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Cancellation service #1 in Canada
Strive is a fitness and wellness service that offers a free basic experience plus optional premium subscriptions for individuals and groups. Premium features typically include leaderboards, competitions and integrations with health platforms to enhance tracking and social challenges.
When you cancel, access to premium features generally ends either immediately or at the end of your paid billing period; the exact behavior depends on how the subscription was purchased. Cancelling usually prevents future automatic renewals but does not necessarily delete your account or historical data. Strive may retain account data unless you request deletion; if you want your data erased, contact support and ask for account removal or data export.
Refunds depend on who processed the payment and the timing. Purchases made through the Apple App Store or Google Play are subject to those platform refund policies and must be requested through them. If you paid Strive directly, refunds follow the company's own policy and any applicable statutory consumer rights. Exceptions such as double billing, billing errors or unauthorized charges may be eligible for refunds or corrections; document the issue and contact the payment processor, your bank, or Strive support promptly to pursue a refund.
| Plan | Price | Period | Features |
|---|---|---|---|
| Individual Monthly Premium | C$4.99 | Monthly | Premium access for individual user (full leaderboards, competitions, integration with Health app) |
| Individual Yearly Premium | C$29.99 | Annual | Annual premium access for individual user |
| Group Monthly Premium - 10 Users | C$39.99 | Monthly | Premium access for up to 10 users |
| Group Monthly Premium - 25 Users | C$79.99 | Monthly | Premium access for up to 25 users |
| Group Monthly Premium - 100 Users | C$199.99 | Monthly | Premium access for up to 100 users |
| Group Monthly Premium - 250 Users | C$399.99 | Monthly | Premium access for up to 250 users |
In Canada you retain standard consumer protections: the right to accurate pricing and transparent contract terms, and remedies for unfair practices. For digital subscriptions, provincial consumer protection statutes and federal privacy laws (such as PIPEDA for private-sector organizations) provide rights regarding billing transparency and personal data access or deletion. If you believe your rights were breached, you can contact your provincial consumer protection office, your payment card issuer to dispute charges, or the Office of the Privacy Commissioner of Canada for privacy-related concerns. Keep records and act promptly, as timelines can affect remedies.
Users commonly report that Strive's premium features - leaderboards, competitions and health app integrations - add value and motivation, particularly for teams. On the other hand, typical complaints relate to confusion over where to cancel (App Store vs. Strive account), delays in receiving cancellation confirmations or refunds, and occasional billing errors. Overall experiences vary with how the subscription was purchased and how quickly support responds.
Common errors include cancelling the app but not the store subscription (so billing continues), sending a verbal or informal cancellation without written confirmation, omitting order or account identifiers in cancellation requests, and waiting until the renewal date which can make refunds harder to obtain. For example, cancelling the app on your phone does not always cancel the App Store subscription - you must cancel through your App Store subscriptions page. Similarly, emailing support without keeping a sent record can leave you without proof if a dispute arises.
| Method | Refund | Difficulty |
|---|---|---|
| Apple App Store / Google Play | Platform refund policy applies; refunds must be requested through Apple/Google | Easy to moderate (depends on provider response) |
| In-app / Strive website cancellation | Refunds depend on Strive's policy; contact support for requests | Moderate (may require support interaction) |
| Registered mail to corporate address | No automatic refund; provides strong proof of cancellation date for disputes | Low to moderate (requires postal steps and record-keeping) |
After you cancel, confirm you received a cancellation confirmation and check the date your access ends. If you expected a refund or pro-rated credit and do not see it, follow up with the platform or Strive support and keep copies of all correspondence. If the issue remains unresolved, contact your card issuer to dispute the charge or file a complaint with your provincial consumer protection office. Helpful resources include platform support pages and federal/provincial consumer and privacy authorities.
Apple subscriptions: Apple subscription help. Google Play refunds: Google Play refund policies. Privacy Commissioner of Canada: Office of the Privacy Commissioner. Ontario consumer protection: Consumer Protection Ontario.
Strive Capital Corporation
Suite 1900 - 16 York Street
Toronto, ON M5J 0E6
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Written by Owen King
Digital-law graduate · 4 years experience
Graduate in digital law and passionate about secure written communication, I have been writing guides on certified mail and electronic registered delivery for 4 years.