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Cancellation service #1 in Canada
Lively (also known as Lively from Best Buy Health and formerly GreatCall/Jitterbug) provides health- and safety-focused services and devices, including mobile medical alert plans, safety devices, and subscription-based services. Offerings are sold directly via Lively’s website, through app stores, and with bundled device purchases that include service plans.
Lively’s contract and refund terms differ by purchase channel and product type; the company’s posted terms are the primary source for how cancellations and returns are handled.
When you cancel a subscription, service generally remains active until the end of the paid subscription period or current billing cycle. For web subscriptions, access continues through the period end if you cancel at least 24 hours prior. For services handled via Customer Care or device plans, cancellation typically takes effect at the end of the current billing cycle with no prorated refunds. Account data and retention are governed by Lively’s terms and privacy policy; Lively may retain account information in accordance with those policies.
Lively’s stated policy is that there are no refunds for the unused portion of subscription periods when cancelling; cancellation does not entitle you to a refund of fees already paid. This applies to subscriptions purchased on Lively.com and to services that are billed by or through Lively, unless otherwise required by law. See Lively’s terms: Terms.
Exception for devices purchased directly from Lively: Lively offers a 30-day return policy on devices bought directly from them. You may return a device within 30 days in “like new” condition to receive a refund of the device cost, the first month’s service charge, and the activation fee, minus a $10 restocking fee. The customer pays return shipping, the device must meet usage limits, and refunds are processed within up to 21 business days after Lively receives the return. See device return terms: Device Terms.
| Subscription type | Price | Billing |
|---|---|---|
| Web subscription (Lively.com) | Varies | Varies |
| App Store / Google Play subscriptions | Varies | Varies |
| Lively Mobile & safety device service | Varies | Varies |
Canadian consumer protection laws vary by province, and in some provinces digital subscription cancellations may entitle consumers to a prorated refund for unused time. Lively’s posted “no refunds” position could conflict with provincial rules that require refunding the unused portion of a prepaid subscription or impose specific rules for distance sales.
If you believe Lively’s policy has denied you rights under Canadian law, you can raise the issue with your provincial consumer protection office. For telecom- or communications-class services, you may also explore whether the Canadian Radio-television and Telecommunications Commission (CRTC) has jurisdiction. Keep copies of your contract, billing records, cancellation requests, and any correspondence to support a complaint.
Reviews are mixed. Some customers praise specific Lively services - for example, users have praised the Lyft Concierge service as easy to use and responsive. See sample positive feedback: Trustpilot.
However, many reviews report significant problems with customer service, including long hold times (30+ minutes), unhelpful or rude representatives, and difficulties canceling service or changing payment methods. Other common complaints involve billing issues such as confusing cycles, continued billing after cancellation, and unexpected charges. These experiences suggest you should document all cancellation attempts and confirmations carefully.
Common mistakes include missing the 24-hour cutoff for web cancellations and assuming Lively can cancel App Store/Google Play subscriptions on your behalf. Some customers cancel but do not keep a confirmation, making disputes harder to resolve. Others expect prorated refunds when the posted policy disallows them or fail to return devices within the 30-day “like new” window and so become ineligible for the device refund. Finally, relying on phone cancellation without obtaining a written confirmation can lead to continued billing.
| Method | Refund | Difficulty |
|---|---|---|
| Web account cancellation (Lively.com) | No refund for unused portion (access continues until period end) | Low to Moderate - straightforward form but must meet 24-hour cutoff |
| App Store / Google Play | Billing managed by Apple/Google; refunds follow their policies (no Lively refund for app-store subscriptions) | Moderate - must manage through the app store interface |
| Lively Mobile & safety device (Customer Care) | No prorated refunds for service; device return policy applies separately | Moderate to High - phone cancellation may be subject to long wait times per reviews |
| Mail (registered raccomandata A/R to Reno address) | No refund for unused service periods per policy; device returns handled separately | High - slower but creates a formal record if you need proof |
After you cancel, keep your cancellation confirmation (email, screenshot, or return receipt) and monitor bank or card statements for any unexpected charges. If you returned a device, keep tracking information until the refund posts and allow up to the stated processing time (up to 21 business days after receipt). If you encounter problems, reference Lively’s terms and device terms when contacting Customer Care, and consider filing a complaint with your provincial consumer protection office or the CRTC if appropriate.
Helpful links: Lively terms: https://www.livelifelively.co/terms; device/service terms and return policy: https://shop.lively.com/blogs/legal-pages/lively-mobile2-and-safety-devices-terms-conditions; customer reviews: Trustpilot.
Lively from Best Buy Health, 9390 Gateway Dr., Suite 100, Reno, NV 89521
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Written by Charlotte Lavoie
eIDAS legal expert · 8 years experience
Lawyer specialized in digital trust services and the eIDAS regulation, I have been helping individuals and businesses send legally binding certified mail for 8 years.