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Cancellation service #1 in UAE
Marshmallow is an insurance provider that offers subscription-style car insurance, with a focus on expatriates and customers who may face difficulty getting cover elsewhere.
The company uses an online-first model (app and web) and aims to simplify quotes, changes and cancellations through digital channels.
Marshmallow is based in the UK and provides policies to drivers; its customer service and policy terms follow Marshmallow's published processes.
If you reside in the United Arab Emirates, confirm any cover or regulatory requirements locally before buying or cancelling international policies.
Once cancellation is confirmed, your insurance cover ends on the cancellation date specified by Marshmallow or on the date you requested, subject to the insurer's confirmation.
Keep a copy of the cancellation confirmation for your records and to prove cover end dates if needed.
Marshmallow will retain policy data as required by its data-retention and regulatory obligations; check the privacy policy for details on how long information is kept.
If you plan to renew or switch providers, obtain proof of previous cover and note any renewal offers or changes in premium you were offered before cancelling.
Refunds are calculated on a pro‑rata basis: you pay only for the time you were covered and the unused premium is refunded.
Refunds are typically issued to the card on file and may take 5 - 10 working days to appear in your account.
| Product | Price (AED) | Period | Features |
|---|---|---|---|
| Marshmallow Fluff 213g | AED 22.00 | One-time | Marshmallow creme spread |
| Nom Noms Original Mini Marshmallow 300g | AED 13.79 | One-time | Mini marshmallows ultralight |
| Erko Mallow Plus Twist Stick 25g×24 | AED 18.79 | One-time | Twist marshmallow sticks, pack of 24 |
| Marsh N Mallow Galactic Gourmet 80g | AED 42.50 | One-time | Gourmet flavored marshmallows |
| Twist Mallow Marshmallow 500g | AED 22.79 | One-time | Large 500g bag for roasting or baking |
| Campfire Mini Marshmallow 150g | AED 9.45 | One-time | Halal-certified mini marshmallows |
| Crunchy Freeze‑Dried Marshmallow 50g | AED 15.00 | One-time | Freeze-dried crunchy marshmallow bites |
The above table lists retail edible marshmallow product prices observed in UAE stores; Marshmallow the insurer publishes pricing and premiums separately on its website.
For policy pricing, get a quote in the Marshmallow app or web portal before purchasing, as insurance premiums depend on individual risk and policy details.
Consumers in the UAE are entitled to clear, accurate information about products and services and to fair treatment from businesses under UAE consumer-protection principles.
Always read your policy wording carefully; your contract terms govern cancellation rights, fees and refunds.
Many customers praise individual Marshmallow agents for being helpful and efficient, and some users report a smooth app experience and competitive initial pricing.
Where service runs well, customers highlight speed of digital interactions and clarity of basic policy management tasks.
Some reviewers report significant year‑on‑year increases at renewal without clear justification, which can be frustrating and costly.
Other complaints include long wait times or circular live chat experiences, and occasional reports of abrupt or poorly explained cancellations.
Customers sometimes fail to save the cancellation confirmation or reference number, making it harder to challenge later disputes.
Always capture a screenshot or download the confirmation email immediately after cancelling.
Expect delays: refunds are pro‑rata but administration fees may apply and refunds can take 5 - 10 working days to reach the original card.
Check whether your plan has special fees (for example "Move" plans) and confirm the net refund amount with Marshmallow.
| Method | Speed | Ease | Refund handling |
|---|---|---|---|
| App / Web (self-service) | Fast - immediate flow and confirmation | High - preferred, simplest route | Pro‑rata refund; issued to card on file |
| Live Chat | Variable - depends on wait time and agent availability | Moderate - useful if you need help | Agent confirms refund; same pro‑rata rules apply |
| Phone (if available) | Varies - Marshmallow emphasises digital channels | Low - may not be supported and can be slower | Handled by agent; obtain reference for the refund |
Check for a cancellation confirmation email or in‑app notification and note the cancellation date and refund amount.
Monitor your card statement for the refund; contact your bank if the refund is late after the expected 5 - 10 working days.
Complaints Team, 66 City Road, EC1Y 1BD.
If you need to escalate a complaint, send a clear summary, copies of your policy number and all relevant communications to this address.
For fastest resolution use the app or live chat first; use the postal address for formal complaints or where the insurer requests written records.
Keep copies of everything you send and request a written acknowledgment of receipt from Marshmallow.
Already sent a letter? Enter its tracking number to see its proof of dispatch and certified timestamp.
Written by Zayed Al Mansouri
Former postal advisor · 7 years experience
Former postal-services advisor and e-signature specialist, I have been writing for Postclic for 7 years to demystify legally binding mail for everyday users.