Postclic premium unlimited: promotional offer at $1.47 for 48h, then $79.87 per month without commitment

Cancellation service #1 in Canada
ITV Hub (now transitioned to ITVX) is ITV’s streaming service offering live channels and on-demand British TV shows. In Canada the service is not natively available without a UK IP (users commonly rely on VPNs) and some premium features - such as ad-free viewing - require a paid subscription.
The service can be subscribed to directly on the ITVX website or via in‑app purchases through the Apple App Store or Google Play; the platform you used to subscribe determines how you cancel and whether you can obtain a refund.
When you cancel a paid ITV subscription it remains active until the end of the current billing period; you can continue to use premium features until that date. ITV does not normally refund the remainder of a paid period after cancellation except where its policy or consumer rights specify otherwise.
Automatic renewal is stopped at the end of the billing cycle; you will not be billed again after the active period ends. Account data (watch history, preferences) generally remain tied to your ITV account unless you request deletion via ITV’s account settings or contact form.
If you signed up directly on the web, ITV provides a 14‑day cooling‑off window during which you may withdraw and receive a full refund only if you have not started watching paid content. If you have started watching content or the 14 days have passed, a refund for the current paid period is generally not offered.
For App Store (Apple) and Google Play purchases, refunds are governed by Apple’s and Google’s policies; ITV cannot process refunds for subscriptions purchased through those platforms. ITV may at its discretion issue refunds for certain technical faults (for example, invalid interactive transactions) - typically within 14 days - but such refunds are not guaranteed and are assessed case by case.
| Plan | Price (approx.) | Period | Features / Notes |
|---|---|---|---|
| ITV Hub+ (ad-free) | C$5.27 | Monthly | Ad-free streaming via ITV Hub+ (pre‑ITVX); may require a UK IP (VPN) in Canada |
| ITV Hub+ (ad-free) | C$52.84 | Annual | Ad-free streaming via ITV Hub+ (pre‑ITVX); may require a UK IP (VPN) in Canada |
| ITVX Premium (approx.) | ≈ C$10.00 | Monthly | Ad-free streaming, includes BritBox & StudioCanal content; successor to ITV Hub+; UK IP typically required |
| ITVX Premium (approx.) | ≈ C$100.00 | Annual | Ad-free streaming, includes BritBox & StudioCanal content; UK IP typically required |
Consumer protection in Canada is governed provincially and there is no single federal “14‑day cooling‑off” right analogous to some other jurisdictions. Rights and remedies for digital subscriptions depend on the province and the nature of the purchase. Practically, ITV’s published policy offers a 14‑day withdrawal period for web signups provided no paid content has been consumed; that company policy is the primary route for refunds when subscribing directly.
For subscriptions bought through Apple or Google, consumers must follow those platform providers’ refund and dispute procedures. If you believe you were charged in error or the service was defective, you can also contact your bank or card issuer to dispute a charge, but timelines and outcomes vary by provider and jurisdiction.
Customer feedback is mixed. Some users report prompt and helpful responses from ITV customer service in cases such as duplicate charges, where refunds have been issued. Conversely, many reviews (from Canadian users) complain about app instability - freezing, crashes, slow performance, and excessive or repetitive ad breaks - and frustration when playback fails to resume or progress is forgotten. Community commentary (e.g., forums) echoes these reliability and advertising volume complaints.
Many users make avoidable errors when attempting to cancel. A frequent mistake is not checking which platform was used to subscribe - web signups are handled by ITV, App Store/Google Play purchases are managed through those platforms. People also assume ITV can refund App Store or Google Play purchases; in most cases those refunds must go through Apple or Google.
Other common issues include missing the 14‑day withdrawal window (or starting playback which voids that right under ITV’s policy), failing to keep proof of cancellation, and not disabling auto‑renewal early enough to prevent another billing cycle.
| Method | Refund | Difficulty |
|---|---|---|
| Web / ITVX directly | Possible within 14 days if no content watched; otherwise generally no refund | Easy - cancel in Account Settings or via ITV contact form |
| Apple App Store (iOS) | Subject to Apple’s refund policy; ITV cannot process these refunds | Moderate - cancel via Apple Settings or App Store; refunds via Apple support |
| Google Play (Android) | Subject to Google Play policy; ITV cannot process these refunds | Moderate - cancel via Google Play subscriptions; refunds via Google support |
| Registered mail to ITV (written notice) | No automatic refund for remaining period; useful for proof of cancellation and dispute evidence | Low to Moderate - requires preparing and sending signed letter and keeping delivery receipt |
After you cancel, keep a record of the cancellation confirmation (screenshot, email, or registered mail receipt) and monitor your bank or platform account for any unexpected charges. For direct web signups, if you believe you are entitled to a refund under ITV’s policy, contact ITV via their contact form and include your account details and supporting documentation.
For App Store or Google Play subscriptions, follow the links below for refunds and disputes: Apple report a problem, Google Play request a refund. If you need to escalate a billing dispute, you may also contact your card issuer to inquire about chargeback options.
ITV Consumer Limited, Viewer Services, Gas Street, Birmingham B1 2JT, United Kingdom
Tip: If sending written cancellation, use registered mail (raccomandata A/R) and retain the proof of delivery.
Already sent a letter? Enter its tracking number to see its proof of dispatch and certified timestamp.
Written by Logan Lewis
Regulatory watch · 5 years experience
Legal analyst tracking eIDAS, GDPR and electronic delivery regulations for 5 years to make sure every Postclic template is compliant and admissible in court.