Ending your Facetune membership made easy

About Facetune

Facetune is a photo and video editing application developed by Lightricks Ltd, a company specialising in creative technology solutions. The service operates as a subscription-based mobile application available through both iOS and Android platforms, providing users with sophisticated editing tools designed to enhance personal photographs and video content. In accordance with UK consumer protection legislation, subscribers to Facetune enter into a binding contractual agreement when they activate their subscription through the Apple App Store or Google Play Store.

The registered business address for correspondence relating to Facetune subscriptions in the United Kingdom is:

• 10 Queen Street Place, London, EC4R 1AG

Furthermore, it is essential to understand that whilst the application download may appear cost-free initially, the service operates on a subscription model requiring ongoing payment commitments. The contractual relationship between the subscriber and Lightricks Ltd is governed by the terms and conditions presented at the point of purchase, which constitute a legally binding agreement under UK contract law. Consequently, any modifications to this agreement, including cancellation, must be executed in accordance with the specified terms and relevant statutory provisions.

The application provides various editing functionalities including facial feature adjustment, skin smoothing, teeth whitening, and background manipulation tools. Nevertheless, the sophistication of these features necessitates substantial ongoing development and maintenance, which forms the commercial justification for the subscription-based revenue model. The service has gained considerable market penetration within the UK beauty and cosmetics technology sector, with millions of active subscribers globally.

Membership options and subscription costs

Facetune operates a tiered subscription structure, wherein subscribers may select from multiple payment frequencies and service levels. In accordance with standard industry practice, the pricing model incentivises longer-term commitments through discounted rates for annual subscriptions compared to monthly alternatives. The contractual terms associated with each subscription tier differ substantially, particularly regarding cancellation notice periods and refund eligibility.

Current subscription tiers

The primary subscription options available to UK consumers comprise monthly and annual payment structures. Furthermore, Lightricks Ltd periodically offers promotional pricing for new subscribers, though such offers constitute separate contractual terms with specific conditions attached. It is imperative that subscribers carefully review the exact terms applicable to their particular subscription variant, as these govern their contractual rights and obligations.

It should be noted that pricing may fluctuate based on promotional campaigns, currency exchange rates, and platform-specific pricing policies implemented by Apple or Google. Consequently, subscribers should verify the exact amount charged to their payment method, as this figure represents the contractually binding price term rather than any advertised estimate.

Payment processing and renewal terms

In accordance with standard subscription service protocols, Facetune subscriptions automatically renew at the conclusion of each billing period unless the subscriber takes affirmative action to cancel. This auto-renewal mechanism constitutes a fundamental term of the subscription contract, and subscribers are deemed to have accepted this condition upon initial purchase. The renewal charge is processed through the payment method registered with the subscriber's App Store or Google Play account.

Furthermore, the contractual documentation specifies that renewal charges may be processed up to 24 hours prior to the commencement of the new billing period. This advance processing timeline has significant implications for cancellation deadlines, as subscribers must ensure their cancellation is effectuated sufficiently in advance to prevent the next billing cycle from commencing. Nevertheless, the precise timing mechanisms are controlled by the platform provider rather than Lightricks Ltd directly, creating a complex multi-party contractual arrangement.

Understanding your cancellation rights under UK law

The cancellation of subscription services within the United Kingdom is governed by multiple overlapping legal frameworks, including the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, and general principles of contract law. These statutory provisions establish minimum standards of consumer protection that cannot be contractually waived, regardless of any terms stated within the service agreement.

Statutory cooling-off period

In accordance with the Consumer Contracts Regulations 2013, consumers possess a statutory right to cancel certain contracts within 14 days of formation without providing justification. This cooling-off period applies to distance contracts, including digital subscriptions purchased through mobile application stores. However, the regulations contain specific provisions regarding digital content, whereby the consumer may waive this right if they explicitly agree to immediate performance and acknowledge that such agreement results in loss of the cancellation right.

Consequently, if a Facetune subscriber actively uses the service during the initial 14-day period, having agreed to immediate access at the point of purchase, the statutory cooling-off right may be deemed to have been waived. Nevertheless, this waiver must have been clearly communicated and explicitly accepted by the consumer. Furthermore, even where the statutory cooling-off period has expired or been waived, subscribers retain contractual cancellation rights as specified in the service terms and conditions.

Contractual cancellation provisions

Beyond statutory rights, the Facetune terms of service establish contractual provisions governing subscription cancellation. These provisions specify the procedures, notice periods, and conditions applicable to voluntary cancellation. It is essential to understand that contractual cancellation rights exist independently of statutory protections and may in some circumstances provide more favourable terms than the minimum statutory requirements.

The subscription agreement typically permits cancellation at any time prior to the next renewal date, provided that appropriate notice is given through the designated channels. However, the effectiveness of cancellation depends critically upon compliance with specified procedural requirements. Failure to follow the prescribed cancellation procedure may result in the cancellation being deemed invalid, thereby exposing the subscriber to continued billing obligations.

Refund entitlements and pro-rata adjustments

A frequently misunderstood aspect of subscription cancellation concerns refund entitlements for unused portions of pre-paid subscription periods. The general contractual position, absent specific statutory intervention, is that service providers are not obligated to provide pro-rata refunds for partially used subscription periods. Consequently, a subscriber who cancels midway through an annual subscription period typically remains liable for the full annual fee without entitlement to reimbursement for unused months.

Nevertheless, exceptional circumstances may give rise to refund claims under consumer protection legislation. Where services have not been provided as described, where the provider has breached material contract terms, or where the contract was formed through misrepresentation, subscribers may possess legal grounds to demand full or partial refunds. Furthermore, payment card issuers may offer chargeback mechanisms in cases of disputed charges, though such mechanisms should be considered remedies of last resort rather than standard cancellation procedures.

Why postal cancellation provides superior legal protection

Whilst digital subscription services typically encourage cancellation through online platforms or mobile applications, postal cancellation via Recorded Delivery offers substantially enhanced legal protection and evidential advantages. This superiority derives from fundamental principles of contract law regarding communication of contractual notices and the burden of proof in disputed transactions.

Evidential advantages of postal communication

The primary advantage of postal cancellation lies in the creation of independent, verifiable evidence of the cancellation communication. When a cancellation letter is sent via Royal Mail Recorded Delivery, the sender receives a certificate of posting and subsequent confirmation of delivery. These documents constitute legally admissible evidence that the cancellation notice was dispatched and received, thereby satisfying the subscriber's obligation to communicate their cancellation decision.

In contrast, cancellations processed through mobile applications or online platforms generate only digital records controlled entirely by the service provider. Consequently, disputes regarding whether cancellation was properly effectuated become matters of the subscriber's word against the provider's system logs. Furthermore, technical failures, interface errors, or processing delays within digital systems may result in cancellation requests failing to register despite the subscriber's reasonable belief that cancellation was completed.

Legal principles governing postal notice

Under established contract law principles, a notice sent by post is generally deemed to be communicated at the time of posting, provided that postal communication was a reasonable and contemplated method of correspondence. This \