Cancellation service N°1 in United Kingdom
Contract number:
To the attention of:
Cancellation Department – Itvx
Gas Street
B1 2JT Birmingham
Subject: Contract Cancellation – Certified Email Notification
Dear Sir or Madam,
I hereby notify you of my decision to terminate contract number relating to the Itvx service. This notification constitutes a firm, clear and unequivocal intention to cancel the contract, effective at the earliest possible date or in accordance with the applicable contractual notice period.
I kindly request that you take all necessary measures to:
– cease all billing from the effective date of cancellation;
– confirm in writing the proper receipt of this request;
– and, where applicable, send me the final statement or balance confirmation.
This cancellation is sent to you by certified email. The sending, timestamping and integrity of the content are established, making it equivalent proof meeting the requirements of electronic evidence. You therefore have all the necessary elements to process this cancellation properly, in accordance with the applicable principles regarding written notification and contractual freedom.
In accordance with the Consumer Rights Act 2015 and data protection regulations, I also request that you:
– delete all my personal data not necessary for your legal or accounting obligations;
– close any associated personal account;
– and confirm to me the effective deletion of data in accordance with applicable rights regarding privacy protection.
I retain a complete copy of this notification as well as proof of sending.
Yours sincerely,
15/01/2026
Cancellation Itvx: Easy Method
What is Itvx
ITVX is a streaming service from ITV offering on‑demand TV shows, films and live channels. It provides a free tier with advertising and a Premium subscription that removes most ads, enables downloads, and includes additional catalogue access such as BritBox content where available.
The service is governed by ITVX’s Terms of Use and, depending on how you subscribed (directly on the web or via an app store), different cancellation and refund rules may apply.
How to cancel Itvx
- If you subscribed directly on the web (ITVX account on the ITV site), sign in, go to Manage account → Manage payment details and cancel there; you can also use ITV’s customer service contact form to request cancellation. Cancellation generally takes effect at the end of your current billing period. See the ITVX Terms of Use for details.
- If you subscribed through the Apple App Store, cancel through your Apple ID subscription settings (ITVX’s Help Centre terms do not apply to App Store subscriptions). Apple manages billing and refunds - see Apple Support for steps and refund requests.
- If you subscribed through Google Play, cancel through Google Play Subscriptions in your Google account; Google controls billing and refunds for that channel - see Google Play Help for steps.
- If you prefer written correspondence, you can contact ITV by their web contact form or send a letter to ITV Consumer Limited Viewer Services (use recorded delivery for proof of receipt).
What happens when you cancel
When you cancel a direct ITVX Premium subscription, the subscription will stop auto‑renewing but you generally retain access to Premium features until the end of the paid billing period. Your account and viewing history may remain according to ITVX’s privacy and data retention policies.
If you cancel via Apple or Google, the provider handles the cancellation and your access period follows their rules (typically you keep access until the end of the paid period). ITVX cannot independently override App Store or Google Play billing once purchased through those platforms.
Will I get a refund?
For web subscriptions, ITVX’s terms state you have a 14‑day legal right to withdraw from a Premium subscription under UK distance‑selling rules if you haven’t started watching content; you may use the withdrawal form on ITV’s contact page. If you start watching content during that 14‑day window, you lose the right to withdraw. Outside that cooling‑off period, refunds for the current subscription period are not offered even if you cancel mid‑cycle.
If you subscribed via Apple App Store or Google Play Store, refunds and withdrawal rights are governed by Apple’s or Google’s policies and their processes for requesting refunds - ITVX’s Help Centre cancellation terms do not apply to those subscriptions. Canadian consumer protections may affect your rights; see the consumer rights section below.
Itvx plans and pricing
| Plan | Price | Period | Features |
| ITVX Premium (Monthly) | CA$10.00 | Monthly | Ad‑free streaming, downloads, BritBox, full catalog |
| ITVX Premium (Annual) | CA$100.00 | Annual | Ad‑free streaming, downloads, BritBox, full catalog |
Your consumer rights in Canada
Canadian subscribers should check provincial consumer protection rules that apply to online subscriptions; many provinces provide cooling‑off or cancellation rights for distance contracts, but terms and periods can differ from the UK’s 14‑day rule. For subscription purchases made through Apple or Google, the platforms’ refund and dispute procedures apply alongside any applicable Canadian consumer protections.
Before cancelling, review your province’s consumer protection guidance (for example, Ontario’s Consumer Protection Act) and keep records of dates, receipts and correspondence in case you need to escalate a refund or complaint to a payment provider or a provincial consumer protection office.
Customer experiences
Public reviews show a mix of experiences but a notable volume of negative feedback. Commonly reported problems include poor streaming performance (buffering, crashes, playback position loss and UI glitches), repetitive advertising even on Premium plans, app behaviours such as restarting episodes after ads, and difficulties securing refunds or satisfactory customer support responses. These issues are documented across platforms such as Trustpilot and discussion forums.
Some users still report that the service works acceptably for their needs; however, if stability or advertising is a priority, consider the reviews and whether you may prefer alternative services or wish to trial carefully before committing to a long billing period.
Documentation checklist
- Account email and username, subscription start date and billing cycle
- Order/reference number and payment receipts showing charges
- Screenshots or video of playback issues, error messages or ad occurrences
- Device type, app version, and timestamped examples of problems
- If purchased via Apple/Google, your Apple ID/Google account order history and refund request IDs
- Copies of any messages exchanged with ITVX support and proof of recorded delivery if you send physical mail
Common mistakes
Subscribers often try to cancel through ITVX when the subscription was billed via Apple or Google - those must be cancelled through the respective app stores. Another frequent mistake is expecting refunds outside the stated cooling‑off period: ITVX’s terms normally deny refunds for the remainder of a paid period once the cooling‑off window has closed or if content has already been watched. People also sometimes forget to keep proof of cancellation or fail to note the billing cycle end date, resulting in unexpected renewals.
Comparative recap
| Method | Refund | Difficulty |
| Web (direct via ITVX Manage account / contact form) | Possible within 14 days if you have not started watching; otherwise typically no refund | Low - manage online or contact support |
| Apple App Store | Refunds handled by Apple subject to Apple policy and any applicable Canadian rules | Medium - use Apple Support / report a problem |
| Google Play | Refunds handled by Google Play subject to Google policy and any applicable Canadian rules | Medium - request via Google Play Help |
| Written complaint / recorded delivery | Same entitlement as web purchases; record delivery provides proof but does not change policy | Medium - requires postal delivery and waiting for response |
After cancelling
Keep confirmation of cancellation, receipts and screenshots. If you believe you are entitled to a refund but ITVX declines, you can: (1) request a refund via Apple or Google if that’s where you purchased; (2) contact your payment card issuer to dispute the charge with your supporting evidence; or (3) contact your provincial consumer protection office for guidance.
Useful pages: ITVX Terms of Use (ITVX Terms of Use), ITV contact page (ITV Contact), Apple Support for subscriptions and refunds (Apple subscriptions and requesting a refund), Google Play Help on subscriptions and refunds (Manage subscriptions and request a refund), and a third‑party summary of cancellation rights (Postclic ITVX cancellation guide).
Address
ITV Consumer Limited
Viewer Services
Gas Street
Birmingham B1 2JT
United Kingdom
If sending physical correspondence, send by recorded delivery (raccomandata A/R) for proof of receipt.