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Cancellation service #1 in South Africa
Murf is a subscription-based AI text-to-speech platform that converts written content into natural-sounding audio for presentations, videos, e-learning and more.
The service is used via Murf's web interface and via mobile in-app purchases and offers voice control, pronunciation editing and multiple export options.
Users include content creators, instructional designers, marketers and small teams seeking fast voiceover production without recording sessions.
Murf offers both web subscriptions (billed by Murf) and in-app purchases (billed through App Store / Google Play depending on your device).
Cancellations made through Murf’s web interface take effect at the end of the current billing period.
You retain access to paid features until that period ends; there is no immediate feature cut-off on cancellation via the web.
Your projects and generated audio normally remain available in your account after cancellation unless you request deletion.
If you need local copies, export or download important projects before the subscription ends to avoid access issues.
For App Store / Google Play billing, the platform controls when the subscription ends and what access remains.
Check your Apple or Google subscription settings for the exact expiry date after cancellation.
Murf’s Terms of Service state that payments are generally non-cancellable and non-refundable unless otherwise provided.
Official policy reference: Murf Terms of Service.
If you believe you qualify for an exception, gather invoices, timestamps and usage evidence before contacting support to speed up review.
For store refunds, use Apple or Google’s refund request processes - Murf cannot process refunds for store-billed purchases.
| Plan | Price | Period | Features |
|---|---|---|---|
| Weekly Pro (in-app) | R199.99 | Weekly | Pro access (mobile app) |
| Monthly Pro (in-app) | R499.99 | Monthly | Pro access (mobile app) |
| Yearly Pro (in-app) | R799.99 | Annual | Pro access (mobile app) |
| Small Pack (in-app) | R149.99 | One-time | In-app purchase pack |
| Medium Pack (in-app) | R399.99 | One-time | In-app purchase pack |
| Large Pack (in-app) | R599.99 | One-time | In-app purchase pack |
These prices reflect the South African Apple App Store listing for the Murf mobile app and apply to in-app purchases.
Web-based Murf pricing is usually shown in USD on Murf’s website and may differ from the in-app figures above.
Always confirm live pricing in the App Store or Google Play on your device before purchasing, or check Murf’s website for web subscription plans.
In-app prices may change and can vary by region or platform.
Under the Electronic Communications and Transactions Act (ECTA), consumers can cancel the provision of services within seven days of concluding the agreement in many cases.
See an explanation of the cooling-off provision: ECTA - cooling-off period.
The Consumer Protection Act requires services to be provided with reasonable care and quality; remedies may include refunds or re-performance if services are defective.
Applicability to digital services depends on whether the service was delivered, accessed or consumed and the specific circumstances.
Many return rights target physical goods more directly; digital services and in-app purchases may be subject to provider policies and store terms.
If you believe your statutory rights apply, collect evidence (dates, usage logs, emails) before raising a formal complaint or refund request.
Many users praise Murf for natural-sounding voices, ease of use and strong control over pronunciation and tone.
See user reviews and ratings for examples of positive experiences: Murf on Trustpilot.
Some users report frustration with unclear project limits, pricing transparency and the extra work to split or manage projects around limits.
Review both pros and cons before committing to a paid plan so you understand limits and workflows.
Murf is popular for voice quality and speed, but check limits, billing method (web vs store) and refund rules to avoid surprises.
Use trial or short-term purchases to test features before a longer commitment when possible.
A frequent error is cancelling on Murf’s website when the subscription was bought via App Store / Google Play.
If billed by Apple or Google, you must cancel through that store - Murf cannot stop store billing for you.
Assuming a refund will be given automatically is a common mistake; Murf’s baseline policy is non-refundable unless exceptions apply.
Always check the Terms of Service and store refund policies before assuming refunds will be issued.
Some users cancel and later discover important projects are inaccessible - failing to download exports before expiry causes avoidable data loss.
Export or back up audio and project files before the subscription end date.
| Aspect | Web subscription (Murf-billed) | In-app (App Store / Google Play) |
|---|---|---|
| How to cancel | Workspace Settings → Subscription → Cancel (on Murf site) | Cancel via Apple or Google account subscriptions |
| Who controls billing | Murf (murf.ai) | Apple or Google (store controls billing) |
| Refunds | Generally non-refundable; rare exceptions (24 hours, <10 minutes usage) | Subject to App Store / Google Play refund policies |
| Access after cancelling | Access until end of current billing period | Depends on store - check subscription expiry in your account |
If you need easier refund handling, review store policies first; if you want direct Murf account control, consider web billing.
Match the billing method to your preference for account control, region pricing and refund recourse.
You can typically re-subscribe at any time via Murf’s site or by re-subscribing in the App Store / Google Play.
Contact Murf support if you need assistance restoring an account or transferring data after reactivation.
Murf Inc. (Murf AI) - 341 South Main Street, Suite 500, Salt Lake City, Utah 84111, United States.
If you need official legal, billing or corporate contact details beyond the address above, refer to Murf’s website or your account invoices for the latest contact information.
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Written by Ayanda Maseko
Regulatory watch · 3 years experience
Legal analyst tracking eIDAS, GDPR and electronic delivery regulations for 3 years to make sure every Postclic template is compliant and admissible in court.