Cancellation Now Broadband: Easy Method

What is Now Broadband

Now Broadband is a consumer broadband service brand associated with NOW (part of the Sky/Now group in the UK) offering fixed-line and mobile broadband options, including no-contract plans. It is primarily a UK-focused provider; some subscription purchases (apps or add-ons) may be made through platform stores such as the Apple App Store or Google Play.

How to cancel Now Broadband

• If you bought a subscription via the Apple App Store: cancellation and refund requests must be made through Apple's subscription management and refund processes; NOW does not control those cancellations.
• If you bought via Google Play: cancel or request a refund through Google Play's subscription tools and refund procedures; NOW cannot directly cancel these platform purchases.
• To cancel a NOW broadband contract directly with NOW: phone 0330 0412 473 (daily, 8 am - 8 pm), use the NOWBot live chat on NOW’s help pages, cancel online through your NOW account where available, or send a written cancellation by post giving 30 days’ notice. If you send by post, use recorded delivery (raccomandata A/R or similar) and quote your account number, name and address and a clear statement of wish to cancel.
• If you are on a no‑contract NOW broadband plan: you can cancel at any time without an early exit fee (a one‑off activation fee usually applies at sign-up for no‑contract plans).
• Be aware: if you are still within a minimum term, early termination fees may apply; check your contract before cancelling.

What happens when you cancel

When you cancel, your service will stop at the end of any notice period required by your contract (for postal cancellations NOW specifies 30 days’ notice). You may be liable for any outstanding charges, including early termination fees if you are still inside a minimum term. If you have equipment to return under the contract, follow NOW’s return instructions to avoid additional charges. In some cases access ceases immediately (platform‑managed subscriptions), while direct NOW cancellations follow the provider’s notice and billing rules.

Will I get a refund?

Refunds depend on how you purchased the service and the timing of your cancellation. NOW observes a 14‑day cooling‑off period for web and similar sales under UK consumer rules, which allows cancellation and a refund if exercised correctly from the start date. Purchases made through the Apple App Store or Google Play are subject to those platforms’ refund policies (Apple refunds are at Apple’s discretion; Google Play refunds are handled by Google and NOW has limited control). If NOW raises prices mid‑contract, customers generally have a 30‑day right to cancel without penalty. If NOW cannot deliver contracted minimum broadband speeds and cannot fix the issue, you may be able to cancel without penalty under broadband speed protections NOW has signed up to.

Now Broadband plans and pricing

Your consumer rights in Canada

NOW is a UK provider and many of the statutory protections referenced by NOW (for example a 14‑day UK cooling‑off period or Ofcom broadband speed code) are UK‑based. In Canada there is no single federal cooling‑off rule that universally applies to all internet contracts; consumer protections vary by province and by how the service was sold. If you bought through Apple or Google, their platform refund and subscription rules apply worldwide. If you paid by credit card you can also discuss a refund or chargeback with your card issuer. For disputes you cannot resolve directly with the provider or platform, contact your provincial or territorial consumer protection office and consider filing a complaint with the appropriate regulator; for telecom‑specific issues, check guidance from the federal and provincial consumer bodies. Keep records of all communications and receipts to support any complaint or payment dispute.

Customer experiences

Independent expert reviews have praised aspects of Now Broadband for value - ExpertReviews named NOW Broadband 'Best Value' in 2023 and some review sites have given good marks for setup and customer service in controlled tests. However, public user reviews are mixed to negative: Trustpilot shows a very low average rating with many users reporting unreliable connections, billing issues, and difficulty cancelling or obtaining refunds. Online forums and social media recount outages, slow or unresponsive support, and occasional billing after attempted cancellation. These mixed reports mean outcomes can vary by user, location and how the subscription was purchased.

Documentation checklist

• Account number and full account holder name and address
• Copy of your contract or plan confirmation and start date
• Proof of purchase (receipt, confirmation email, App Store/Google Play order if applicable)
• Records of outages, speed tests or troubleshooting attempts (dates/times/screenshots)
• Copies/screenshots of any chat transcripts or emails with NOW support
• Proof of posted cancellation (tracked/recorded delivery receipt) if you send a letter

Common mistakes

Common mistakes include cancelling through the wrong channel (for example requesting cancellation from NOW when the subscription was bought and managed through the App Store or Google Play), not checking whether you are still in a minimum term and so incurring early exit fees, and failing to send written notice or keep proof of cancellation. Other frequent pitfalls are not documenting faults or refund requests (which weakens any dispute) and not returning required equipment if the contract demands it, which can lead to additional charges.

Comparative recap

After cancelling

After you cancel, keep all confirmation emails, cancellation reference numbers and postal tracking receipts. If you do not receive a confirmation, follow up immediately and escalate to your payment provider if charges continue. Useful links: NOW help and contact pages for account cancellation and returns (NOW Help), Apple subscription and refund guidance (Apple Support), Google Play refunds and subscriptions (Google Play Support), and general Canadian consumer protection information (your provincial consumer protection office or the federal consumer pages at Canada.ca - Consumer protection).

Address

Send written cancellations (recommended by recorded delivery) to:

NOW Customer Care, Sky Central (2.5), Grant Way, Isleworth, TW7 5QD, United Kingdom