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Cancellation service #1 in New Zealand
SimplyCook is a UK-based meal kit and flavour kit service that sends recipe cards and ingredient kits to subscribers.
They operate a web subscription and also distribute via mobile platforms (iOS/Android) where applicable.
Products include Flavour Kits (dry ingredients and recipes) and All‑In Recipe Boxes (fresh, perishable ingredients plus recipes).
All‑In products are perishable and have specific handling and return differences from non‑perishable items.
After cancellation you will usually keep access until the end of your current paid period unless otherwise stated.
No further deliveries will be scheduled once the subscription is successfully cancelled.
SimplyCook will retain your account information according to its privacy policy for order and support purposes.
You can request account closure or removal of payment details via your account settings or by contacting customer support.
Refund eligibility depends on product type and the reason for the refund (change of mind vs faulty/misdescribed goods).
Non‑perishable Flavour Kits and other general website orders can be refunded for missing, damaged or non‑delivery issues when reported within the required timeframe.
No official New Zealand pricing (NZD) is published for SimplyCook. Available public prices are GBP‑based.
Use the table below for a short summary; NZ pricing is not provided so the price column uses "Varies".
| Plan / Product | Price (NZD) | Notes |
|---|---|---|
| Flavour Kits (subscription) | Varies | Dry ingredient kits and recipe cards; web subscription available. |
| All‑In Recipe Boxes (fresh) | Varies | Perishable boxes containing fresh ingredients; different return rules apply. |
| One‑off orders | Varies | Single purchases from the website; pricing published in GBP on UK site. |
Under NZ consumer law there is a general expectation of a cooling‑off period for some online purchases, commonly 14 days.
However, this right can be limited for perishable goods; SimplyCook’s All‑In terms state the normal 14‑day change‑of‑mind right does not apply to perishable products.
Many customers praise the variety of easy recipes, convenient spice kits, and clear recipe instructions.
Several reviewers note fast resolution for non‑delivery or missing items and helpful customer service responses.
Some users report difficulty locating or completing the cancellation process and describe unexpected renewals.
Complaints also include issues with being moved into subscriptions from free trials, trouble removing card details, and occasional delivery failures.
Users sometimes try to cancel via the website when the subscription was purchased through Apple or Google.
Always confirm whether the charge came from Apple, Google Play, or directly from SimplyCook before cancelling.
Failing to report issues within the stated timeframes (e.g. 3 days for fresh kits) can limit refund options.
Not providing photos or order details often slows or prevents successful claims.
The table below summarises the main cancellation paths and typical outcomes for each route.
| Route | How to cancel | Typical refund outcome |
|---|---|---|
| Web (Direct) | Log in to "My Account" or email [email protected] | Refunds possible for faulty/missing items; perishable returns limited |
| iOS / App Store | Cancel via Apple subscription settings (not via SimplyCook website) | Apple manages renewals and refunds for App Store subscriptions |
| Android / Google Play | Open Google Play > Subscriptions > Select SimplyCook > Cancel | Google manages renewals; refunds handled per Google/merchant policy |
SimplyCook Ltd, Leonard Street 100‑106, 1st Floor, EC2A 4RH London
SimplyCook operates from the UK; for NZ customers use email or the website to manage cancellations and claims.
If you need local consumer advice in New Zealand, consult the Commerce Commission or your local consumer protection resources.
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Written by Carter Evans
Former postal advisor · 5 years experience
Former postal-services advisor and e-signature specialist, I have been writing for Postclic for 5 years to demystify legally binding mail for everyday users.