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Cancellation service #1 in Canada
Aura is a company that offers digital subscriptions (identity/digital security, wellness apps) and physical products (Aura Frames photo displays). Services are delivered through platform stores (Apple App Store, Google Play), through Aura’s web subscription system, and via direct hardware sales from auraframes.ca and third parties such as Amazon.
When you cancel a subscription through the platform used to purchase it, cancellation generally stops future renewals but does not refund the current billing period. Access typically continues until the end of the paid period. For web subscriptions cancelled via Aura support, Aura confirms cancellation becomes effective after the current paid period and no automatic refunds are issued for unused days. For hardware returns that qualify (e.g., the 45‑Day Happiness Guarantee), Aura processes a full refund after the returned item is received and inspected. Data tied to your account (photos, profile information) may remain with Aura unless you delete it separately - check Aura’s account settings or support guidance for data removal.
Refunds depend on how you paid and local statutory rights. For App Store or Google Play purchases, refunds must be requested from Apple or Google and are handled by those platforms. For web subscriptions, Aura’s documentation states refunds are at the discretion of the payment processor (Polar/Stripe) and are not automatic for unused subscription time. However, Canadian consumers have certain statutory rights: you generally have a 14‑day right to cancel an initial subscription purchase and receive a refund unless the digital content was already started; renewal charges are treated differently. Aura’s refund page explains these points at withaura.app/refund.
| Plan | Price | Billing |
|---|---|---|
| Digital security / identity protection subscriptions | Varies | Varies (monthly / annual) |
| Mental wellness / app subscriptions | Varies | Varies (monthly / annual) |
| Aura Frames (hardware purchase) | Varies | One‑time purchase (with optional delivery/return terms) |
As a Canadian consumer you have statutory protections including the right to remedies if a service is not as described or fit for purpose. For digital subscription purchases you typically have a 14‑day cancellation right on the initial purchase, subject to the exception that if digital content has been started you may forfeit that right. These statutory rights operate alongside Aura’s published policies; Aura’s refund policy acknowledges consumer protections but also notes that refunds for web purchases are handled by payment processors. If you believe a statutory right has been breached, you can pursue remedies through provincial consumer protection agencies or payment chargebacks where appropriate.
Reviews are mixed. Some users praise Aura Digital Security for comprehensive protection, ease of use, responsive support and good value. Aura Frames receives positive feedback on Trustpilot Canada for customer service and product quality. Negative reports include difficulty cancelling via Android or web, unexpected charges after trials, and disputes over refunds. Several users report needing to contact platform providers or customer support multiple times to resolve billing problems. These patterns suggest keeping clear documentation and choosing the correct cancellation channel for your purchase method.
Common errors include attempting to cancel an App Store or Google Play subscription through Aura’s website or support - these purchases must be cancelled via Apple or Google. Another frequent mistake is waiting until after the renewal date; app stores and Aura require cancellations before the renewal window (Apple: at least 24 hours; web: at least 48 hours before billing period end) to avoid a charge. Users also sometimes expect automatic refunds for unused time; Aura’s policy and most platform store policies do not guarantee refunds for prepaid unused days. Finally, not keeping confirmation (screenshots, emails, registered mail receipts) can make disputes harder to resolve.
| Method | Refund | Difficulty |
|---|---|---|
| Apple App Store | Refunds must be requested from Apple; no automatic refund for unused time | Low - Moderate (depends on Apple) |
| Google Play | Refunds handled by Google Play; platform discretion | Low - Moderate (depends on Google) |
| Web (direct to Aura) | Refunds at payment processor discretion (Polar/Stripe); statutory 14‑day right may apply for initial purchase | Moderate (requires contacting support and documentation) |
| Aura Frames (auraframes.ca) | Eligible for full refund within 45‑Day Happiness Guarantee for direct purchases; Amazon returns via Amazon policies | Low - Moderate (straightforward within guarantee window) |
After cancellation confirm you have written confirmation or a screenshot of the cancelled status and the date when access will end. If you paid through Apple or Google, check the platform’s purchase history to verify cancellation and submit any refund requests through their systems. For web cancellations, follow up with Aura support and watch your bank/processor for reversal if a refund is approved; see Aura’s refund information at withaura.app/refund. If you believe a charge violated Canadian consumer protections, preserve all documentation and contact your card issuer or provincial consumer protection agency for next steps.
Send registered mail (raccomandata A/R) for proof of dispatch if you need to provide a formal written notice. Aura’s address for written notices is:
Aura Sub, LLC
250 Northern Ave., 3rd Floor
Boston, MA 02210 USA
Already sent a letter? Enter its tracking number to see its proof of dispatch and certified timestamp.
Written by Mason Young
Regulatory watch · 5 years experience
Legal analyst tracking eIDAS, GDPR and electronic delivery regulations for 5 years to make sure every Postclic template is compliant and admissible in court.