How to end your Feeld subscription in the UK

About Feeld

Feeld is a dating app designed for open-minded individuals and couples exploring alternative relationship structures. Launched in 2014, this UK-based platform has carved out a unique space in the dating app market by catering specifically to people interested in polyamory, ethical non-monogamy, and various relationship configurations beyond traditional dating. The app serves a global community but maintains its headquarters in London, making it subject to UK consumer protection laws.

What sets Feeld apart from mainstream dating apps is its inclusive approach to modern relationships. The platform allows users to join as singles or as couples, with profile options that accommodate a wide spectrum of relationship preferences and identities. You'll find people looking for everything from casual connections to long-term polyamorous partnerships. The app has gained particular popularity in urban areas across the UK, including London, Manchester, Birmingham, and Brighton.

The service operates on a freemium model, offering basic functionality at no cost whilst charging for premium features through its Majestic membership tier. Like many subscription services, Feeld makes signing up straightforward but cancellation procedures can be less transparent. This is precisely why understanding the postal cancellation route becomes crucial, especially when digital methods fail or you need documented proof of your cancellation request.

Most importantly, Feeld processes payments through major app stores (Apple App Store and Google Play Store) as well as directly through its website. This multi-platform approach can actually complicate cancellation, as the method you need depends entirely on where you originally subscribed. Keep in mind that many users encounter difficulties when trying to cancel through app interfaces, which is why the postal method provides a reliable backup option with legal standing in the UK.

Plans, features and pricing

Understanding what you're paying for helps you decide whether to continue or cancel your subscription. Feeld offers two main tiers: the free version and Majestic membership. The free version provides basic functionality including profile creation, browsing other members, and limited messaging capabilities. However, the experience is intentionally restricted to encourage upgrades.

Free membership limitations

With a free account, you can create a profile and browse potential matches in your area. You'll see who has liked you, but viewing these likes in detail requires a Majestic subscription. Free members face significant messaging restrictions and cannot use advanced filters to refine their search. Additionally, you'll encounter advertisements and have limited visibility in search results, meaning fewer people will see your profile.

Majestic membership benefits

The Majestic tier removes all these restrictions and adds premium features. You gain unlimited likes, can see everyone who has liked you, access advanced filtering options, enjoy ad-free browsing, and receive priority support. Majestic members also get incognito mode, allowing them to browse privately, and they can share private photos with specific matches rather than displaying them publicly.

These prices represent current UK pricing, though rates may vary slightly depending on your payment method and any promotional offers running at the time of subscription. The longer commitment periods offer substantial discounts, which makes them attractive initially but can become problematic if you decide to cancel early, as most subscription services don't offer pro-rata refunds.

Additionally, pricing can differ between iOS, Android, and web subscriptions due to platform fees. Apple and Google take a percentage of subscription revenue, which sometimes results in slightly higher prices through their app stores. This variation is worth noting because it affects not just what you pay but also how you must cancel.

Why understanding your subscription matters for cancellation

Here's something many people overlook: knowing exactly which subscription type you have determines your cancellation rights under UK law. A 12-month subscription purchased at a discount has different cancellation implications than a monthly rolling subscription. Most importantly, if you subscribed through an app store, you're technically in a contract with Apple or Google as well as Feeld, which creates additional layers in the cancellation process.

Terms of service and cancellation policy

Before attempting to cancel, you need to understand the legal framework governing your subscription. Feeld's terms of service, like those of most UK-based digital services, must comply with the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013. These laws provide important protections, but they also outline your responsibilities as a subscriber.

Subscription renewal and automatic billing

Feeld subscriptions auto-renew by default. This means your membership continues indefinitely until you actively cancel it. The service will charge your payment method automatically at the end of each billing cycle without requiring your explicit approval for each transaction. Whilst this is standard practice for subscription services, it catches many people off guard, resulting in unwanted charges.

Keep in mind that you must cancel before your renewal date to avoid being charged for the next period. If you cancel on the day your subscription renews, you've likely already been charged. This timing issue causes significant frustration and is one of the primary reasons people seek postal cancellation methods, which create documented proof of when you requested termination.

Refund policy and your rights

Feeld's standard policy states that subscriptions are non-refundable once purchased. However, UK consumer law provides certain protections that override this policy in specific circumstances. Under the Consumer Contracts Regulations 2013, you have a 14-day cooling-off period for online purchases, including digital subscriptions. If you cancel within 14 days of subscribing and haven't extensively used the service, you may be entitled to a full refund.

Additionally, if the service isn't as described or is faulty, the Consumer Rights Act 2015 gives you grounds to request a refund regardless of the company's stated policy. This becomes relevant if you experience technical issues that prevent you from using features you've paid for, or if the service materially differs from what was advertised.

Notice periods and when cancellation takes effect

When you cancel a Feeld subscription, your access typically continues until the end of your current billing period. This means if you cancel on day 5 of a monthly subscription, you'll still have access for the remaining 25 days you've already paid for. The subscription simply won't renew at the end of that period.

Why postal cancellation provides legal protection

Digital cancellation methods can fail for numerous reasons: technical glitches, unclear interface design, or confirmation emails that never arrive. When you cancel by post using Recorded Delivery, you create indisputable evidence of your cancellation request, including the exact date it was sent and received. This documentation becomes invaluable if disputes arise about whether you cancelled in time or if the company claims they never received your request.

Most importantly, UK law recognises written cancellation notices sent by post as legally binding. The Consumer Contracts Regulations specifically acknowledge written notice as a valid cancellation method, and companies cannot refuse to process cancellations submitted this way. This legal backing makes postal cancellation particularly powerful when dealing with subscription services that seem to make digital cancellation deliberately difficult.

Cancelling by post - the complete guide

Postal cancellation represents the most reliable method for terminating your Feeld subscription when you need documented proof or when other methods have failed. This approach works regardless of whether you subscribed through iOS, Android, or the website, though you may need to cancel through multiple channels if you have subscriptions on different platforms.

Why choose postal cancellation

First, let me explain why postal cancellation often proves superior to digital methods. When you cancel through an app or website, you're relying on that platform's systems working correctly. Interface changes, technical errors, or unclear confirmation processes can leave you uncertain whether your cancellation actually processed. I've seen countless cases where people thought they'd cancelled, only to be charged again because the digital cancellation didn't complete properly.

Postal cancellation eliminates this uncertainty. You have physical proof of sending your request, confirmation of delivery, and a paper trail that holds up legally. Additionally, companies take postal communications more seriously, as they indicate a subscriber who understands their rights and is willing to document their actions. This often results in faster, more thorough processing of your request.

Gathering necessary information before you write

Before drafting your cancellation letter, collect all relevant information about your subscription. You'll need your full name as it appears on the account, the email address associated with your Feeld profile, and any subscription or order numbers from payment confirmations. If you subscribed through an app store, note whether it was Apple or Google, as this information helps Feeld identify your account quickly.

Additionally, check your bank or credit card statements to identify exactly when charges occur. This helps you determine your renewal date and ensures you send your cancellation with adequate time. Keep in mind that you should aim to have your letter delivered at least 5-7 working days before your next renewal date to avoid any disputes about timing.

What to include in your cancellation letter

Your cancellation letter needs to be clear, concise, and contain specific information. Start with your full name and contact details at the top, followed by the date. Address it to Feeld's customer service department and clearly state your intention to cancel in the opening sentence. Include your account email address and any reference numbers you have from subscription confirmations or payment receipts.

Specify that you're requesting immediate cancellation and that you do not want the subscription to auto-renew. Request written confirmation of your cancellation, including the date when your access will end. If you're within the 14-day cooling-off period or believe you're entitled to a refund for any reason, state this clearly and reference the relevant UK consumer protection legislation.

Most importantly, keep your letter factual and professional. You don't need to explain why you're cancelling unless you're requesting a refund based on service issues. Simply state what you want, provide the necessary identifying information, and request confirmation. Emotional language or lengthy explanations don't strengthen your case and may actually slow down processing.

Sending your letter with proof of delivery

Never send a cancellation letter by standard post. Always use Royal Mail Recorded Delivery or Special Delivery, which provide tracking and proof of delivery. This costs a few pounds extra but is absolutely worth it. The tracking number allows you to monitor your letter's progress, and the signature upon delivery proves the company received your cancellation request.

When you visit the post office, keep your receipt with the tracking number. Once your letter is delivered, take a screenshot or print the tracking information showing the delivery date and signature. Store this documentation with a copy of your letter. This complete paper trail protects you if the company later claims they never received your cancellation or if charges continue after your cancellation should have taken effect.

The company's postal address for cancellations

Send your cancellation letter to Feeld's registered office address. Here's where you need to send your Recorded Delivery letter:

• Feeld Ltd
• 86-90 Paul Street
• London
• EC2A 4NE
• United Kingdom

Address your envelope clearly and ensure you've included the complete postcode. Double-check the address before posting, as incorrect addressing can delay delivery and potentially cause you to miss your cancellation deadline. Additionally, consider marking the envelope "URGENT - SUBSCRIPTION CANCELLATION" to ensure it receives prompt attention upon arrival.

Following up on your cancellation

Once Royal Mail confirms delivery, wait 3-5 working days, then check whether you've received confirmation from Feeld. If you haven't heard back within a week of delivery, follow up. You can reference your letter, provide the tracking number and delivery date, and request immediate confirmation of your cancellation status.

Keep monitoring your payment method for any charges. If you're charged after your cancellation should have taken effect, contact your bank or card provider immediately. Provide them with copies of your cancellation letter, proof of delivery, and any correspondence from Feeld. UK banks typically support customers in subscription disputes when clear documentation exists, and may reverse charges whilst investigating.

Using services like Postclic for efficient cancellation

If you want to streamline the postal cancellation process, services like Postclic can handle the logistics for you. These platforms allow you to create your cancellation letter online, then they print, envelope, and send it via Tracked Delivery on your behalf. You receive digital proof of sending and delivery without visiting a post office.

The main benefits include time savings, professional formatting that ensures your letter includes all necessary elements, and digital record-keeping that stores your cancellation documentation securely. Whilst you can certainly handle postal cancellation yourself, these services appeal to people who want efficiency and don't want to worry about missing any steps in the process. The cost is typically comparable to or only slightly more than handling it yourself when you factor in stationery, printing, envelopes, and Recorded Delivery fees.

Tips from former members

After processing thousands of subscription cancellations, I've gathered insights from people who've successfully cancelled Feeld memberships. These practical tips help you avoid common pitfalls and ensure smooth cancellation.

Cancel well before your renewal date

This is the single most important tip: don't wait until the last minute. Aim to send your cancellation letter at least 10 working days before your renewal date. This buffer accounts for postal delays, processing time, and any unexpected issues. I've seen too many people send cancellations just days before renewal, only to face disputes about whether the cancellation arrived in time.

Additionally, if your renewal date falls near a weekend or bank holiday, factor in extra time. Royal Mail doesn't deliver on Sundays or bank holidays, and many companies process cancellations more slowly during these periods. A little extra cushion saves significant stress and potential unwanted charges.

Take screenshots of everything

Before you cancel, screenshot your subscription details within the app or website. Capture images showing your subscription type, renewal date, and payment amount. These screenshots provide baseline evidence of your subscription status. After cancelling, screenshot or photograph your completed letter before posting it, and save all postal receipts and tracking information.

This documentation habit might seem excessive, but it's invaluable if disputes arise. Having comprehensive evidence of your subscription status, cancellation request, and delivery proof puts you in a strong position. Keep these records for at least six months after cancellation, as billing errors sometimes surface weeks or months later.

Check all platforms where you might have subscriptions

Here's a mistake I see frequently: people cancel their Feeld subscription through one platform but forget they have another active subscription elsewhere. If you've ever used Feeld on both iPhone and Android, or if you've subscribed through both an app store and the website, check each platform separately. Each subscription requires individual cancellation.

Log into your Apple ID subscription management, Google Play subscriptions, and your Feeld web account. Verify whether active subscriptions exist on each platform. It's entirely possible to have multiple overlapping subscriptions without realising it, especially if you've switched devices or reinstalled the app over time.

Understanding why people cancel

Knowing common cancellation reasons helps you assess whether cancelling is right for you. Many people cancel Feeld because they've found a relationship and no longer need the service. Others find the user base in their area too small to justify the subscription cost, particularly outside major cities. Some users feel uncomfortable with the app's community or discover it doesn't match their expectations.

Cost is another significant factor. Whilst Feeld's pricing is comparable to other dating apps, the annual subscription represents a substantial commitment. People on tight budgets often subscribe for a month or two, then cancel until they can afford to rejoin. Technical issues also drive cancellations, particularly problems with the app crashing, messages not sending, or profiles not displaying correctly.

Don't ignore your subscription hoping it will go away

Some people avoid cancelling because they find the process daunting or assume their subscription will eventually expire. This is wishful thinking that costs real money. Subscriptions continue indefinitely until you actively cancel them. Deleting the app doesn't cancel your subscription. Removing your payment method might prevent charges temporarily, but it doesn't officially cancel your membership and may result in your account being flagged for non-payment.

Take action as soon as you decide you want to cancel. The process might seem tedious, but it's far less frustrating than dealing with months of unwanted charges and the hassle of requesting refunds after the fact.

Keep records even after successful cancellation

Once you receive confirmation that your subscription has been cancelled, don't immediately delete all your documentation. Billing errors can occur weeks or months after cancellation. I've worked with people who were incorrectly charged six months after cancelling because of system glitches or data migration errors.

Maintain a folder with your cancellation letter, proof of delivery, confirmation emails, and screenshots for at least six months. If you're charged after cancellation, having this complete record allows you to resolve the issue quickly. Without documentation, you'll struggle to prove when you cancelled and whether the company acknowledged your request.

Consider timing if you want to rejoin later

If there's any chance you might want to use Feeld again in the future, think about timing your cancellation strategically. Some subscription services offer win-back promotions to former members, sometimes at discounted rates. Cancelling at the natural end of your subscription period rather than mid-cycle means you've used what you paid for and can take advantage of any promotional offers when you return.

Additionally, cancelling professionally and following proper procedures keeps your account in good standing. This matters if you later decide to resubscribe, as accounts flagged for payment issues or disputes may face restrictions or lose access to promotional pricing.

Know your rights but remain professional

Understanding UK consumer protection laws empowers you during the cancellation process, but wielding this knowledge aggressively rarely helps. When communicating with Feeld, be firm but professional. State your rights clearly when relevant, particularly regarding the 14-day cooling-off period or service quality issues, but avoid threatening language or aggressive demands.

Most customer service representatives respond better to professional, factual communication. If you need to escalate a dispute, having a record of reasonable, professional correspondence strengthens your position. Save aggressive tactics for genuine last resorts when all reasonable approaches have failed.

Finally, remember that cancelling a subscription isn't a reflection on you or a failure. Subscriptions should serve your needs, and when they no longer do, cancelling is the sensible financial decision. Don't let subscription fatigue or cancellation anxiety keep you paying for services you're not using. Take control, follow the postal cancellation process outlined here, and move forward knowing you've handled the situation properly and protected your interests.