What is Now Broadband
Overview
Now Broadband is a UK-based subscription internet service from NOW (associated with NOW TV and Sky) offering flexible broadband plans, including no-contract options. It provides standard setup and customer-support channels for customers in the UK.
Who this guide is for
This guide is written in English for users in India who need clear steps and expectations for cancelling Now Broadband services or for anyone seeking practical information about cancellation, refunds and escalation paths.
How to cancel Now Broadband
Primary cancellation channels
- Phone: call 0330 0412 473 (daily 8am - 8pm) and state your cancellation request clearly.
- Live chat: use the NOWBot / live chat on NOW support to request cancellation and ask for confirmation.
- Post: send a recorded-delivery letter to NOW Customer Care with 30 days’ notice (include account details).
Step-by-step cancellation checklist
- Prepare account number, full name, registered address and contact details before contacting support.
- State a clear cancellation instruction, preferred final billing date and request a written confirmation.
- If using post, send recorded delivery and keep proof; allow 30 days’ notice as per provider terms.
- If purchased via Apple App Store or Google Play, cancel the subscription through Apple/Google (NOW cannot cancel these directly).
What happens when you cancel
Service access and end date
On successful cancellation, service typically continues until the end of the notice period (commonly 30 days for NOW). Confirm your final active date with customer support.
Billing and data
Automatic renewals stop after cancellation takes effect. Retain records of usage, final bill and confirmation email in case you need to dispute charges later.
Will I get a refund?
Cooling-off period
Under consumer rules referenced for NOW, there is commonly a 14-day cooling-off period for online sales; cancelling within this period can provide a full refund (subject to deductions for any used service).
Exceptions and special cases
- Platform purchases via Apple App Store or Google Play are subject to those platforms’ refund policies; NOW cannot process those refunds directly.
- If you are still within a minimum term, early termination fees may apply unless you are cancelling under a protected reason (see next items).
- If NOW increases your contract price mid-contract, you typically have a 30-day right to cancel without penalty.
- If contracted speeds are not delivered and cannot be fixed, customers may be able to cancel without penalty under broadband speed-code protections.
Now Broadband plans and pricing
Pricing availability
Verified public pricing data is not available in the sources used for this guide. For accurate, current prices contact NOW directly or check your account for plan details.
Contact for plan details
If you need a final bill or plan-specific charges, contact NOW support by phone or live chat and request a breakdown in writing.
| Plan | Price | Period |
| Standard / No-contract options | Contact for pricing | Contact for pricing |
| Minimum-term plans | Contact for pricing | Contact for pricing |
Your consumer rights in India
General rights to consider
If you are an Indian resident dealing with an overseas supplier, you retain basic consumer protections at home when paying with Indian bank cards or payment services. Keep transaction records and communication logs for any dispute.
Practical escalation options from India
- Contact your bank/payment provider in India to query or dispute recurring charges if cancellation attempts fail.
- Use written correspondence (email and recorded-post) to NOW and keep proof; this helps when escalating to payment providers or consumer bodies in India.
Customer experiences
Positive feedback
Some expert reviews have praised NOW Broadband for value and setup in controlled tests, noting good initial customer service in certain assessments.
Negative feedback
- Many user reviews report long outages, delays obtaining refunds and difficulty cancelling, with examples of recurring billing after cancellation attempts.
- Independent complaint data cited NOW among higher complaint rates compared with other providers in the same market period.
Sources summarising reviews include customer-review listings and news coverage; check provider terms and independent review listings for context.
Documentation checklist
Essential documents to have ready
- Account number and customer reference
- Full name, billing and service address
- Proof of identity (if required)
- Final bill or recent invoice
Proof and follow-up records
- Call reference numbers and agent name (note them during calls)
- Copies of chat transcripts, emails and recorded-delivery receipts
- Screenshots of account cancellation screens or confirmation messages
Common mistakes
Not getting written confirmation
Many customers assume a phone cancellation is sufficient without obtaining a written confirmation. Always request an email or reference number and save it.
Using the wrong cancellation route
If the subscription was purchased via Apple App Store or Google Play, attempting to cancel directly with NOW can fail. Cancel via the platform used for purchase to ensure the subscription is stopped.
Comparative recap
Quick comparison of key points
| Feature | Now Broadband | Typical ISP (for comparison) |
| Contract flexibility | No-contract plans available; minimum-term plans also offered | Varies - many offer both no-contract and fixed-term options |
| Cancellation notice | Usually 30 days' notice for direct cancellations | Typically 30 days for many ISPs |
| Platform purchases | Apple/Google purchases managed by those platforms | Same - platform purchases handled by platform |
| Complaint record | Higher complaint levels reported in some independent listings | Varies by provider and period |
After cancelling
What to monitor
- Watch your bank/card statements for any unexpected recurring charges after cancellation.
- If you do not receive written confirmation within a few days, follow up and keep records.
Helpful links
Address
Postal address for cancellations
NOW Customer Care, Sky Central (2.5), Grant Way, Isleworth, TW7 5QD, United Kingdom.
Final note
When cancelling from India, use written channels where possible, keep clear records and involve payment providers if charges continue after you have followed the provider’s cancellation process.