Cancel Blue Apron: Easy Method

What is Blue Apron

Overview

Blue Apron is a meal-kit delivery service that provides pre-portioned ingredients and recipes for home cooking. The company offers recurring "Autoship" deliveries, à la carte orders, and a membership called Blue Apron+ with additional benefits.

Service type

Blue Apron operates primarily from the United States and ships prepared meal kits to subscribers on a regular schedule. Customers manage orders and subscription settings through the web or mobile app.

How to cancel Blue Apron

Autoship (recurring deliveries)

• Go to Account → Autoship & Save in the Blue Apron web or app.
• Tap "Cancel Plan" and follow the on-screen prompts to confirm cancellation.
• There is no cancellation fee and your settings are saved if you decide to re-enrol later.

Blue Apron+ membership and à la carte orders

• To cancel Blue Apron+ go to Account → Blue Apron+ → Tap "Cancel Membership". Benefits remain until the end of the billing cycle.
• To cancel an individual à la carte order go to Orders → select the order. If it is before the cutoff, a "Cancel" option will appear; follow prompts to confirm.

If online options do not work

• If on-site cancel buttons are not functional, contact customer support by email at [email protected].
• Alternatively call the support line (for example) 888‑278‑4349 or use the official help pages to seek assistance.

What happens when you cancel

Access and upcoming deliveries

When you cancel Autoship, future recurring deliveries are stopped and no further Autoship charges will be scheduled. Any deliveries already processed before cancellation cutoff will still be charged and shipped.

Account data and re-enrolment

Your account information and preferences are generally retained to allow easy re-enrolment. You can usually reactivate Autoship or sign up again for Blue Apron+ if you change your mind.

Will I get a refund?

Standard refund policy

Blue Apron generally does not offer refunds for orders that have already passed the cancellation cutoff. Cutoff times are typically about 6 - 7 days before delivery.

Exceptions and filing complaints

• Refunds or account credits may be issued for issues such as missing items, spoiled ingredients, or damaged contents.
• Reports indicate some customers experienced delays or difficulty obtaining timely responses from customer service when requesting credits.

Blue Apron plans and pricing

Plans

Blue Apron offers Autoship (recurring meal kits), a Blue Apron+ membership, and one-off à la carte orders. Exact plan configurations and availability can vary by region and time.

Pricing notes

Public pricing information for Blue Apron is primarily listed in USD for the U.S. market. No reliable NZD pricing for New Zealand was found in the sources available.

Your consumer rights in New Zealand

Consumer Guarantees Act (CGA)

The Consumer Guarantees Act applies to goods and services supplied in trade in New Zealand, including food delivery services. Consumers are entitled to remedies if goods are faulty, of unacceptable quality, not fit for purpose, or delivered late.

Remedies and cooling-off

• Available remedies include repair, replacement, refund, or compensation where the CGA applies.
• There is no general 14‑day statutory cooling-off period for subscriptions under the CGA. A 10‑day cooling-off right applies only in certain direct‑selling contexts and is unlikely to cover imported US services.

Customer experiences

Positive feedback

• Some customers report enjoying fresh ingredients, easy-to-follow recipes, and family-friendly meal options.
• Occasional themed or holiday kits receive praise for creativity and variety.

Common complaints

• Frequent reports of delivery problems: late deliveries, missing or cancelled orders, and deliveries arriving very late in the evening.
• Ingredient quality issues have been reported, including reduced meat portions, spoiled produce, or melted ice packs.
• Customers also cite frustrations with customer service responsiveness and usability problems in the app.

Documentation checklist

Before contacting support

• Your Blue Apron account email and order number (copy from app or confirmation email if available).
• Delivery date, photos of missing/damaged/spoiled items, and a short description of the problem.

If you escalate or seek a refund

• Saved screenshots of failed cancellation buttons, times you attempted cancellation, and any chat or email transcripts.
• Receipts or bank statements showing charges if you need to demonstrate payment for processed orders.

Common mistakes

Timing and cutoffs

A common mistake is attempting to cancel after the order cutoff. If cancellation is requested after the cutoff (typically 6 - 7 days before delivery) the order will usually proceed and be charged.

Always check the specific cutoff for your upcoming delivery and act early if you need to cancel or skip.

Contacting the wrong channel

Some users try cancelling only via email without checking the Autoship settings in the app or website. This can delay resolution if the account settings still indicate an active plan.

If online cancel options fail, contact support by email or phone and attach proof of attempts made through the app or website.

Comparative recap

Quick summary

Blue Apron offers convenient meal kits and straightforward online cancellation options, but users report variability in delivery reliability and customer service responsiveness.

Pricing information for New Zealand is not available publicly; U.S. pricing is shown on official pages for U.S. customers.

When to choose Blue Apron

Choose Blue Apron if you value recipe variety and pre-portioned ingredients and are comfortable managing subscriptions through the web/app. Consider alternatives if reliable local delivery and NZ-based customer support are priorities.

After cancelling

Follow-up actions

• Confirm cancellation in your account and save any confirmation emails or screenshots.
• Monitor your payment method for any unexpected charges and contact support promptly if they occur.

Useful links

• How to cancel Autoship (Blue Apron support)
• Cancel Blue Apron+ membership (Blue Apron support)
• Order management and cancellations (Blue Apron support)
• Consumer Guarantees Act - consumerprotection.govt.nz

Address

Corporate mailing address

Blue Apron, LLC

28 Liberty St., Floor 28, New York, NY 10005, United States

How to send cancellation notices

You can email cancellations to [email protected] or call support (example) 888‑278‑4349 if online cancellation options fail.

If you send a written cancellation, include your account email, order number, and a statement confirming you wish to cancel Autoship or membership. Keep copies for your records.