Overview
Format is a subscription-based website builder and portfolio platform for creatives, focused on clean templates and photography workflow tools.
The service provides hosting, portfolio templates, client tools and e-commerce features through tiered paid plans and a 14‑day free trial.
Who it's for
Format is commonly used by photographers, designers and other visual creators who want a portfolio-first website with simple publishing tools.
Plans differ by storage, image limits, e-commerce capacity and priority support to suit hobbyists through professionals.
Cancel via the web
- Sign in to your Format account on the web and go to Settings > Subscriptions.
- In the Subscriptions tab choose Cancel subscription and confirm the cancellation action.
- Once cancelled, no further charges will occur but your current paid period remains active.
Notes about app stores and devices
Format treats subscriptions the same regardless of where they were purchased (App Store, Google Play or web); cancellation is managed from your account Settings (web interface).
If you purchased via Apple or Google, refunds and purchase records may also be subject to their platform policies.
What happens when you cancel
Access and billing
After cancellation you continue to have full access until the end of the paid billing period you already paid for.
No new recurring charges will be applied after cancellation takes effect.
Data and site status
When the paid period ends your live site is taken offline and content is archived for at least four months, during which you can restore access by re‑subscribing.
Make local backups of important content before the archive period ends if you plan to leave permanently.
Will I get a refund?
Free trial
Format offers a 14‑day free trial for new accounts; there are no charges during that trial period.
No refund is needed if you cancel within the free trial because you were not charged.
Monthly and yearly refund policies
- Monthly subscriptions: No refunds or prorated refunds are offered for the existing month.
- Yearly subscriptions: Refunds are available if requested within 30 days of subscribing or renewing.
- Cancellation prevents future charges but does not automatically produce refunds except as stated above for yearly plans.
Summary of plans
Prices below are shown in Singapore dollars and reflect a USD→SGD conversion applied to Format's USD list prices (February 2026 mid‑market rate).
Format does not list SGD prices directly; conversion may vary with exchange rates.
Notes on billing
Listed "Monthly (billed annually)" means the displayed per‑month equivalent is based on an annual billing commitment.
Confirm actual billing currency and amount at checkout before subscribing.
| Plan | Price | Period | Features |
| Basic | S$12.62 | Monthly (billed annually) | 10 pages, 70 images, 2 GB transfers, 1st‑year custom domain, standard support and portfolio tools |
| Pro | S$15.14 | Monthly (billed annually) | Unlimited pages, 1500 images, 100 GB storage, 15 min video, 15‑product store, 1st‑year domain, portfolio business tools |
| Pro Plus | S$18.93 | Monthly (billed annually) | Unlimited media, 1 TB storage, 120 min video, 1000‑product store, priority support, full course masterclass |
Your consumer rights in Singapore
Local consumer protection context
Format follows its subscription terms (free trial, monthly and yearly refund rules) but does not reference a statutory 14‑day cooling‑off for digital services in Singapore.
Digital subscriptions are generally treated differently from physical goods and are often outside the mandatory cooling‑off rules under Singapore consumer law.
Purchases via app stores
If you bought through Apple or Google, refund requests are governed by those platforms' policies rather than Format's own refund rules.
For Apple refunds see their local guidance: Apple refund & purchase support (Singapore).
Customer experiences
Positive feedback
Many users praise Format for professional, easy‑to‑use templates and photography‑focused themes, plus responsive live chat support noted in independent reviews.
Creative Bloq highlights portfolio‑focused themes, generous photo storage and responsive support in its review.
See the review: Creative Bloq - Format review.
Negative feedback
Some customers report limits in customization such as custom font support and layout control, and occasional mobile responsiveness issues.
A few users have also reported slow performance or mixed experiences with customer support in certain cases.
Documentation checklist
Before you cancel
- Account email and username used to subscribe.
- Subscription plan name and billing cycle (monthly or yearly).
- Last payment receipt or invoice for reference.
After cancellation
- Save a copy of your cancellation confirmation or screenshot of the Subscriptions page.
- Export or back up site content, images, and client data before archive period ends.
Common mistakes
Assuming immediate access loss
Example: Cancelling then expecting the site to disappear instantly. In reality you retain access until the paid period finishes.
Always check your billing period end date before making plans that depend on site downtime.
Confusing refunds and cancellations
Example: Expecting a prorated refund for a monthly plan after cancelling mid‑month. Monthly plans do not receive prorated refunds.
For yearly plans, request refunds only within the 30‑day eligibility window if you believe you qualify.
Comparative recap
Quick comparison table
| Plan | Price (SGD) | Storage / Images | Refund policy |
| Basic | S$12.62 | 10 pages, 70 images, 2 GB transfers | Monthly: no refund. Yearly: refund if requested within 30 days. |
| Pro | S$15.14 | Unlimited pages, 1500 images, 100 GB | Monthly: no refund. Yearly: refund if requested within 30 days. |
| Pro Plus | S$18.93 | Unlimited media, 1 TB storage, larger video limits | Monthly: no refund. Yearly: refund if requested within 30 days. |
How to choose
Choose Basic for lightweight portfolios, Pro for professional photographers needing more images and storage, and Pro Plus for heavy media and e‑commerce needs.
Consider annual billing for a lower per‑month equivalent but remember the 30‑day yearly refund window if you need to change plans.
After cancelling
What to monitor
Confirm you received a cancellation confirmation and check the billing period end date in Settings.
Watch your bank or card statements to ensure no further charges appear after the paid period ends.
Useful links
Address
Head office
Format is headquartered at 201‑1209 King St W, Toronto, ON, Canada.
Notes on contact
Customer support is available via the Format dashboard; verify contact options from your account Settings for the current support channels.
If you require platform‑level refunds for purchases made through Apple or Google, follow the respective app store procedures.