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Keywords Everywhere is a browser extension and credit-based keyword research tool that surfaces search volume, cost-per-click (CPC), competition and 12-month trend data across multiple platforms while you browse. It uses a credit model where one credit equals one keyword data retrieval; credits expire after one year. The product is sold in tiered annual plans that bundle credits and user seats, and the provider uses an external payments merchant to process orders. Credits, expiry and annual billing are central to how value is delivered and how cancellations and refunds are usually assessed.
From a financial perspective, the service suits users who want on-demand keyword metrics without a heavy monthly commitment; the credit model rewards buying in bulk but requires planning to avoid wasted credits due to expiry.
The vendor lists annual plans with fixed credit allocations and feature differences. Below is a compact conversion into AUD using a recent USD-AUD rate for approximation. Convert rates change over time; numbers below are marked approx.
| Plan | USD list price (site) | Credits / year | Approx A$ (converted) |
|---|---|---|---|
| Bronze | $84 billed annually | 100,000 | Approx A$125.50 |
| Silver | $168 billed annually | 400,000 | Approx A$251.00 |
| Gold | $480 billed annually | 2,000,000 | Approx A$717.00 |
| Platinum | $1,440 billed annually | 8,000,000 | Approx A$2,151.00 |
Notice period and billing cycle: plans are shown as annual and billed once per year. The account model revolves around credit balances that remain usable until their individual expiry (one year from purchase). Because billing is annual, cancellations primarily affect whether a renewal charge is applied at the next annual cycle.
Proration and upgrades: when you upgrade, the vendor treats the action as a cancellation of the old plan and purchase of a new plan; old credits are retained and continue to be usable until their original expiry dates. That retention affects the practical refund/proration outcome.
Refund windows and policy tension: the public terms document and the FAQ show different short windows and conditional language for refunds. The terms state a 48-hour refund request window but reserve the right to decline if many credits were used. The FAQ references a brief post-renewal window for a full refund in some cases. From a financial perspective, this means refund outcomes will depend on timing, credit usage and the provider’s discretion; act promptly if you intend to seek a refund.
Credit expiry and value recapture: credits expire one year from purchase. If you cancel after buying an annual allocation, unused credits generally remain on the account until expiry but are not automatically converted into cash unless a refund is issued under the vendor’s refund criteria. Plan value therefore equals: credits purchased minus credits used, adjusted for expiry risk.
Public reviews are mixed but lean positive on support responsiveness for many who post feedback on review sites; some users praise quick support interactions, while other threads on forums describe confusion about renewal visibility and credit accounting. Review snapshots show praise such as "exceptional support" from named agents alongside forum threads that flag unclear renewal mechanics. These accounts suggest that outcomes vary by case and timing.
Common themes in user reports include: unclear renewal notices, confusion over credit consumption patterns, and differing refund outcomes depending on how many credits were used. Several independent write-ups and help guides emphasise the need to track credit balances and renewal dates to avoid unexpected charges. From a budget optimisation viewpoint, the recurring takeaway is to forecast credit usage against the 12-month expiry to decide whether an annual plan delivers net value.
Cost-benefit check: quantify how many credits you used in the last 12 months and project usage for the next 12 months. Compare the effective cost per 1,000 credits under your plan (A$ equivalent in the table above) versus buying smaller credit packages or switching to alternative tools. This is the core optimisation decision: retain for occasional needs or reallocate budget to competitors with different billing models.
Timing sensitivity: because the provider has short, defined refund windows and credits expire after one year, the timing of a cancellation request materially affects recoverable value. If you upgraded recently, note that the vendor’s mechanics may treat that as a separate purchase while retaining old credits.
Refund eligibility will be assessed against credit usage and the short windows described in the vendor materials; one public policy reference allows a narrow refund window but reserves rights to deny refunds if credits were consumed. These are commercially common protections against post-purchase abuse.
If a refund cannot be obtained, card issuer dispute mechanisms or payment service protections may be an option; card providers sometimes reverse charges where services were not delivered or where provider remedies fail. Keep in mind the issuer’s time limits and provide the documentation checklist items when disputing.
Consumer guarantee context: consumer protection law treats digital services as subject to consumer guarantees where the product is not fit for purpose or fails to perform as described. That law can support claims for remedies where there is a major failure, but not every dissatisfaction will meet that threshold. Apply these principles when assessing whether to escalate.
Below is a compact feature/value comparison to help weigh whether to keep the subscription or reallocate budget. Prices for other tools vary widely; this table focuses on structural differences rather than exact price points.
| Tool type | Model | Strengths | When to pick |
|---|---|---|---|
| Keywords Everywhere | Credit-based, annual plans | Low cost per lookup at scale, browser-integrated, pay-as-you-use credits | Good for lightweight to medium volume users who want inline metrics. |
| Large-suite tools (Ahrefs/SEMrush) | Subscription monthly/annual | Comprehensive datasets, site audits, tracking | Pick for enterprise SEO and deep competitive research |
| Free tools (Google Keyword Planner) | Free with account | No direct cost, good for planning | Pick if budget constrained and basic volume ranges suffice |
Immediately export or save any reports, saved keyword lists, or project data you need; after cancellation you may lose access to premium metrics even if free features persist. From a budgeting view, redeploy the annual fee into alternative tools or into a credit buffer to cover future ad hoc research.
Review your accounting records: reclassify the subscription expense for the current financial year and forecast forward for the next 12 months so you can reallocate the saved amount. Consider smaller credit purchases based on seasonal demand instead of a full annual plan if your usage is sporadic.
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Written by Ruby Scott
Digital-law graduate · 3 years experience
Graduate in digital law and passionate about secure written communication, I have been writing guides on certified mail and electronic registered delivery for 3 years.