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Cancellation service #1 in Canada
Yourself First is a personal-development offering that markets personality tests, courses and subscription content intended to help users with self-awareness and wellbeing. It is operated by Yourself First Ltd, which manages subscriptions through its web app and - according to user reports - via mobile app stores.
The company promotes a “100% Money-Back Guarantee” and a support channel, but publicly available documentation and user reviews show mixed experiences around billing, cancellation and refunds.
When cancellation is processed via the web app, your recurring payments should be stopped and the subscription will not renew at the next billing date. Access to subscription content commonly continues until the end of the paid period you already paid for, unless the provider states otherwise.
Canceling does not automatically delete your account or the data associated with it; retention and deletion practices are governed by Yourself First’s privacy policy. If you cancel and continue to see charges, the charge may originate from the App Store/Google Play or require intervention by your bank to block further payments.
Yourself First advertises a “100% Money-Back Guarantee” and reviews refund requests on a case-by-case basis. Where refunds are approved, the company states refunds are processed within 5 - 10 business days and are typically considered if requested within 30 days of purchase. This is their stated policy, not a guaranteed outcome in every case.
Refunds for purchases made through Apple or Google are generally handled by those stores under their own refund processes; Yourself First’s control over such refunds may be limited. If you cannot obtain a refund from the company or the app store, some users have successfully pursued charge reversals through their bank or card issuer, though banks have their own criteria and timelines.
| App | Plan | Price (CAD) | Period | Features |
|---|---|---|---|---|
| Love Yourself First | Premium Monthly | C$0.99 | Monthly | Full access to breathing & meditation content |
| Love Yourself First | Premium Yearly | C$9.99 | Annual | Full access to breathing & meditation content |
Note: Exact Canada pricing for an app specifically named “Yourself First” (2024/2025) was not available in the sources; the table above reflects available data for a similarly named app (“Love Yourself First”). If you subscribed to a product explicitly named “Yourself First,” check your account or billing emails for the exact plan and price.
Canadian consumers have protections under federal and provincial consumer protection laws that can apply to unfair practices, misleading representations and certain contracts. Some jurisdictions provide cooling-off or cancellation rights for particular types of purchases (for example, door-to-door sales or distance contracts) and there are implied consumer protections such as requiring accurate disclosure of recurring charges.
Yourself First’s public refund policy references UK, Australian and EU rights but does not explicitly reference Canadian consumer laws. If you believe your consumer rights under provincial or federal law have been breached, contact your provincial consumer protection office or the Competition Bureau for guidance and consider seeking a chargeback via your bank if you cannot resolve the issue directly with the merchant.
Public reviews are mixed but skew negative. Trustpilot reviews frequently report unexpected recurring charges after a low-cost initial test, unclear subscription terms, difficulty cancelling and poor or absent customer support. Reddit threads and other user reports describe being charged substantially more than the initial test price, failing to stop recurring charges despite attempted cancellations, and ultimately resolving the issue through bank intervention or card blocking.
A small number of users reference the company’s theoretical money-back guarantee, but positive, detailed refund confirmations were rare in available sources. Independent blogs and forums that aggregate user reports also highlight hidden subscription complaints and difficult-to-cancel processes.
Many difficulties come from cancelling in the wrong place: for subscriptions billed through Apple or Google, cancelling in the web app alone may not stop store-managed renewals. Another common error is failing to keep records - without order numbers or screenshots it is harder to prove the date of cancellation or the amount charged. Some users assume that deleting the app from their device will cancel the subscription; it does not. Finally, waiting too long to request a refund reduces the chance of a favorable outcome under the company’s stated 30‑day consideration window.
| Method | Refund | Difficulty |
|---|---|---|
| Web app (app.yourselfirst.com) | Possible - refunds reviewed case-by-case under the site’s 100% guarantee | Low - Medium (follow Manage Plans steps; email support if needed) |
| Apple App Store | Handled by Apple; company documentation unclear - refunds inconsistent per reports | High (users report cancellations/charges continuing and needing bank help) |
| Google Play | Handled by Google Play; company documentation unclear - outcomes vary | High (similar reports of persistent charges despite attempted cancellation) |
| Bank/card dispute | Possible, depends on bank’s chargeback rules and evidence provided | Medium - High (effective but may take time and is not guaranteed) |
Keep copies of every confirmation, screenshot and any email(s) from support. If you do not receive clear confirmation of cancellation within a reasonable time, follow up with [email protected] and consider sending a registered letter requesting written confirmation to the address below. Helpful references: the company cancellation article at How to Cancel My Subscription and the refund policy at Refund Policy - Money-Back Guarantee. For community reports and experiences see public pages such as Trustpilot, a Reddit discussion at Reddit and a summary on MalwareTips.
Put Yourself First Ltd, Customer Service / Administration, Sycamore Drive, Radcliffe, Manchester 4, M26 4SA, United Kingdom
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Written by Evelyn Wright
Former postal advisor · 5 years experience
Former postal-services advisor and e-signature specialist, I have been writing for Postclic for 5 years to demystify legally binding mail for everyday users.