but you should not assume everything will be easy to retrieve later.
The safest move is to download or screenshot your order history and any support conversation. If there is a later billing dispute, missing documentation becomes your problem, not theirs. Short version: export your own proof before closing things off.
Refunds are not generous here. Bella & Duke says refunds are processed within 30 days after they confirm you are entitled to one, and cancellation refunds can take up to 5 working days to appear in your account once approved (help.bellaandduke.com). That means approval and payout are two separate steps.
The terms also say refunds are not provided for unused periods unless the product is faulty or not as described (bellaandduke.com). So if you simply forgot to cancel and a valid order was processed, a pro-rated refund for unused time is generally not the norm. This matches the complaints trend seen in user reviews.
The research says there is no cooling-off period because the products are perishable, and no withdrawal right after delivery unless the goods are faulty or not as described. For Malaysian readers, that lines up with the practical side of the Consumer Protection Act 1999: if the issue is poor quality, misleading description, or an unfair charge, you can seek redress. If the food arrived correctly and you just changed your mind, your refund position is weaker.
This is why timing matters more than arguments. Cancel before the dispatch window closes, and your odds improve a lot. After delivery, the discussion usually shifts from cancellation to product fault, wrong item, or billing error.
Use email first because it creates a clean written record. Send your account email, order number, transaction date, amount charged, and your reason for refund. If the issue is a duplicate or post-cancellation charge, say that clearly in one sentence and attach the cancellation screenshot.
If Bella & Duke charged you after a properly documented cancellation, a chargeback may be the practical last resort. In Malaysia, cardholders usually call this a chargeback or disputing an unauthorised or recurring card transaction with the issuing bank. The common timeframe is around 60 to 120 days from the transaction date or from when you discovered the problem, under the broader complaint-handling framework tied to Bank Negara Malaysia, the Financial Services Act 2013, and the Islamic Financial Services Act 2013.
When calling your bank, ask for a dispute on a recurring card transaction after cancellation. Give them your cancellation screenshot, support emails, merchant name, amount, and date. If you paid through Apple or Google, use the store cancellation record first because it gives stronger proof than saying you thought it was cancelled.
Bella & Duke’s terms say there is no minimum commitment period, and subscriptions can be paused or cancelled at any time without penalty (bellaandduke.com). That is the good part. You are not stuck for 6 months or 12 months, and there is no early termination fee listed in the terms.
In practical terms, this means cancellation cost is RM0, but timing still decides whether the next order slips through. A no-penalty contract does not mean instant stop for an order already inside the dispatch window.
The available terms do not mention a free trial. Smaller test sizes such as 4kg are available instead, which is more of a reduced-risk purchase than a trial conversion model. That helps a bit because there is no hidden trial-to-paid jump to watch for.
The terms also do not explicitly spell out auto-renewal using that exact label, but the subscription is ongoing by design until paused or cancelled. So treat every active plan as recurring, even if the wording is less direct than what many app subscriptions use.
The contract is governed by the laws of the United Kingdom, according to the terms (bellaandduke.com). For a Malaysian consumer, that does not stop you from raising a complaint locally with KPDN or TTPM over payment and service issues affecting you here, but it does mean the company’s own contract language is framed around UK law.
Data retention after cancellation is not clearly specified in the available sources. Save invoices, pet profiles, and support threads before cancelling. Once a dispute starts, missing account evidence makes everything slower.
| Plan | Price (EUR / MYR) | Period |
|---|---|---|
| Adult Premium Complete Raw Food | €1.22 (RM6.23)* | Daily |
| Small dog raw food | €1.22 (RM6.23)* | Daily |
| Medium dog raw food | €2.29 (RM11.70)* | Daily |
| Large dog raw food | €3.57 (RM18.24)* | Daily |
Prices are approximate, converted from EUR at the rate 1 EUR ≈ 5.11 MYR, and you should check the official website for exact local prices.
Based on the public comparison page, the least expensive published daily rate is for small dogs at €1.22 (RM6.23) per day, while the highest is for large dogs at €3.57 (RM18.24) per day (eu.bellaandduke.com). If your pet is in the large-dog bracket, monthly food cost can climb quickly, especially once intro discounts end.
Public promo information for new customers shows 40% off the first box, 30% off the second, and 20% off the third (acties.nl). That discount ladder can make the early months look cheaper than the steady-state cost. If you joined for the promo and now want out, review whether the next box is returning to full price before the billing cycle catches you.
There is still no clear Malaysia-native ringgit billing table from Bella & Duke, and no evidence of bundle inclusion with services like Apple One or Amazon Prime. There is also no cancellation fee found in the terms. So the main money risk is not a penalty fee, but a recurring shipment you forgot to stop.
If you are comparing value, look at your actual daily feeding cost versus local alternatives with shorter supply commitments. A frozen pet food plan can feel worth it when used consistently, but expensive when deliveries outpace freezer space.
In Malaysia, consumer subscription issues are mainly grounded in the Consumer Protection Act 1999. The practical rights relevant here are the right to information, right to choice, and right to redress. If Bella & Duke’s cancellation path is unclear, if charges continue after cancellation, or if goods are not as described, these rights become relevant to your complaint.
For a pet food subscription, the strongest complaint points are usually misleading information, poor service handling, defective goods, or unauthorised recurring charges. The research also notes no cooling-off period because the goods are perishable. So your best rights-based argument is usually about billing error or product fault, not buyer’s remorse.
If support ignores you, file a complaint with the Ministry of Domestic Trade and Cost of Living, known as KPDN. Include your cancellation screenshot, email trail, invoice, card statement, and a short timeline with dates. If money is still not returned or the dispute involves loss, you can also consider the Tribunal for Consumer Claims Malaysia, known as TTPM.
KPDN is useful when you want official pressure and a record that you tried to resolve the matter. TTPM is useful when you want a formal consumer claim route without going to a full court process. For recurring subscription charges, that combination can be effective, especially if you already tried support and your bank dispute in parallel.
Bella & Duke’s terms say no refund for unused periods unless goods are faulty or not as described, and no minimum commitment period applies (bellaandduke.com). That is not automatically unfair, but the company still needs to provide clear information and honour a timely cancellation request. Under Malaysian consumer principles, unclear cancellation handling can still be challenged.
If the company says your cancellation was late, your timestamps matter. If your screenshot shows you cancelled before the stated 48-hour dispatch deadline, that is the evidence to push with support, KPDN, TTPM, and your bank. Facts beat feelings in this kind of dispute.
Based on the review set provided, the cancellation experience looks difficult rather than easy. The sentiment trend is 0 positive and 4 negative out of 4 unique reviews, with recurring complaints about charges continuing after cancellation and refunds taking too long or not arriving.
To be fair, Bella & Duke does offer several support channels and does not charge a cancellation fee. That is a positive structural point. The real problem appears to be reliability of execution, not lack of a cancellation button.
| Theme | Frequency | Typical example |
|---|---|---|
| Charge after cancel | 2 reviews | More boxes arrived |
| Refund delay | 1 review | Refund not received |
| Hard process | 1 review | Chat cancel failed |
| Sensitive timing | 1 review | Pet had passed |
| Source | Rating | Main topic | Sentiment |
|---|---|---|---|
| TrustPilot | 1/5 | Refund | Negative |
| TrustPilot | 1/5 | Charge after cancel | Negative |
| TrustPilot | 1/5 | Ease of cancellation | Negative |
| TrustPilot | 1/5 | Customer service | Negative |
For Malaysian users, the local issue list matches these reviews closely: continued charging after cancellation and phone support in English only. So if you cancel, do it with screenshots and written proof from day one.
A lot of people only start collecting proof after the problem starts. Do the opposite. Before cancelling, save a screenshot of the Subscription page, the Next Delivery panel, and any visible plan details such as product type, quantity, and date.
If you need money back, build a clean file. Include the transaction ID, date charged, amount, order number, cancellation date, and all support replies. If the problem is a duplicate charge or a box sent after cancellation, include a photo of the delivered parcel label too.
This file is the same pack you can send to Bella & Duke, your bank, KPDN, or TTPM. A strong complaint pack often gets faster results because the other side can see you are organised.
Once support confirms cancellation, save the email and take a screenshot of the account page showing the changed status. Then monitor your card or bank statement for at least the next 2 billing cycles. Several review complaints involved later charges, so one quick glance is not enough.
If a refund is approved, note the approval date and count 5 working days for account appearance, while the overall processing framework can stretch up to 30 days after entitlement is confirmed (help.bellaandduke.com).
This is the number one mistake. Users assume cancellation is instant, but Bella & Duke’s 48-hour dispatch rule means an active order may still ship if you act late (help.bellaandduke.com). Real-world example: you cancel on Monday, but Tuesday’s frozen box still arrives because it was already in processing.
Solution: cancel at least 5 days before the expected dispatch date if possible. That gives you room to chase support if the account page does not update properly.
One review specifically says the user cancelled through chat, gave the required information, and still got charged later (TrustPilot). Chat can work, but it is risky if you do not save the transcript or screenshot the final confirmation. A disappearing chat window is weak evidence.
Solution: after chat, send a follow-up email summarising the conversation and asking for written confirmation. Then save both the chat transcript and your email copy.
Some members assume they will get a pro-rated refund once they cancel. Bella & Duke’s terms say refunds are not provided for unused periods unless the product is faulty or not as described (bellaandduke.com). So cancelling after a valid charge does not automatically mean money back.
Solution: if your refund claim is based on billing error, say that clearly. If it is simply unused product time, manage expectations early and focus on stopping future charges fast.
If the subscription was billed via App Store or Google Play, cancelling only with Bella & Duke may not be enough. This mistake shows up across many subscription services, and it is avoidable. You need to cancel at the same billing source that takes the money.
Solution: check your bank statement description or email receipt. If Apple or Google is named, cancel in that store and save the store confirmation page.
Several complaints mention charges continuing after users thought everything was done. The emotional side is real, especially when a pet has passed away and another delivery shows up unexpectedly (TrustPilot). That is exactly why post-cancellation monitoring matters.
Solution: set a reminder to check the next 2 statements and the next expected delivery date. If even one new charge appears, dispute it immediately instead of waiting months.
| Method | Notice period | Fee | Difficulty |
|---|---|---|---|
| Web/account | Before next billing | No fee found | Easy |
| App Store (iOS) | 5-10 business days | No fee found | Higher, best proof |
| Email support | Before dispatch cutoff | No fee found | Medium |
The account route is the fastest if your subscription is direct and the next order is not already too close. App Store cancellation is slightly more work, but the proof is strong because Apple timestamps the cancellation. Email support sits in the middle and is often the best backup when the account page is unclear.
No one method suits every case. If you want speed, use the account. If you want proof, use store billing or email. If you want belt-and-braces, use both account cancellation and written support contact on the same day.
Right after cancelling, verify three things: the account status changed, you have a screenshot, and you received any available confirmation email. Then place a calendar reminder 3 days before the next expected delivery date and another on the next card statement date.
This may sound fussy, but it is faster than chasing a frozen box across borders later. Many users only realise something went wrong when another charge lands.
Monitor at least the next 2 billing cycles. If an unauthorised recurring charge appears, contact your issuing bank and ask to dispute the transaction as a chargeback. In Malaysia, banks commonly work within a 60 to 120 day window depending on card-network rules and when you discovered the issue.
Use the words recurring charge after cancellation. Give the bank your screenshot, support emails, statement line, and any delivery evidence. The faster you act, the cleaner the case.
If you are leaving because the process feels troublesome, there are other pet food services worth comparing. Bella Mae offers tailored meals for dogs and cats with a natural-ingredients angle. Bella Vita Luxury positions itself as a premium pet food option with a focus on nutrition and quality.
Public pricing for those alternatives was not provided in the research set, so compare delivery coverage, support response speed, and cancellation clarity before signing up again. For many people, easy account control is worth nearly as much as the product itself.
If you want to add a physical notice for your records, use this address:
This is not a Malaysia-based address, so postal delivery will take longer and is not suitable for last-minute dispatch issues. Use it as additional proof, not as your only cancellation method when a charge is close.
For speed, the better route is online account cancellation plus email to [email protected] on the same day. If the subscription was billed through Apple or Google, cancel there too. That combination gives you the best chance of stopping future charges and the strongest evidence if you later need KPDN, TTPM, or a bank chargeback.
Short version: cancel early, screenshot everything, and watch the next 2 statements. With Bella & Duke, that is the difference between a clean exit and a long headache lah.
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