Cancellation Itvx: Easy Method

What is Itvx

Service overview

Itvx is a streaming service offering TV shows, films and live channels, with both a free, ad-supported tier and a paid Premium tier that removes most ads and adds extras such as downloads.

The service is primarily UK-focused and may be accessed from other countries using VPNs or foreign payment methods; it is not officially available in South Africa.

Account and access

Accounts let you save favourites, resume playback and, for Premium subscribers, download some content for offline viewing on mobile devices.

Different subscription purchases (Apple, Google, web) are managed through the platform used to pay; that affects how you cancel.

How to cancel Itvx

Cancel via Apple App Store

• If you subscribed through Apple, you must cancel using Apple's Subscriptions settings in your Apple ID; ITVX cannot cancel Apple subscriptions for you.
• See guidance summarised here: how to cancel if billed by Apple.

Cancel via Google Play

• If you used Google Play, cancel from Google Play > Subscriptions; ITVX cannot cancel Google Play subscriptions on your behalf.
• Follow the steps in your Google Play account to stop renewal immediately.

Cancel via ITVX website (web)

• If you subscribed directly on the ITVX website, sign in, go to Account > Manage payment details and cancel from there.
• Alternatively contact ITV customer support using their help form for assistance: ITV help - remove account & support.

What happens when you cancel

Access after cancellation

Once you cancel, you generally keep access to the paid features until the end of the current billing period.

After the paid period ends, access to Premium features will stop and the account will revert to the free, ad-supported tier (if available).

Renewals and account data

Cancelling stops future renewals but does not automatically delete your ITVX account or personal data.

If you delete your ITVX account, that does not cancel third-party subscriptions (Apple/Google) - those must be cancelled separately.

Will I get a refund?

Standard refund policy

ITVX does not generally refund the current subscription period after you cancel; you retain access until the period end but are not reimbursed for unused time.

This is the typical approach for subscriptions bought directly or through third parties.

Cooling-off period and exceptions

• There is a 14-day right of withdrawal (cooling-off) under UK/EU consumer rules if you have not started watching content; starting playback can forfeit this right.
• Specific refund eligibility depends on where you purchased the subscription (Apple, Google, or ITV web) and the policies of that store or provider; see details here: refund and cooling-off details.

Itvx plans and pricing

Pricing table

Pricing notes

Prices above are unofficial conversions from UK GBP shown for South African users who subscribe via VPN or UK payment methods.

ITVX is not officially available in South Africa, so local availability and final pricing may vary depending on payment method and currency conversion.

Your consumer rights in South Africa

Local law considerations

South African consumer protection law gives protections for defective goods and some unfair practices, but cross-border digital services can be complex.

If you purchase from a foreign provider, the provider’s local presence, terms and the payment route affect which laws apply.

Practical steps for South African consumers

• Keep receipts and transaction IDs for any subscription purchase made using non‑SA billing.
• If a refund is required and the provider will not help, contact your bank or card issuer to ask about a chargeback or dispute.
• Consider seeking advice from the National Consumer Commission or a local consumer advice service if you hit a legal roadblock.

Customer experiences

Performance and ad issues

Many users report app performance problems such as buffering, crashes and glitches, often noticeable around ad breaks.

Several reviews also mention repetitive or intrusive advertising, and frustration when 'ad-free' tiers still show trailers or promos.

Support and refunds

Common complaints include poor customer service experiences and difficulties obtaining refunds or support, particularly from some international call centres.

For user reviews and patterns, see reported feedback here: ITVX reviews on Trustpilot and regional reports: regional Trustpilot page.

Documentation checklist

Essential items

• Account email address and username used to subscribe.
• Receipt or order confirmation showing date, amount and subscription platform (Apple, Google, ITV web).
• Transaction ID from your card, PayPal or app store purchase history.

Helpful supporting items

• Screenshots of subscription status, billing page or error messages.
• Device model, app version, and dates/times of problematic playback or billing charges.
• Any correspondence with ITVX support or app store support agents.

Common mistakes

Assuming account deletion cancels billing

Some users delete their ITVX account but forget to cancel the subscription in Apple or Google - the subscription continues to renew and billing remains active.

Always cancel the subscription in the store where it was purchased, not only by removing the ITVX account.

Expecting automatic refunds

Another frequent error is assuming cancellation triggers a refund for the remainder of the billing cycle; generally it does not.

If you believe you qualify for a refund (e.g., within cooling-off and not yet used the service), act quickly and provide supporting proof.

Comparative recap

Quick comparison table

Key takeaways

Always cancel with the provider that billed you (Apple, Google, or ITV web) to stop renewals.

Request refunds promptly and keep evidence; refunds are limited, especially after content has been consumed.

After cancelling

What to check immediately

• Confirm cancellation in the billing store (Apple/Google) or in your ITV account and keep confirmation screenshots or emails.
• Check your next bank or card statement to ensure no further charges appear.

Where to get help

If you need account removal or assistance from ITV, use the official ITV help pages and support form: ITV help - remove account & support.

For how-to-cancel guides and refund explanations that summarise common steps, see: ITVX cancellation guide.

Address

Postal address

ITV Consumer Limited, Viewer Services, Gas Street, Birmingham B1 2JT, United Kingdom.

Contacting viewer services

For account removal, subscription questions or formal correspondence, use the address above and the ITV support pages linked earlier.

Keep copies of any written correspondence or postage receipts if you send physical mail.