What is Unbounce
Overview
Unbounce is a web platform for building, publishing and testing landing pages, popups and sticky bars without developer help.
It is used by marketers and agencies to create conversion-focused pages and run A/B tests and traffic optimisation.
Main uses
Common uses include campaign landing pages, lead capture forms, and conversion experiments with Smart Traffic and variants.
Unbounce offers a drag-and-drop builder, publishing to custom domains, and integrations with analytics and marketing tools.
How to cancel Unbounce
Cancel via the web dashboard (recommended)
- Sign in to your Unbounce account.
- Go to Account Management → Subscriptions.
- Click "Cancel My Plan" and follow the on-screen prompts to confirm cancellation.
After confirming, you will receive status updates in the dashboard and should save any confirmation details for your records.
App store or mobile cancellations
Unbounce subscriptions are managed on the web; cancellation via Apple App Store or Google Play does not apply.
If you see any charges from an app store, contact Unbounce support and the store provider for clarification.
What happens when you cancel
Access and feature changes
When you cancel, your account downgrades to a free plan and access to paid features stops according to Unbounce rules.
Published pages, popups, custom domains and client/user access may be removed or altered immediately after cancellation.
Billing and data retention
Your account typically remains accessible until the end of the current billing cycle after cancellation.
Unbounce may delete account data after 90 days unless you re-subscribe; keep local backups of pages and assets if you want long-term copies.
Will I get a refund?
Official refund policy
Unbounce bills in advance and states it does not provide refunds or credits for cancellations for monthly or annual plans.
Overages are billed separately and are not refundable under the stated policy.
Exceptions and special cases
- Concierge annual plans may have early termination penalties up to remaining subscription fees.
- During the 14-day free trial there is no payment, so no refund applies; trial requires no credit card.
- If you believe an incorrect charge occurred, contact Unbounce support and keep evidence (invoices, screenshots).
Unbounce plans and pricing
Summary of plan types
Unbounce offers multiple plan tiers for individuals, teams, agencies and enterprise-style Concierge options.
Exact NZD pricing is not published; contact Unbounce sales for localized quotes.
Plan comparison table
| Plan | Price (see notes) | Period | Key features |
| Build (Launch) | See Unbounce website (USD listed) | Monthly / Annual | Unlimited landing pages, popups, sticky bars; up to ~20,000 visitors; 1 user; 1 - 2 domains |
| Experiment (Optimize) | See Unbounce website (USD listed) | Monthly / Annual | Unlimited A/B tests and variants; up to ~30,000 visitors; 3 - 5 users; 2 - 5 domains; Smart Traffic |
| Optimize (Accelerate) | See Unbounce website (USD listed) | Monthly / Annual | Advanced targeting and scheduling; up to ~50,000 visitors; 5 users; 3 - 10 domains |
| Agency | Custom pricing; contact sales | Monthly / Contact sales | Unlimited collaborations and pages; high traffic capacity (~100,000+); ≥5 users; ≥20 domains |
| Concierge | Custom pricing; contact sales | Monthly / Annual (custom) | High or unlimited visitor capacity; dedicated onboarding and support; enterprise limits |
Your consumer rights in New Zealand
Consumer Guarantees Act (CGA)
Under New Zealand law, digital services must be of acceptable quality, fit for purpose and as described under the Consumer Guarantees Act.
An unconditional "no-refund" policy may not override these statutory guarantees if the service fails to meet the standards required by law.
How this affects Unbounce customers in NZ
- If Unbounce fails to deliver the service as described, you may be entitled to remedies such as repair, replacement or refund under the CGA.
- Raise issues with Unbounce support first, and keep evidence of the fault, timeline and communications for any dispute.
Customer experiences
Positive feedback
Many customers like Unbounce's builder usability and the way pages integrate with Google and analytics tools.
Support experiences are often described as responsive and helpful in resolving issues quickly.
Negative feedback
Some users report problems with billing after cancellation and difficulty securing refunds for unexpected charges.
Other complaints include editor performance issues, perceived inflexibility and dissatisfaction with contract terms on some plans.
Documentation checklist
What to collect before cancelling
- Account email and username used to sign in.
- Subscription details: plan name, billing cycle, renewal date.
- Recent invoices or payment receipts showing charges.
What to keep after cancelling
- Screenshot or PDF of cancellation confirmation and dashboard status.
- Support ticket number or any written correspondence with Unbounce.
- Export backups of landing pages, assets and form data if you want offline copies.
Common mistakes
Not cancelling before renewal
Many users expect immediate refunds if they forget to cancel before renewal; Unbounce bills in advance and typically does not refund paid periods.
Example: If you cancel after a renewal date, the new billing period may still be charged and not refunded under policy.
Assuming app-store cancellation works
Attempting to cancel via the Apple App Store or Google Play will not stop Unbounce web subscriptions and can lead to confusion.
Always cancel inside your Unbounce account or contact Unbounce support to ensure the web subscription is closed.
Comparative recap
Quick comparison
| Item | Unbounce |
| How to cancel | Via web dashboard: Account Management → Subscriptions → Cancel My Plan |
| Refund policy | No refunds or credits for cancellations stated; Concierge may have penalties |
| Free trial | 14-day free trial with full features; no credit card required |
| Data retention | Account downgraded to free plan; data may be deleted after ~90 days unless re-subscribed |
| NZ legal rights | Consumer Guarantees Act may provide remedies if the service is faulty or not as described |
After cancelling
Practical next steps
Download and back up any pages, images and form data you want to retain before they are removed or altered.
Save cancellation confirmation and any correspondence for at least 90 days in case of disputes or accidental charges.
Useful links and support
Unbounce documentation: https://unbounce.com/docs/
Terms and billing info: https://unbounce.com/terms/
Pricing and trial details: https://unbounce.com/pricing/
New Zealand consumer info: https://www.consumerprotection.govt.nz/
Address
Mailing address
Unbounce does not publish a specific New Zealand postal address for cancellations or mail-based contact.
If you require a physical address for legal reasons, contact Unbounce support to request appropriate contact details.
Support channels
Use the Unbounce web dashboard support widget or official support/contact pages for account and billing issues.
Keep records of all support interactions, ticket numbers and confirmation messages for reference.