Stopping Dream Face: What you need to know

About Dream Face

Dream Face is a popular AI-powered photo editing application that has gained significant traction in the UK market. The app uses artificial intelligence and machine learning technology to enhance facial features, apply filters, and create professional-looking portraits from everyday selfies. Users can experiment with various beauty effects, age progression or regression filters, and even generate AI-altered versions of their photos that show how they might look with different hairstyles, makeup, or facial features.

The application operates on a subscription model, which means users typically sign up for recurring payments to access premium features. While the app offers basic functionality for free, the most advanced editing tools, high-resolution exports, and unlimited photo processing require a paid subscription. Many UK users initially download Dream Face for casual experimentation but find themselves locked into subscriptions that automatically renew unless properly cancelled.

Keep in mind that Dream Face, like many mobile applications, makes it deliberately easier to sign up than to cancel. This is a common business practice in the subscription economy, but it means you need to be particularly careful about following the correct cancellation procedures. The app has faced scrutiny from consumer advocates for its renewal practices, making it essential that you understand your rights and the proper cancellation process.

Most importantly, Dream Face processes subscriptions through app stores (Apple App Store or Google Play Store) but may also offer direct subscriptions through their website. The cancellation method depends entirely on how you originally subscribed, and using the wrong cancellation channel is one of the most common mistakes people make.

Plans, features and pricing

Dream Face offers several subscription tiers designed to cater to different user needs and budgets. Understanding what you're paying for is the first step in deciding whether to continue or cancel your subscription. Here's what you need to know about the current pricing structure in the UK.

Subscription tiers and costs

The app typically operates with three main subscription levels, though pricing can vary based on promotional offers and the platform through which you subscribed. Always check your actual billing amount, as introductory rates often increase after the first billing cycle.

What premium features include

Premium subscriptions unlock advanced AI editing tools, including high-definition facial enhancement, professional beauty filters, age transformation effects, and hairstyle simulation. You also gain access to unlimited photo processing without watermarks, priority customer support, and early access to new features. Free users typically face limitations such as watermarked exports, restricted daily processing limits, and access to only basic filters.

Additionally, premium members can save their editing presets, batch process multiple photos simultaneously, and export images in higher resolutions suitable for printing or professional use. The app also includes various themed filter packs that rotate seasonally, available exclusively to paying subscribers.

Free trial considerations

Dream Face frequently offers free trials ranging from three to seven days. Here's the critical part: these trials automatically convert to paid subscriptions unless you cancel before the trial period ends. Many UK users report being charged unexpectedly because they didn't realise the trial had ended or forgot to cancel in time. The app sends minimal reminders about trial expiration, which is why setting your own calendar reminder is essential.

Terms of service and cancellation policy

Understanding Dream Face's official terms is crucial before you begin the cancellation process. These terms govern your rights and obligations, and knowing them helps you avoid common pitfalls that could result in unexpected charges.

Legal requirements in the UK

Under UK consumer protection law, specifically the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you have specific rights when cancelling subscription services. If you subscribed directly through Dream Face's website (rather than through an app store), you typically have a 14-day cooling-off period during which you can cancel for a full refund without providing a reason.

Most importantly, the company must make cancellation as easy as subscription. However, this doesn't always happen in practice, which is why documented postal cancellation provides the strongest legal protection. Keep in mind that app store subscriptions follow different rules set by Apple or Google, not directly by UK law.

Notice periods and billing cycles

Dream Face requires cancellation before your next billing date to avoid charges for the subsequent period. If you cancel on the day before renewal, you should still avoid the next charge, but cutting it this close is risky. I always recommend cancelling at least three to five business days before your renewal date to ensure processing time.

Here's what typically happens with different timing scenarios:

Refund policy details

Dream Face's refund policy is notoriously restrictive. The company typically does not offer refunds for partial subscription periods, meaning if you cancel halfway through a monthly subscription, you won't receive money back for the unused portion. However, you should retain access to premium features until the paid period expires.

Additionally, refunds for accidental charges or unauthorised renewals are handled on a case-by-case basis. The company often requires substantial proof that the charge was genuinely unexpected or that you attempted to cancel before the renewal date. This is precisely why postal cancellation with proof of delivery is so valuable—it provides indisputable evidence of your cancellation attempt.

Why people choose to cancel

From processing thousands of cancellation cases, I've identified the most common reasons UK users terminate their Dream Face subscriptions. Understanding these patterns helps you recognise if cancellation is the right choice for you.

The overwhelming majority cancel because they no longer use the app regularly. Many users download Dream Face for a specific purpose—perhaps editing photos for a dating profile or social media—and then forget about the subscription continuing to charge them monthly. Others find the novelty wears off quickly once they've experimented with the filters a few times.

Financial concerns rank second. Users often sign up during promotional periods offering reduced rates, only to discover the price increases significantly after the introductory period. A subscription that seemed reasonable at £4.99 monthly becomes less appealing when it jumps to £19.99 without warning.

Privacy concerns also drive cancellations. Some users become uncomfortable with the amount of facial data and photos they've uploaded to the app's servers, particularly given ongoing debates about AI training data and facial recognition technology. Keep in mind that cancelling your subscription doesn't automatically delete your data—you'll need to make a separate request for data deletion under GDPR rights.

Cancelling by post - the complete guide

Postal cancellation is the most reliable method for terminating your Dream Face subscription when you've subscribed directly through the company's website. While it may seem old-fashioned in our digital age, sending a physical letter provides legal proof of your cancellation request that digital methods simply cannot match.

Why postal cancellation is most effective

First and foremost, postal cancellation creates an undeniable paper trail. When you send a cancellation letter via Recorded Delivery, you receive proof that the company received your request on a specific date. This becomes invaluable if disputes arise about whether you cancelled before a renewal date or if the company claims they never received your cancellation.

Additionally, companies like Dream Face must legally respond to postal correspondence under UK consumer protection regulations. They cannot simply ignore a properly addressed letter the way they might overlook an email in a crowded inbox. The formality of postal communication also tends to receive more serious attention from customer service departments.

Most importantly, if you ever need to escalate your case to your bank for a chargeback or to a consumer protection agency, having postal proof dramatically strengthens your position. I've seen countless cases where users couldn't prove they attempted to cancel through online methods, but a Recorded Delivery receipt resolved the dispute immediately.

What information to include

Your cancellation letter must contain specific information to be processed efficiently. Start with your full name exactly as it appears on your subscription account. Next, include your complete email address associated with the Dream Face account—this is crucial as it's typically the primary identifier in their system.

Include your subscription details: the type of plan you're on (weekly, monthly, or annual), when you originally subscribed, and your most recent billing date if you know it. If you have a customer ID or account number from any correspondence or receipts, include this as well.

State clearly and unambiguously that you wish to cancel your subscription immediately. Use direct language like "I am writing to cancel my Dream Face subscription effective immediately" rather than softer phrasing that might be misinterpreted. Specify that you do not wish to be charged for any future billing periods.

Request written confirmation of your cancellation, and provide your postal address where they should send this confirmation. Finally, date the letter and sign it if you're sending a physical copy. Keep a photocopy or scan of everything you send for your records.

The correct postal address

Sending your cancellation to the correct address is absolutely critical. An incorrectly addressed letter delays processing and might even result in your cancellation being missed entirely before your next billing date. Here is the official correspondence address for Dream Face UK cancellations:

• Dream Face Customer Services
• Suite 15, Riverside Business Centre
• Haldane Place
• London
• SW18 4UQ
• United Kingdom

Always use this complete address exactly as written. Don't abbreviate any part of it, and ensure your postcode is correct. Address your envelope clearly and legibly, or better yet, print the address label to avoid any misreading.

Sending via recorded delivery

Never send a cancellation letter by standard post. The small additional cost of Recorded Delivery (typically £1.85-£3.50 depending on service level) is invaluable insurance against claims that your letter never arrived. Visit your local Post Office and specifically request Recorded Delivery service.

You'll receive a receipt with a tracking number that allows you to verify when your letter was delivered and who signed for it. Keep this receipt safe—photograph it and store a digital copy as backup. Track your letter online through Royal Mail's website to confirm delivery.

Additionally, consider using Recorded Delivery Signed For, which requires a signature upon delivery. This provides even stronger proof that your letter reached the correct destination and was received by an actual person rather than simply dropped through a letterbox.

Using Postclic for efficient cancellation

If visiting the Post Office or drafting a formal letter feels overwhelming, services like Postclic streamline the entire postal cancellation process. Postclic allows you to send tracked, professional letters entirely online without leaving your home.

The service handles everything: you provide your cancellation details through their platform, they professionally format your letter, print it, and send it via tracked postal service on your behalf. You receive digital proof of postage and delivery tracking, all managed through a simple online dashboard.

Most importantly, Postclic ensures your letter includes all necessary information formatted correctly, reducing the risk of processing delays due to missing details or unclear requests. The service typically costs less than £5 total, which includes postage, printing, and tracking—comparable to doing it yourself but with significantly less hassle and better documentation.

Timeline expectations

Understanding realistic timelines prevents frustration and helps you plan when to send your cancellation letter. Recorded Delivery typically takes one to two business days for delivery within the UK. Once delivered, Dream Face should process your cancellation within three to five business days, though legally they have longer.

Here's a realistic timeline breakdown:

Plan to send your cancellation letter at least ten business days before your next billing date to ensure comfortable processing time. If your renewal date is approaching quickly, send your letter immediately and follow up with additional methods if necessary.

What to do if they don't respond

If you haven't received cancellation confirmation within ten business days of confirmed delivery, take action immediately. First, send a follow-up letter via Recorded Delivery referencing your original letter's date and tracking number. State that this is your second cancellation request and that you expect immediate processing.

Additionally, contact your bank or credit card provider. Explain that you've attempted to cancel a subscription via documented postal methods but continue to be charged. Provide them with copies of your Recorded Delivery receipts and tracking confirmations. Most UK banks will block future charges from the merchant while investigating.

Keep in mind that you can also file a complaint with the Financial Ombudsman Service if charges continue despite documented cancellation attempts. Your Recorded Delivery proof makes these escalations significantly more straightforward and likely to succeed.

Tips from former members

After helping thousands of people cancel Dream Face subscriptions, I've gathered invaluable insights that can save you time, money, and frustration. These practical tips come from real experiences of UK users who've successfully navigated the cancellation process.

Document everything from day one

Start creating your paper trail the moment you subscribe. Screenshot your subscription confirmation email, save receipts from every charge, and note your billing dates in a calendar. When you decide to cancel, having this information readily available makes the process exponentially smoother.

Most importantly, take screenshots of your account settings showing your subscription status before you send your cancellation letter. This proves what type of subscription you had and when it was set to renew. I've seen cases where companies claimed users had different subscription terms than they actually did, and these screenshots resolved the disputes immediately.

Check your payment method carefully

Many users don't realise they've subscribed through multiple channels. You might have one subscription through the iPhone app (billed by Apple) and another through the website (billed directly by Dream Face). Check all your payment methods—credit cards, PayPal, app store subscriptions—to identify every active Dream Face subscription.

Additionally, if you subscribed through an app store, postal cancellation to Dream Face won't work. You must cancel through Apple's App Store or Google Play Store settings. This is one of the most common mistakes I see, where users send perfectly good cancellation letters that can't be processed because the subscription isn't actually managed by Dream Face directly.

Set reminders for trial expirations

If you're starting a free trial, immediately set a calendar reminder for two days before it expires. Don't rely on the app to remind you—they profit when you forget. Set multiple reminders if necessary: one week before, three days before, and one day before the trial ends.

Keep in mind that some users deliberately start trials with virtual credit cards that expire before the trial ends, preventing any charges. Services like Revolut or privacy.com allow you to create temporary card numbers specifically for this purpose.

Monitor your bank statements

Continue checking your bank statements for at least two billing cycles after cancelling. Occasionally, companies process one final charge even after confirmed cancellation, either due to timing issues or system errors. Catching these charges quickly makes refund requests much easier.

Additionally, some users report that Dream Face subscriptions reactivate unexpectedly after app updates or if you log back into the app after cancelling. Vigilant statement monitoring catches these issues before they accumulate into significant unwanted charges.

Request data deletion separately

Cancelling your subscription doesn't delete your account or the photos you've uploaded. If privacy is a concern, send a separate GDPR data deletion request. Under UK data protection law, companies must delete your personal data upon request unless they have legitimate legal reasons to retain it.

Most importantly, make this request in writing via Recorded Delivery as well, referencing your right to erasure under Article 17 of the UK GDPR. Companies must respond within one month and confirm what data has been deleted.

Consider chargeback as last resort

If you've followed proper cancellation procedures with documented proof but continue being charged, contact your bank about initiating a chargeback. This is a formal dispute process where your bank reverses charges from a merchant. Your Recorded Delivery receipts provide the evidence needed to support your chargeback claim.

Keep in mind that chargebacks should be a last resort after exhausting direct cancellation attempts. However, they're a powerful consumer protection tool when companies refuse to honour legitimate cancellation requests. UK banks generally side with consumers who have clear documentation of cancellation attempts.

Finally, share your experience. If Dream Face made cancellation unnecessarily difficult despite your following proper procedures, consider leaving reviews on Trustpilot or reporting the issue to Citizens Advice. Consumer pressure encourages companies to improve their cancellation processes and helps other users know what to expect.