Cancellation Brevo: Step-by-Step Guide

What is Brevo

Overview

Brevo is a subscription-based SaaS platform for email marketing, SMS and WhatsApp campaigns, transactional emails, and marketing automation. It targets small and medium businesses with tools like templates, a drag-and-drop editor, APIs, and analytics.

Core purpose

Brevo bundles marketing and transactional communications into one service so teams can build campaigns, send messages, and track performance from a single interface. Plans range from a Free tier to paid tiers with additional features and support.

How to cancel Brevo

Where to cancel

Cancellation is performed from your Brevo account via the "My plan" page in the account settings. Only the account owner or users with billing permissions can cancel or pause subscriptions.

Step-by-step cancellation

• Log in to your Brevo account.
• Open Account Settings and go to "My plan".
• Select the option to cancel your paid subscription; confirm the cancellation when prompted.
• Choose to pause a monthly Starter/Standard/Professional plan instead, if you prefer (pause up to 3 months).
• After cancellation, verify your plan status and keep any confirmation emails or screenshots for records.

Permissions and special notes

• Only account owners or users with billing permissions can cancel or pause subscriptions.
• Dedicated IP addresses are not affected by plan cancellation and require a separate support request.
• To avoid automatic account deletion you must log in at least once every four months if you downgrade to the Free plan.

What happens when you cancel

Billing and plan status

When you cancel a paid subscription, your account remains on the paid plan until the end of the current billing period. At the period end, the account automatically downgrades to the Free plan.

Access and credits

You retain access to remaining credits and paid features until the billing period expires. After downgrade, Free plan limits apply (e.g., daily sending caps and feature restrictions).

Data, IPs, and login requirements

• Account data and settings remain accessible but may be limited under the Free plan.
• Dedicated IPs are not cancelled automatically; they must be handled separately via Brevo support.
• If you downgrade to Free, log in at least once every four months to avoid automatic account deletion.

Will I get a refund?

General refund policy

Brevo does not provide general refunds for used or unused credits. There is no automatic refund right or statutory 14-day cooling-off period for Indian consumers for international digital services.

Exceptions and dispute options

• Refunds may be offered only in limited circumstances such as a Brevo technical error or when a user was not qualified to send from Brevo's shared IP pools.
• Unused months caused by suspension, compromise, or forgetting to cancel are not refundable.
• If you believe charges are improper, consider dispute options with your payment provider (chargeback) or pursue remedies through Indian consumer protection forums.

Brevo plans and pricing

Overview of available plans

The following pricing information reflects localized INR figures reported by Indian tech review sources. Official INR pricing on Brevo’s site may not be available and prices can change.

Plan table

Pricing notes

These figures were compiled from third-party Indian sources and may include localized conversions or add-on costs. Check in-account billing pages for the definitive charges on your account.

Your consumer rights in India

Cooling-off and refunds

There is no statutory 14-day cooling-off right for international digital services like Brevo under Indian law. Brevo's terms do not promise any automatic refund right for Indian consumers.

Dispute and enforcement options

• If you face improper charges or service failures, you can raise disputes with your payment provider (chargeback) where applicable.
• Consumers may also approach Indian consumer protection forums or grievance redressal mechanisms for unresolved complaints.
• Keep documentation (invoices, emails, screenshots) to support any claim or dispute.

Customer experiences

Positive feedback

• Users frequently praise Brevo's user-friendly interface and easy template creation without coding.
• Many note strong integrations, useful analytics, and helpful support - sometimes even on the Free plan - and good value for small businesses.

Negative feedback

• Common complaints include account suspensions for issues like low engagement or bounce rates, and perceived lack of clarity from support.
• Technical issues reported include broken image links, SMTP reliability, a buggy template editor, and fragmented documentation in some cases.

Documentation checklist

Before you cancel

• Account owner credentials or confirmation that you have billing permissions.
• Recent invoices and payment receipts for the subscription period.
• Screenshots of the "My plan" page and cancellation confirmation screens.

If you need to dispute charges

• Emails with Brevo support and timestamps of any communications.
• Logs showing service failure or technical errors, and evidence of attempted resolution.
• Payment provider transaction IDs to help with chargebacks if required.

Common mistakes

Assuming automatic refunds

Many users assume cancelling leads to a refund for unused months or credits. Brevo's policy does not provide general refunds, so this expectation can lead to surprises.

Failing to check permissions or IPs

Attempting cancellation without being the account owner or lacking billing permissions will block the process. Also, users often assume dedicated IPs are cancelled automatically but they require separate support requests.

Comparative recap

At-a-glance comparison

Key takeaway

Brevo’s cancellation process is straightforward in-account, but its refund policy is restrictive. Review billing permissions and dedicated IP arrangements before cancelling.

After cancelling

Immediate steps

• Save confirmation emails and screenshots of your final billing and plan status.
• Export contact lists, templates, and any important reports you may need later.

Follow-up actions

• If you have a dedicated IP or contractual questions, open a support ticket and keep reference numbers.
• For disputed charges, assemble documentation and contact your payment provider or consumer forum as appropriate.
• If you remain on the Free plan, remember to log in at least once every four months to avoid automatic account deletion.

Address

Registered address in India

L 12 C 001 A 1, Sector 16B, Gautam Buddha Nagar, Noida, 201301, India

Notes on addresses

This Noida address is the legal registered address in India. Brevo's Bengaluru office may serve as a headquarters reference, but the Noida address is the primary legal contact for formal notices in India.