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Cancellation service #1 in Canada
HitMeal is a mobile app and subscription service for tracking food, recipes and meal plans, with features such as weight tracking, macro counters and barcode scanning. It offers paid “premium” access to additional features and recurring billing through app stores or its own website/app.
When you cancel a recurring HitMeal subscription it typically prevents future automatic renewals. You usually retain access to premium features until the end of the current paid period, after which the account reverts to the free tier (if one exists). Your account data - such as logged foods, recipes and settings - may remain on HitMeal’s servers unless the provider’s data‑retention policy or your account settings specify deletion.
HitMeal’s in‑house terms generally state purchases are non‑refundable except where required by law. In practice, user reports indicate refunds are often refused - especially for in‑app purchases - and some users only received refunds after changing the payment method or disputing charges. For general subscription refund guidance you can review a similar policy example here: example subscription terms, and read user reports such as this discussion: user refund reports.
| Plan | Price (CAD) | Billing |
|---|---|---|
| Monthly | Varies | Varies |
| Annual | Varies | Varies |
| In‑app (App Store / Google Play) | Varies | Varies |
In Canada, recurring digital subscriptions are subject to federal and provincial consumer protection laws that require clear disclosure of recurring charges and accessible cancellation mechanisms. There is no automatic 14‑day statutory cancellation right for all digital subscriptions in Canada comparable to the EU’s withdrawal right; remedies are typically available where marketing was deceptive or the subscription mechanism was unclear. The federal Competition Bureau and provincial consumer protection offices enforce rules against misleading subscription practices - see a relevant enforcement example: Competition Bureau enforcement.
Reviews are mixed. Some users praise HitMeal’s breadth of features - meal plans, recipes, tracking and barcode scanning - particularly on annual plans. However, many negative reports describe continued billing after attempted cancellations, lack of access or response from customer service, unreliable barcode scanning and food identification, and difficulty cancelling via the app or settings. Independent review pages include user comments and ratings that reflect these mixed experiences: user reviews and aggregated negative reports: issue reports.
Common errors include assuming that deleting the HitMeal app cancels the subscription (it does not), cancelling only the app but not the platform subscription (Apple/Google), and attempting to cancel too close to the renewal time - some stores require disabling auto‑renewal at least 24 hours beforehand. Another frequent issue is canceling on one device or account while the subscription is tied to a different Apple ID or Google account; always verify the account used to purchase the subscription.
| Method | Refund | Difficulty |
|---|---|---|
| Apple App Store | Refunds handled by Apple; possible but often limited - user reports of refusals | Low (cancel via Apple ID), but disputes can be time consuming |
| Google Play | Refunds handled by Google Play policies; possible but not guaranteed | Low (cancel via Google Play), but refunds/disputes may require extra steps |
| Direct (HitMeal website/app) | Depends on HitMeal’s in‑house policy - usually non‑refundable unless law requires | Medium - High (users report difficulty and slow/no responses) |
After you cancel, check your account and the payment method for future charges and keep receipts/screenshots of the cancellation. If you’re charged after cancellation, first contact the platform (Apple/Google) or HitMeal support with your documentation. If that fails, consider requesting a chargeback or dispute through your bank or card issuer and report deceptive practices to your provincial consumer protection office or the Competition Bureau if marketing or cancellation mechanisms were misleading. For cancellation help links, see the app store guidance: cancellation guidance, and see consumer protection enforcement examples here: Competition Bureau.
No verified postal address for HitMeal (AIBY) was found in available sources. If you need to contact the company, use the in‑app support or the contact method shown on the app store listing; retain copies of all communications. If you require further help escalating an unresolved billing or cancellation issue in Canada, consider contacting your provincial consumer protection office for guidance.
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Written by Lucas Lee
Former postal advisor · 3 years experience
Former postal-services advisor and e-signature specialist, I have been writing for Postclic for 3 years to demystify legally binding mail for everyday users.