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Cancellation service #1 in India
Pure is a subscription-based app that offers membership access and purchasable virtual items. Subscriptions auto-renew unless cancelled through the original payment source.
The service is operated by Online Classifieds AG. Pure manages subscriptions and virtual goods across iOS, Android (Google Play) and the web; billing is handled by the platform where you purchased the subscription.
After cancelling, your subscription typically remains active until the end of the paid billing period. You will retain access to membership features for the remainder of that period.
Cancelling a subscription does not automatically delete your Pure account or personal data. If you want the account removed, follow the account deletion process in the app or web settings, but note this is separate from subscription cancellation.
Web-purchased subscriptions and virtual goods are generally final and non-refundable. Refunds are not usually provided for used subscriptions or unused portions unless required by law.
| Plan | Price (INR) | Period | Features |
|---|---|---|---|
| Pure Membership, Weekly | ₹499 | Weekly | Access to go online and interact via chats during the subscription period |
| Pure Membership, Monthly | ₹999 | Monthly | Access to go online and interact via chats during the subscription period |
| Pure Membership, Annual | ₹2,149 | Annual | Access to go online and interact via chats during the subscription period |
| Pure Hookups Membership | ₹249 | Unspecified | Special membership tier (pure hookups) |
| Compliment | ₹199 | Per item | Single compliment item |
| Compliment bundle (5 items) | ₹799 | Bundle | Bundle of 5 compliments |
| Compliment bundle (15 items) | ₹1,999 | Bundle | Bundle of 15 compliments |
| Compliment bundle (30 items) | ₹3,899 | Bundle | Bundle of 30 compliments |
| King of the Hill | ₹299 | Unspecified | Pins your ad at top of feed |
| King of the Hill (5 items) | ₹999 | Bundle | Bundle of 5 'King of the Hill' uses |
Prices are drawn from App Store listings and may change with promotions or store pricing adjustments. Always confirm the final price at purchase.
If you purchased via Apple or Google Play, billing and refunds are governed by those platforms' rules in addition to Pure's policies.
If you have a billing dispute in India, retain proof of payment and transaction references. Contact your bank or card issuer to request reversal or chargeback for unauthorised or recurring charges where applicable.
If initial attempts fail, you can escalate via payment provider grievance channels or file a consumer complaint in India under the Consumer Protection framework. Keep all documentation and timelines to support your claim.
Some stores (for example Indus Appstore) show recent 5‑star ratings with brief positive comments such as "nice" or "very nice app." These reflect isolated satisfied users: Indus Appstore reviews.
Review sites show recurring complaints about billing, customer service, sudden bans and dissatisfaction with service value. Trustpilot lists a low overall score and negative reviews: Trustpilot - Pure.
Removing the app from your device does not stop auto-renewal. The subscription must be cancelled at the purchase source (App Store, Google Play or web).
Not cancelling at least 24 hours before renewal can result in an unwanted charge. Also, expecting an automatic refund after cancelling is a common misunderstanding - refunds follow the policy and exceptions.
| Method | Where to cancel | Timing | Refund likelihood |
|---|---|---|---|
| iOS (App Store) | Apple ID Subscriptions (on-device) | Cancel ≥24 hours before billing | Refunds handled by Apple; Pure's web refund rules do not apply directly |
| Android (Google Play) | Google Play → Subscriptions | Cancel ≥24 hours before expiration | Refunds handled by Google; Pure web rules may not apply |
| Web | Pure web app → Settings → Subscription | Cancel before renewal, timing per billing cycle | Generally non-refundable; exceptions for EU/EEA/UK and certain US states per policy |
Refer to Pure's official refund and terms pages for full details: Refund policy and Terms.
Online Classifieds AG, Baarerstrasse 8, 6300 Zug, Switzerland.
For policy details and official support resources consult Pure's help pages: FAQ and Refund policy.
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Written by Aditya Mehta
Postclic editor · 8 years experience
Editor at Postclic for 8 years, I turn complex registered electronic mail procedures into clear, actionable English.