What is Lovi
Overview
Lovi is a subscription-based wellness and personalised self-care app that offers guided routines, skincare guidance and curated content tailored to individual needs.
The service is built around recurring plans and in-app guidance delivered through mobile apps and web access.
How it is delivered
Users subscribe via the Lovi website, the Apple App Store (iOS) or Google Play (Android), and content is accessed through the app or account pages.
Subscriptions and purchases are managed on the platform used to buy them (web, Apple, or Google Play).
How to cancel Lovi
Cancel via web (website purchases)
- Open the Lovi app or go to the account/subscription management area in your web browser.
- Follow the Subscription Management link provided in the app or in your receipt email to cancel.
- If you cannot access the link, email [email protected] asking to cancel and include your order details.
- Reference the Lovi refund page for web cancellation and refund information: Lovi money-back.
Cancel via iOS (App Store purchases)
- Open your iPhone Settings → tap your Apple ID → Subscriptions → select Lovi → Cancel Subscription.
- App Store purchases and subscription controls are handled entirely through Apple’s subscription settings.
- See Lovi’s FAQ for App Store guidance: Lovi FAQ.
Cancel via Android (Google Play purchases)
- Open the Google Play Store app → Profile → Payments & subscriptions → Subscriptions → select Lovi → Cancel.
- If you need step-by-step visuals for Google Play cancellation, see a third-party guide: Cancel Lovi on Google Play.
- Google Play controls billing and refunds for purchases made through the Play Store.
What happens when you cancel
Access after cancellation
When you cancel, you typically retain access to paid content until the end of your current billing period.
Access does not usually end immediately unless specified at point of sale.
Renewal and billing
Canceling stops future renewals; it does not automatically issue refunds unless you meet refund criteria.
For App Store or Google Play subscriptions, billing stops according to Apple or Google’s subscription system.
Data and account
Your account data and preferences generally remain unless you request deletion through support.
If you want data removed, contact [email protected] and request account/data deletion explicitly.
Will I get a refund?
Web purchases (Lovi-managed)
- Refunds are available if requested via [email protected] within 30 days of purchase; see Lovi money-back.
- Refund requests are reviewed and, if approved, processed within approximately 14 days.
- Eligibility requires you to have used the app for at least seven consecutive days within the first 30 days.
App Store (iOS) and Google Play (Android)
- iOS/App Store refunds are handled by Apple; users must contact Apple Support to request a refund.
- Google Play refunds are handled by Google; users must request a refund via Google Play purchase support.
- See Lovi’s customer-facing refund guidance: Lovi money-back (site).
Exceptions and non-refundable items
- Lifetime subscriptions, gift cards and downloadable workbooks (for example the 7-Day workbook) are non-refundable.
- Refunds can be refused if eligibility conditions (such as minimum usage) are not met.
Lovi plans and pricing
Pricing overview
Below are prices listed in South African Rand (ZAR) from the verified App Store listing and public pricing notes.
Features for each plan are not specified in the public listing; contact support for feature details.
| Plan | Price | 期間 |
| Lóvi Premium (1 week) | R99.99 | Weekly |
| Lóvi Premium (1 month) | R249.99 | Monthly |
| Lóvi Premium (1 year) | R699.99 | Annual |
| Lóvi Premium (1 year) - higher tier | R999.99 | Annual |
| Lóvi Bundle (1 month) | R799.99 | Monthly |
| 7‑Day Skincare Workbook | R99.99 | One‑time |
Your consumer rights in South Africa
Relevant protections
South African consumers are protected against unfair, misleading or deceptive practices under the Consumer Protection Act (CPA).
The CPA supports rights to fair, transparent terms and remedies for misleading representations.
How this applies to digital subscriptions
Unclear pricing, hidden renewal terms or difficulty cancelling may be challenged under the CPA as unfair practices.
If cancellation is obstructed, you may have grounds to escalate under local consumer protection channels.
Recommended steps if you have an issue
- First, contact Lovi at [email protected] with full details and allow reasonable time for response.
- If unresolved, collect documentation and consider contacting a South African consumer protection authority or legal adviser for next steps.
Customer experiences
Positive feedback
Many users praise the personalised skincare and routines, and some report visible skin improvements in weeks.
Customers often commend helpful support when billing issues are resolved promptly.
Negative feedback
Reviewers report confusion in the sign-up and billing process and unexpected charges in some cases.
Frequent complaints mention difficulty cancelling subscriptions and occasional slow or unresponsive support.
Sources and context
- General reviews and user reports are visible on review sites; see customer reviews: Trustpilot Lovi reviews.
- Analysis of mixed reviews and user experiences has been summarised by independent blogs: Mixed reviews summary.
Documentation checklist
What to gather before contacting support
- Order or subscription confirmation email and receipt.
- Date and time of purchase and the device/platform used (iOS, Android, web).
- Subscription ID, Apple/Google order ID or screenshot of the active subscription.
- Any screenshots showing charges, renewal dates or error messages.
What to include in your message
- Your full name, email used for the account and the reason for cancellation/refund request.
- Clear request for cancellation and, if applicable, for a refund under the 30‑day web policy.
- Evidence of seven consecutive days of use within the first 30 days if you seek a web refund under Lovi’s policy.
Common mistakes
Canceling on the wrong platform
A frequent error is attempting to cancel a purchase through the Lovi app when the subscription was billed via Apple or Google Play.
If you bought via the App Store or Google Play, you must cancel in Apple or Google settings respectively.
Missing refund windows or conditions
Another common mistake is missing the 30‑day refund request window for web purchases or not meeting the seven‑day usage condition required by Lovi for web refunds.
Be sure to submit refund requests promptly and include proof of usage if required.
Poor documentation
Not keeping receipts, order IDs or screenshots often delays resolution or causes refund denial.
Always save confirmation emails and screenshots of billing records before contacting support.
Comparative recap
At-a-glance comparison
| Channel | 期間 | Key points |
| Web (lovi.care) | N/A | Refunds via [email protected] within 30 days; eligibility conditions apply; Lovi processes refunds. |
| iOS (App Store) | N/A | Cancel in Apple Settings; refunds handled by Apple Support, not Lovi. |
| Android (Google Play) | N/A | Cancel in Google Play; refunds handled by Google Play purchase support. |
How to choose action
If you want a refund and bought on the web, contact [email protected] and cite the money-back policy.
If you bought through Apple or Google, contact the respective platform for refund requests and cancel there to stop renewals.
After cancelling
Immediate checks
- Confirm cancellation via the receipt email or account subscription page.
- Check your bank or card statement for any pending charges and keep screenshots.
Follow-up steps
- If you requested a web refund, monitor your email for approval and note that processing can take ~14 days after approval.
- If you need help or cancellation failed, contact support at [email protected] and refer to their refund page: Lovi money-back.
Address
Registered office
Lovi Oy (registered address): Hallitie 3, 90940 Jääli, Finland.
Support contact
For cancellations and refund requests contact: [email protected].
For Lovi help pages and policy details see: Lovi FAQ and Lovi money-back (site).