What is Gohighlevel
Overview
Gohighlevel (HighLevel) is a marketing and CRM platform built for agencies and businesses to manage contacts, funnels, automations, SMS/phone, and client subaccounts.
It is primarily US-based and sells core plans in USD, with add-ons and marketplace apps available inside the platform.
Who uses it
Typical users include marketing agencies reselling platform locations, freelancers managing client accounts, and small businesses using built‑in CRM and automation tools.
Features include subaccounts, reselling/billing controls, marketplace apps, and phone/SMS integrations.
How to cancel Gohighlevel
Cancel from the web (Platform Account)
- Sign in to your Platform Account and go to the Billing section.
- Choose the subscription you want to cancel and select the cancellation option (e.g., "Cancel at end of billing cycle" or "Cancel immediately").
- Confirm the cancellation; note that cancellation takes effect when processed and you remain responsible for fees until then.
Other cancellation methods
- Submit a support ticket to HighLevel support requesting cancellation.
- Call HighLevel support using the number listed in your account or help pages and confirm cancellation details.
- Agency users can cancel location‑level subscriptions via the Agency Billing page; subaccount users can cancel add‑ons in-app via Settings → Billing → Subscriptions.
What happens when you cancel
Access and features
After cancellation, subaccounts lose access to contacts, automations, calendars, funnels and other platform data.
Phone numbers and A2P messages are deleted 14 days after cancellation.
Data retention and reactivation
Agency (platform) data is retained for 90 days after cancellation and permanently deleted on day 91 unless the account is reactivated.
If you choose "end of billing cycle," you often retain access until the chosen end date and may be able to reactivate before the effective cancellation date.
Will I get a refund?
Official refund policy
HighLevel's Terms of Service state that subscription fees and surcharges are non‑refundable in general.
Refunds or credits are only issued at HighLevel's sole discretion, for example when terms change adversely during a billing period.
Marketplace and exceptions
- App Marketplace subscription apps: prorated refunds only if cancelled within 3 days of initial purchase; free trials charge nothing if cancelled during trial.
- One‑time/lifetime app purchases: generally non‑refundable unless defective; you must contact the developer within 3 days to request a refund.
- Usage‑based apps: valid usage charges are non‑refundable; billing errors may be disputed within 3 days for possible credit.
- External payments processed outside HighLevel must be refunded by the app developer directly; HighLevel cannot issue those refunds.
Gohighlevel plans and pricing
Official monthly plans
| Plan | Price | Billing Period | Key Features |
| Starter (official) | US$97.00 | Monthly | Unlimited contacts/users, up to 3 sub-accounts, full CRM, funnels, automation |
| Unlimited (official) | US$297.00 | Monthly | Everything in Starter plus unlimited sub-accounts, API access, branded desktop app |
| Agency Pro / SaaS Pro (official) | US$497.00 | Monthly | Everything in Unlimited plus SaaS Mode, white‑label, client rebilling capabilities |
| TNZ SMS integration | NZ$20.00 | Monthly | NZ SMS integration; NZ mobiles NZ$0.10/segment, etc. |
Pricing notes for New Zealand users
Core Gohighlevel plans are priced in USD. No official NZD pricing is provided for core plans.
NZ customers will pay in USD and incur any currency conversion or bank fees; the only found NZD price is for a local TNZ SMS integration.
Your consumer rights in New Zealand
Cooling-off and contract terms
Under New Zealand law, the Consumer Guarantees Act (CGA) provides guarantees for services; digital services may qualify depending on the contract.
Cooling‑off or "trial" protections depend on how the purchase was made and the contract terms for distance selling.
Misleading claims and automatic renewals
- Non‑refund clauses do not override statutory rights under the CGA if the service is not of acceptable quality or fit for purpose.
- If trial periods or renewals were misrepresented, the Fair Trading Act may support a consumer dispute.
- Document promises and communications (emails, screenshots) in case you need to escalate a dispute or file a chargeback.
Customer experiences
Positive feedback
Many users report strong support and onboarding experiences, praising helpful and knowledgeable staff.
HighLevel has a high Trustpilot rating with frequent mentions of excellent responsiveness and technical assistance.
Negative feedback
Other consumers report confusion with trial promotions, unexpected charges, or difficulty cancelling and obtaining refunds.
Complaints include billing irregularities, slow support responses, and problems cancelling marketplace orders or store purchases.
Documentation checklist
What to collect before cancelling
- Account email, account ID and last 4 digits of payment card used for billing.
- Screenshots of billing dashboard, renewal dates, trial offers, and any promotional claims.
- Copies of support tickets, chat transcripts, and confirmation numbers for cancellation requests.
Useful evidence for disputes
- Bank/credit card statements showing unauthorized or duplicate charges.
- App purchase receipts from the Marketplace or external developer invoices.
- Date‑stamped screenshots proving promised trial lengths or advertised terms.
Common mistakes
Not confirming the cancellation
Users sometimes assume an email request equals cancellation without checking the Billing page for a confirmed status.
Always verify the account Billing section shows the cancellation and keep any confirmation number or ticket ID.
Missing timing or reactivation windows
Choosing "end of billing cycle" vs "cancel immediately" can affect access and refund eligibility; misunderstanding this causes extra charges.
Also, missing the 3‑day window for Marketplace refund requests or not contacting a developer directly for external payments often prevents refunds.
Comparative recap
Quick comparison table
| Topic | What to expect | Action for NZ users |
| Cancellation methods | Billing page, support ticket, or phone; agency/subaccount paths differ | Cancel in Billing, save confirmation, and document the method used |
| Refunds | Generally non‑refundable; limited exceptions (3‑day windows, defects) | Request within 3 days for Marketplace items; dispute with card issuer if needed |
| Data retention | Phone numbers/A2P deleted after 14 days; agency data kept 90 days then deleted | Export backups immediately after cancelling or before deletion windows |
| Pricing | Core plans in USD; some NZD add-ons (e.g., TNZ SMS) | Expect currency conversion; check local SMS pricing if needed |
| NZ consumer rights | CGA and Fair Trading Act may override unfair contract terms | Document promises and escalate via dispute, CGA, or chargeback if required |
Bottom line
Cancel carefully, export data, and keep records of the cancellation and any communications.
If billing or refund issues arise, use documented evidence and consider NZ consumer protections or your bank's dispute process.
After cancelling
Immediate steps
- Export contacts, funnels, automations, calendars, and any files you need before deletion windows expire.
- Remove or port phone numbers and SMS services as soon as possible - numbers and A2P messages are deleted after 14 days.
Useful links
Address
HighLevel corporate address
HighLevel appears to be US‑based. The listed address is:
400 North Saint Paul St. Suite 920, Dallas, 75201, United States
Notes for New Zealand users
There is no specific New Zealand postal address for cancellations; use the web Billing page, support ticketing, or phone support to cancel.
Keep records of all communications and confirmations when dealing with an international provider.