What is Lemlist
Overview
Lemlist is a SaaS platform for personalised outreach, focused on email campaigns with images, videos and automation for follow-ups. It helps users create multi-channel sequences and scale personalised messaging.
Who uses it
Users include sales teams, agencies and SMBs running cold outreach or nurture campaigns. Features emphasise personalization at scale and campaign automation.
How to cancel Lemlist
Cancel via the web dashboard
- Sign in to your Lemlist account on the web.
- Go to Settings → Plans & Billing (or visit the billing section in your account).
- Choose the option to cancel subscription to stop automatic renewal at the end of the billing cycle.
- Follow on-screen prompts to confirm cancellation.
- For step-by-step guidance see the official help article: Cancel your Lemlist account.
App Stores and mobile marketplaces
Lemlist documentation only describes cancellation via the web interface; there is no official guidance showing subscriptions managed through the Apple App Store or Google Play.
If you purchased via a mobile store and believe a subscription was charged there, check your App Store / Google Play purchase history with Apple/Google directly.
What happens when you cancel
Access and billing
When you cancel, automatic renewal is stopped so no further charges are made after the current paid period ends.
You retain access to paid features until the end of the paid billing cycle you already paid for.
Data and reactivation
After the paid period ends the account moves to a freemium plan but campaigns, leads, templates and logs are retained.
You can reactivate paid features later by upgrading again; your data remains available for that upgrade.
Will I get a refund?
Standard refund policy
Lemlist’s stated policy is that refunds are not given for unused time when you cancel a paid plan; pro-rated refunds are not generally provided.
Auto-renewal charges are typically non-refundable unless support approves an exception.
Add-ons, trials and exceptions
- Add-ons such as purchased domains or extra email credits are generally non-refundable.
- There is a 14-day free trial with no credit card required and no automatic billing; because you are not charged before the trial ends, refund rules do not apply to the trial period. See the trial details: Lemlist 14-day free trial.
- If you believe an exceptional refund is warranted (billing error or similar), contact Lemlist support to request review; exceptions are made at support’s discretion.
Lemlist plans and pricing
Pricing summary
Official pricing details are not included in the verified help pages referenced here.
For exact plan costs and billing intervals check your account billing area or contact Lemlist sales.
Trial availability
A 14-day free trial is available without a credit card. Use the trial to evaluate features before subscribing.
| Plan | Price | Notes |
| 14-day Free Trial | Free | No credit card required |
| Paid Plans | Contact for pricing | Pricing varies by features, seats and add-ons; check your account or Lemlist sales |
Your consumer rights in South Africa
Cooling-off and applicability
South Africa’s Consumer Protection Act provides a 7-day cooling-off period for certain online purchases, but B2B or professional software subscriptions may not qualify.
If you subscribed using a business account or for professional use, the CPA cooling-off right might not apply.
Misleading claims and dispute options
- If you suspect deceptive or misleading conduct (for example promised local leads not delivered), the CPA prohibits such conduct and you may have grounds to complain.
- South African consumers can lodge complaints with the National Consumer Commission or use alternative dispute resolution bodies if they feel misled or unfairly treated.
Customer experiences
Positive feedback
Global review sites report many positive experiences: users praise fast customer support, an intuitive interface and strong personalization features.
See aggregated positive feedback on Trustpilot and G2: Trustpilot, G2.
Negative feedback
Some users report billing disputes, unexpected charges or dissatisfaction with lead quality in certain cases.
Examples and critiques are visible on Capterra and specialist reviews: Capterra, SmartReach review.
Documentation checklist
Before you cancel
- Export any campaign data, leads and templates you may need later.
- Take screenshots of billing records and the cancellation confirmation for your records.
When contacting support
- Have account email, subscription ID and last payment details ready.
- Provide clear dates and screenshots if disputing a charge or asking for an exception.
Common mistakes
Assuming automatic refunds
A common mistake is expecting a pro-rated refund after cancellation. Lemlist’s standard policy does not provide refunds for unused time.
Requesting a refund without documented support for an error or charge dispute often leads to denial.
Not exporting data before downgrade
Some users assume data will always be preserved in the same form; while Lemlist retains data, feature access may change on the freemium plan.
Export important lists and templates before the paid period ends to avoid workflow interruptions.
Comparative recap
How Lemlist compares
The table below summarises cancellation, refund and support characteristics versus typical expectations for outreach platforms.
Quick interpretation
Use this as a starting point for evaluating whether Lemlist’s policies and experience reports meet your organisational needs.
| Criteria | Lemlist | Typical competitor |
| Cancellation method | Web dashboard cancellation; stop auto-renewal | Web or vendor-managed cancellation |
| Refund policy | Generally no refunds for unused time; exceptions by support | Varies; some offer prorated refunds |
| Data retention | Campaigns and leads retained; account moves to freemium | Often retained for a period, varies by provider |
| Support & reviews | Many positive reports for support and UX; some billing/lead-quality complaints | Mixed; depends on vendor and plan level |
After cancelling
Next steps
- Confirm cancellation email or on-screen confirmation and save it.
- Export any needed data and note when paid access ends to avoid sudden loss of features.
Useful links
Address
Registered office
128 rue La Boétie, 75008 Paris, France.
Support contact
For billing or refund questions, contact Lemlist support through your account dashboard or the help pages linked above.