What is Zoe
Zoe is a consumer health and nutrition service offering personalized guidance, test kits and membership-based app features. It provides science-based nutrition and gut-health insights alongside a subscription model for additional coaching and app functionality.
How to cancel Zoe
- Web (zoe.com): Sign in at zoe.com/account, click Manage on your subscription, choose "Cancel my plan" and confirm the cancellation.
- Zoe App (iOS / Android): Cancel via your device subscription settings (App Store or Google Play). For App Store subscriptions, cancel at least the day before renewal; your access will continue until the end of the paid term.
What happens when you cancel
When you cancel a Zoe subscription the service will stop auto-renewing at the end of the current billing period. For app-store subscriptions, you retain access through the end of the paid term even after you cancel. For web purchases, cancellation may prevent future shipments or renewals if the order or subscription has not already been prepared. Account data and any stored results or history remain subject to Zoe’s privacy and data-retention policies - check Zoe’s privacy policy or Terms of Use for specifics on how long data is retained and how to request deletion.
Will I get a refund?
Refunds are limited. Web purchases (test kits and memberships) are generally final once an order has been prepared (typically within 24 - 48 hours); you can cancel only if preparation has not yet begun. Refunds are normally only considered for defective or damaged orders - quality or damage issues should be directed to Zoe support. App-store subscriptions (e.g., ZOE Plus via App Store) typically do not receive refunds from Zoe; you must cancel before renewal and you will retain access until the term ends. Zoe’s Terms of Use state that paid memberships auto-renew and that there are no prorated refunds for remaining time after cancellation.
Zoe plans and pricing
| Plan | Price | Period | Features |
| Zoe: Lesbian Dating & Chat App - Premium Membership | US$8.49 - US$35.99 | Monthly / Annual | Private Mode, Who Likes Me, My History, Power Messages, Rewind, Location Change, Stickers |
| Zoe - AI Life Coach | US$39.99 (Monthly), US$399.99 (Yearly) | Monthly / Annual | AI accountability partner, goal tracking, calendar integration, habits, routines |
| Zoe - AI Relationship Coach | US$9.99 (Monthly), US$59.99 (Yearly) | Monthly / Annual | AI relationship coaching, multiple profiles, encrypted chats |
Your consumer rights in Canada
Zoe’s publicly stated policies do not specify a Canada-specific 14‑day cooling-off or statutory cancellation right. Their FAQ indicates sales are final once an order is prepared and that refunds are only considered for defective or damaged goods. If you believe your consumer rights under provincial or federal law have been breached, you can raise the issue with Zoe support and, if needed, contact your provincial consumer protection office for guidance on remedies or dispute resolution.
Customer experiences
Review summaries show a mix of positive and negative experiences. Many customers praise the science-based, personalized recommendations and report improvements in gut health, and some note prompt, helpful support including AI-assisted responses plus human follow-up. Criticisms include frustration with app redesigns and lost features, concerns about value for money, difficulties or confusion around cancellations and the lack of a pause option, and the perception of impersonal or scripted customer service in some cases.
Documentation checklist
- Account email and password (or proof of account), order number (if cancelling a kit), screenshot of subscription status or renewal date, copy or photo of damaged/defective items if requesting a refund, and the device/platform used for the subscription (Web, iOS App Store, Google Play).
Common mistakes
Users commonly assume uninstalling the app cancels the subscription - this does not stop App Store or Google Play billing; you must cancel via your device subscription settings. Another frequent issue is waiting until an order has been prepared (often within 24 - 48 hours), after which refunds or cancellations are generally not possible. Expecting a prorated refund after cancelling an auto-renewing membership is also a common misconception - Zoe’s Terms of Use state no prorated refunds. Finally, contacting the wrong support channel or not providing order details/damage evidence can slow any refund or replacement process.
Comparative recap
| Method | Refund | Difficulty |
| Web (zoe.com / account) | Refund only if order not yet prepared; otherwise sales are final except for defective/damaged items | Low - Moderate (depends on order preparation status) |
| Zoe App (iOS / Android - manage via device subscription settings) | No refunds from Zoe for renewals; cancel before renewal - access continues until end of term; refunds handled per App Store/Google Play policies | Moderate (requires using device subscription settings and awareness of store refund policies) |
After cancelling
After you cancel, double-check that auto-renew is turned off in your Zoe account or your device subscription settings and save any receipts or confirmation emails. For web orders or test kits that appear prepared quickly, contact Zoe support right away if you need to request a cancellation or report damage. Helpful pages: Zoe account management at zoe.com/account, the FAQ on cancellations and refunds at Zoe FAQ - Cancellations & Refunds, the Terms of Use at Zoe Terms of Use, and Zoe support at Zoe Support. If you need further help with Canadian consumer protection, consult your provincial consumer protection office.
Address
Zoe Canada Inc., Registered Office Address, 20 Teesdale Place, Toronto ON M1L 1L1, CANADA