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cancellation Freshly: Easy Method
What is Freshly
Service overview
Freshly is a meal subscription service operating in the United Arab Emirates that delivers chef-prepared, portioned meals to customers' doors.
The service offers themed plans (weight management, muscle gain, diabetic-friendly, etc.) and weekly or multi-day packages tailored to dietary needs.
How it works briefly
Customers choose a plan and meals through the Freshly app or website and receive deliveries in insulated bags with ice packs.
Subscriptions renew automatically until paused or cancelled; insulated bags are owned under a refundable deposit scheme.
How to cancel Freshly
Primary cancellation method
- Open the Freshly app or log into your account on the official site: freshlymeals.ae.
- Find your active subscription and select the cancellation option following the in-app prompts.
Steps to complete cancellation and refund processing
- Return the empty insulated meal bag(s) and ice packs to Freshly as instructed; cancellations and refunds for eligible plans are processed the week after Freshly receives returned items.
- If you are due a refund, provide full bank details via the app: full name, email, bank name, bank address, IBAN, and account number.
- Make plan changes (pause, renew, change, add address) at least 48 working hours (2 working days) before a scheduled delivery; otherwise your preselected meals will be dispatched.
What happens when you cancel
Access and deliveries
When you cancel, future scheduled deliveries stop after the cancellation is processed and any required returns are received.
If cancellation requests are made less than 48 working hours before delivery, that week's meals may still be delivered.
Account data and billing
Your account remains accessible for a short period for returning items and completing refund details.
Billing stops for future cycles, but any applicable cancellation fees or deposit forfeitures may be deducted before a refund is issued.
Will I get a refund?
Discounted plans
Discounted plans have a strict NO REFUND policy according to Freshly Meals UAE.
If you subscribed under a promotional or discounted plan, expect no refund on cancellation.
Full-price plans and deposit rules
For full-price (non-discounted) plans, cancellation incurs a 20% fee on the remaining number of days; refunds are processed after Freshly receives returned bags and ice packs.
A refundable deposit of AED 100 is charged per subscription for insulated bags. Failure to return the bag results in forfeiture of the deposit.
- Missing bags or ice packs may trigger an additional charge - site mentions AED 20 per missing item (one place) and AED 25 per missing item (another mention).
- Refunds are sent to the client’s bank account after Freshly processes the return; clients must provide full bank details via the app.
Freshly plans and pricing
Pricing summary
Below are the starting prices and package summaries published on Freshly Meals UAE's official site.
“Starting” indicates base pricing; customized or upgraded packages may cost more.
| Plan | Price (AED) | Period | Features |
|---|---|---|---|
| Weight Management / Balanced Living / PCOS Friendly / Diabetic Friendly | Starting AED 309.00 | Weekly (customized weekly plan) | Perfectly-portioned meals for weight management, balanced nutrition, PCOS or blood sugar control |
| Muscle Gain Plan | Starting AED 325.00 | Weekly (customized weekly plan) | High-protein meals optimized for strength and muscle building |
| Premium AM Plan - Weight Management (5 days) | AED 518.00 | 5-day package | 900 - 1000 cal/day, Non-Veg or Veg; morning-focused calorie control |
| Standard Full Day Plan (5 days) | AED 650.00 | 5-day package | 900 - 1200 cal/day, full-day meals (breakfast, lunch, dinner) |
| Premium Full Day Plan (5 days) | AED 672.00 | 5-day package | 1100 - 1400 cal/day, GF & DF options available |
Your consumer rights in United Arab Emirates
Freshly policy vs statutory rights
Freshly Meals UAE explicitly states no refunds on discounted plans and a cancellation fee for full-price plans; these terms are part of their stated policy.
There is no indication on Freshly’s site of a statutory “cooling-off” 14-day right for their subscriptions.
What you can do locally
UAE consumer protection law may provide additional remedies; however, Freshly’s published policy takes precedence for its services unless local law mandates otherwise.
If you believe your statutory consumer rights are affected, consult UAE consumer protection authorities for clarification and dispute resolution.
Customer experiences
Positive feedback in UAE
UAE customers praise Freshly for convenience and health benefits.
Examples include a Dubai user noting the meals are "yummy delicious" and a client in Abu Dhabi reporting improved fasting glucose from 140 to 95 mg/dL in 12 weeks.
Other/common issues reported
No negative UAE-specific reviews were found in the provided data; however, general Freshly reviews elsewhere cite occasional issues.
Commonly reported problems outside UAE include wrong items delivered, customer service delays, expiry date concerns, and packaging quality - monitor your deliveries carefully.
Documentation checklist
Before you cancel
- Account login credentials (email and password) for the Freshly app or website.
- Subscription details: plan name, start date, and any promotional codes used.
For refunds and returns
- Return the empty insulated bag(s) and ice packs as instructed by Freshly.
- Prepare bank details for refund: full name, email, bank name, bank address, IBAN, and account number (submit via the app).
- Keep proof of return or tracking details if available.
Common mistakes
Timing and delivery windows
Waiting until less than 48 working hours before a delivery to request cancellation or changes often results in unwanted dispatches.
Always request pauses or cancellations at least 2 working days before the scheduled delivery.
Missing documentation and returns
Not returning insulated bags or forgetting to submit full bank details delays refunds and may cause forfeiture of deposit.
Also verify whether your plan was discounted - expect no refund for promotional plans and plan accordingly.
Comparative recap
Quick comparison of key items
| Item | Discounted Plans | Full-price Plans |
|---|---|---|
| Refund policy | No refund | Refund after return, minus 20% cancellation fee on remaining days |
| Bag deposit | AED 100 refundable deposit charged per subscription | AED 100 refundable deposit charged per subscription |
| Missing bag/ice pack charge | Forfeiture of deposit; additional charge AED 20 (or AED 25 per site mention) | Forfeiture of deposit; additional charge AED 20 (or AED 25 per site mention) |
| How to cancel | Via app; returns required; no refund even after return | Via app; returns required; refund processed after return and bank details provided |
After cancelling
What to expect next
Cancellations for eligible plans are processed the week after Freshly receives returned bags and ice packs.
Refunds (where applicable) are issued to the bank account details you provided via the app.
Helpful links and contacts
Official Freshly UAE site and account management: freshlymeals.ae.
If you need further clarification, contact Freshly through the app or the contact channels listed on their official site.
Address
Registered office
Freshly Eats Hospitality Services LLC
Dubai, Dubai, United Arab Emirates, 296360
Location details
Use the official Freshly UAE website for up-to-date contact forms and customer support options: freshlymeals.ae.
For consumer-rights queries, consult UAE consumer protection authorities if you believe local law applies beyond the provider's stated policy.
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Written by Shamma Al Mulla
Former postal advisor · 3 years experience
Former postal-services advisor and e-signature specialist, I have been writing for Postclic for 3 years to demystify legally binding mail for everyday users.