Ending your Keto Cycle membership made easy

About Keto Cycle subscription services

Keto Cycle operates as a digital diet subscription service provider offering personalised ketogenic diet plans to consumers throughout the United Kingdom. The service functions primarily through a mobile application and web-based platform, delivering customised meal plans, shopping lists, and nutritional guidance designed to facilitate adherence to ketogenic dietary principles. In accordance with UK consumer protection legislation, subscribers enter into a binding contractual agreement upon registration, which establishes specific rights and obligations for both parties.

The contractual framework governing Keto Cycle subscriptions falls under the jurisdiction of the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. These legislative instruments provide comprehensive protection for UK consumers engaging with subscription-based services, particularly those initiated through distance selling mechanisms such as online platforms or mobile applications. Furthermore, the service provider maintains obligations under data protection regulations, given the personal health information collected during the subscription process.

Keto Cycle's business model centres upon recurring payment structures, wherein subscribers authorise periodic charges to their nominated payment methods. This arrangement constitutes a continuing contract under English contract law, which carries specific implications for termination procedures. Consequently, understanding the precise terms governing cancellation becomes essential for subscribers seeking to discontinue their membership whilst ensuring compliance with contractual notice requirements and avoiding unintended financial obligations.

Membership structures and pricing arrangements

Available subscription tiers

Keto Cycle offers multiple subscription duration options, each presenting distinct pricing structures and contractual commitment periods. The service typically provides monthly, quarterly, and annual membership plans, with pricing variations reflecting the length of commitment undertaken by the subscriber. In accordance with standard industry practice, longer commitment periods generally feature reduced monthly equivalent costs, incentivising extended contractual relationships.

The contractual terms associated with each subscription tier establish specific renewal provisions and cancellation notice requirements. Monthly subscriptions typically operate on an auto-renewal basis, whereby the contract automatically extends for successive monthly periods unless terminated in accordance with the prescribed cancellation procedure. Quarterly and annual subscriptions similarly incorporate automatic renewal clauses, though the renewal periods correspond to the initial subscription duration selected.

Payment processing mechanisms

Payment collection occurs through automated recurring billing systems, which charge the subscriber's registered payment method at predetermined intervals. This arrangement constitutes a continuous payment authority under UK financial regulations, granting the service provider permission to collect payments without requiring individual transaction authorisation. Nevertheless, subscribers retain the right to revoke this authority through their payment provider, though such action does not necessarily fulfil contractual cancellation requirements established in the service agreement.

The distinction between payment cancellation and contract termination represents a critical consideration in subscription management. Whilst discontinuing payment authority may prevent future charges, it does not automatically discharge contractual obligations or provide lawful termination of the service agreement. Consequently, proper cancellation procedures must be followed to ensure complete termination of both contractual obligations and payment liabilities.

Understanding your cancellation rights under UK law

Statutory cooling-off period provisions

The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 establish a mandatory fourteen-day cooling-off period for distance contracts, including online subscription services. This statutory right permits consumers to cancel their subscription without providing justification and without incurring penalties, provided the cancellation occurs within fourteen days from the date of contract formation. In accordance with these regulations, the cooling-off period commences on the day the contract is concluded, which typically corresponds to the date of subscription purchase.

During this fourteen-day period, consumers possess an unconditional right to withdraw from the contract. The service provider cannot impose cancellation fees or require explanation for the withdrawal decision. Furthermore, any payments collected during this period must be refunded within fourteen days of the cancellation notice being received by the service provider. Nevertheless, if the consumer has actively utilised the service during the cooling-off period, the provider may be entitled to deduct a proportionate amount reflecting the value of services already supplied.

Cancellation rights beyond the cooling-off period

Following expiration of the statutory cooling-off period, cancellation rights become governed by the contractual terms established in the service agreement. These terms specify notice periods, cancellation procedures, and any applicable restrictions on termination timing. Typically, subscription services require advance notice ranging from seven to thirty days before the next billing cycle, though specific requirements vary according to individual contractual provisions.

The Consumer Rights Act 2015 provides additional protections where services fail to meet quality standards or do not match descriptions provided during the sales process. Under these circumstances, consumers may possess grounds for immediate termination without observing standard notice periods. Furthermore, unfair contract terms that create significant imbalances in parties' rights and obligations may be challengeable under the Consumer Rights Act, potentially affecting enforceability of restrictive cancellation provisions.

Documentation and evidence requirements

Establishing clear evidence of cancellation communication constitutes essential protection for consumers seeking to terminate subscription agreements. In contractual disputes regarding cancellation timing or receipt of termination notices, the burden of proof typically falls upon the party asserting that proper notice was provided. Consequently, maintaining comprehensive documentation of all cancellation communications becomes paramount for protecting consumer interests.

Postal cancellation methods, particularly those utilising tracked delivery services such as Royal Mail Recorded Delivery, provide superior evidential value compared to unverified communication methods. These services generate independent proof of posting and delivery, creating robust documentation that establishes both the timing and receipt of cancellation notices. Such evidence proves invaluable should disputes arise regarding whether proper cancellation procedures were followed or whether notices were received within required timeframes.

Comprehensive postal cancellation procedure

Why postal cancellation provides optimal protection

Postal cancellation through tracked delivery services represents the most legally robust method for terminating subscription agreements. This approach generates independent third-party verification of both dispatch and receipt, creating incontrovertible evidence that cancellation notice was properly served. In accordance with established contractual law principles, written notice delivered by post provides superior evidential weight compared to electronic communications, which may be subject to technical failures, filtering systems, or delivery disputes.

Furthermore, postal cancellation eliminates reliance upon the service provider's internal systems and processes. Online cancellation mechanisms may encounter technical difficulties, require navigation through complex user interfaces designed to discourage cancellations, or depend upon proper functioning of the provider's digital infrastructure. Conversely, postal delivery operates through independent Royal Mail systems, ensuring that cancellation communications reach the service provider regardless of any technical or administrative obstacles within their organisation.

The legal doctrine of proper service recognises postal delivery as establishing a presumption of receipt, particularly when tracked delivery methods are employed. This presumption shifts the evidential burden to the service provider to demonstrate non-receipt, rather than requiring the consumer to prove delivery occurred. Consequently, postal cancellation provides enhanced protection against disputes regarding whether cancellation notices were received or processed appropriately.

Preparing your cancellation correspondence

Effective cancellation letters must contain specific essential information to ensure clarity and enforceability. The correspondence should clearly identify the subscriber through inclusion of full name, subscription account number or email address associated with the account, and current contact details. Furthermore, the letter must unambiguously express the intention to terminate the subscription agreement, specifying the desired cancellation date or requesting immediate termination subject to contractual notice requirements.

The cancellation notice should reference the specific contractual provisions governing termination, demonstrating compliance with agreed procedures. Additionally, including a request for written confirmation of cancellation and cessation of all future charges provides clear documentation of expectations and facilitates identification of any processing failures. The correspondence should maintain a professional tone whilst firmly asserting the subscriber's rights under both contractual terms and applicable consumer protection legislation.

Including specific details regarding payment history and upcoming billing dates strengthens the cancellation notice by demonstrating awareness of contractual timelines and ensuring the service provider cannot claim ambiguity regarding intended termination timing. Moreover, explicitly requesting refund of any charges collected after the effective cancellation date establishes clear expectations and preserves rights to recover improper charges should processing errors occur.

Postal address for cancellation notices

All postal cancellation correspondence for Keto Cycle subscriptions should be directed to the company's registered business address. Ensuring accurate addressing proves essential for valid service of cancellation notices and establishing proper delivery to the service provider's premises. The complete postal address must be utilised as follows:

• Keto Cycle
• UAB Kilo Health
• Antakalnio str. 17
• Vilnius 10312
• Lithuania

It is important to note that whilst Keto Cycle operates within the UK market, the service provider maintains its registered business address in Lithuania. This international dimension carries implications for delivery timeframes and applicable legal jurisdictions. Nevertheless, the Consumer Rights Act 2015 and Consumer Contracts Regulations 2013 continue to apply to contracts with UK consumers regardless of the service provider's location, provided the services are directed toward the UK market.

Selecting appropriate postal services

Royal Mail Recorded Delivery represents the recommended postal service for cancellation correspondence, providing tracked delivery with signature confirmation upon receipt. This service generates a unique tracking reference number, enabling verification of delivery status through Royal Mail systems. Furthermore, Recorded Delivery provides compensation cover for items up to specified values, though the primary benefit lies in the proof of delivery rather than financial protection.

International Tracked delivery services should be utilised given the Lithuanian destination address, ensuring appropriate tracking throughout the international postal journey. Standard international delivery services lack the verification mechanisms necessary for establishing proof of delivery, potentially creating evidential gaps should disputes arise regarding receipt of cancellation notices. The additional cost associated with tracked international delivery proves worthwhile considering the financial implications of failed or disputed cancellations.

Alternatively, services such as Postclic streamline the postal cancellation process by handling letter preparation, printing, and dispatch through tracked delivery services. These platforms provide digital interfaces for composing cancellation correspondence, professional formatting, and automatic selection of appropriate tracked postal services. Furthermore, Postclic maintains digital records of all correspondence, creating accessible archives of cancellation communications alongside tracking information and delivery confirmations.

Timeline considerations and processing periods

International postal delivery to Lithuania typically requires five to ten working days, though delivery timeframes may extend during peak periods or due to customs processing requirements. Consequently, subscribers must account for these delivery periods when calculating cancellation timing relative to upcoming billing cycles. Initiating cancellation well in advance of renewal dates ensures sufficient time for postal delivery and internal processing by the service provider.

Following receipt of cancellation notices, service providers typically require additional processing time to update account statuses and cease billing arrangements. Contractual terms may specify processing periods, though reasonable timeframes generally range from five to ten business days. Therefore, comprehensive cancellation timelines should incorporate postal delivery duration, contractual notice periods, and internal processing requirements to ensure termination occurs before unwanted renewal charges are collected.

Monitoring delivery and following up

Tracking reference numbers provided by Royal Mail enable monitoring of delivery progress through online tracking systems. Subscribers should regularly check delivery status to confirm successful arrival at the destination address. Upon confirmation of delivery, retaining all tracking information and delivery receipts provides essential evidence should any subsequent disputes arise regarding cancellation timing or receipt.

In circumstances where delivery confirmation is not received within expected timeframes, or where the service provider fails to acknowledge receipt despite tracking confirmation showing delivery, follow-up correspondence becomes necessary. Such follow-up should reference the original cancellation letter, include copies of tracking information demonstrating delivery, and firmly request immediate processing of the cancellation and confirmation of account closure.

Common motivations for subscription termination

Financial considerations and value assessment

Economic factors frequently motivate subscription cancellations, particularly where subscribers reassess the value proposition relative to costs incurred. The recurring nature of subscription payments creates cumulative financial commitments that may become unsustainable during periods of economic constraint or when household budgets require adjustment. Furthermore, subscribers may determine that the services provided do not justify the ongoing expenditure, particularly if initial expectations regarding service quality or utility are not met through actual usage.

Comparative analysis of alternative diet planning resources may reveal more cost-effective options, prompting subscribers to terminate existing arrangements in favour of different service providers or free resources. Additionally, subscribers who successfully establish ketogenic dietary habits may conclude that continued subscription services are unnecessary once foundational knowledge and meal planning capabilities have been developed, rendering ongoing payments redundant.

Dietary approach modifications

Changes in dietary preferences or health requirements constitute another prevalent reason for cancelling ketogenic diet subscriptions. Subscribers may determine that ketogenic dietary approaches do not align with their nutritional needs, lifestyle requirements, or personal preferences after trial periods. Furthermore, healthcare professional recommendations may advise against continued adherence to ketogenic dietary patterns based on individual health assessments or emerging medical conditions.

The restrictive nature of ketogenic diets may prove unsustainable for certain individuals, leading to decisions to adopt alternative nutritional approaches offering greater flexibility or variety. Moreover, achievement of initial weight loss or health objectives may prompt transitions to maintenance dietary patterns that do not require specialised ketogenic meal planning, eliminating the need for continued subscription services.

Service quality and functionality concerns

Dissatisfaction with service quality, functionality, or content represents a significant driver of subscription cancellations. Subscribers may find that meal plans lack variety, recipes prove impractical or time-consuming, or shopping lists contain ingredients that are difficult to source or prohibitively expensive. Furthermore, technical issues affecting application performance, content delivery, or user interface functionality may diminish service value and prompt cancellation decisions.

Expectations established during marketing communications or trial periods may not align with actual service delivery, creating disappointment and motivating termination. Additionally, inadequate customer support, delayed responses to queries, or unhelpful guidance when difficulties arise can erode subscriber confidence and satisfaction, ultimately leading to cancellation decisions.

Lifestyle changes and competing priorities

Significant life events or changes in personal circumstances frequently necessitate subscription cancellations. Career changes, relocation, family commitments, or health issues may alter available time for meal preparation or reduce capacity to maintain structured dietary regimens. Furthermore, competing financial priorities arising from major life events may require elimination of discretionary expenditures, including subscription services.

Travel requirements, whether for business or personal purposes, may render meal planning subscriptions impractical during extended periods away from home. Similarly, changes in household composition or living arrangements may affect dietary planning needs, potentially eliminating requirements for individualised ketogenic meal planning services.

Post-cancellation considerations and rights

Confirmation and account closure verification

Following submission of cancellation notices, subscribers should expect to receive written confirmation acknowledging receipt and confirming account closure. This confirmation should specify the effective cancellation date and confirm that no further charges will be collected. In circumstances where confirmation is not received within reasonable timeframes following delivery of cancellation notices, proactive follow-up becomes necessary to ensure proper processing and prevent unintended charges.

Verification of account closure should include checking that no further payments are collected from registered payment methods. Subscribers should monitor bank statements and payment card transactions for several billing cycles following cancellation to ensure complete cessation of charges. Should unauthorised charges appear after confirmed cancellation dates, immediate contact with both the service provider and payment card issuer becomes necessary to dispute charges and secure refunds.

Refund entitlements and processing

Refund rights depend upon the timing of cancellation relative to billing cycles and services already provided. Cancellations occurring within the statutory fourteen-day cooling-off period generally entitle subscribers to full refunds, subject to potential deductions for services already utilised. Beyond the cooling-off period, refund entitlements become governed by contractual terms, which typically do not provide for refunds of payments covering subscription periods already commenced.

Nevertheless, charges collected after effective cancellation dates constitute unauthorised transactions that must be refunded regardless of contractual terms. Furthermore, where services fail to meet quality standards required under the Consumer Rights Act 2015, or where contractual terms are breached by the service provider, additional refund rights may arise. Subscribers should assert these rights firmly whilst maintaining detailed records of all communications regarding refund requests.

Data protection and information retention

Following cancellation, subscribers retain rights under the UK General Data Protection Regulation regarding personal information held by the service provider. These rights include requesting deletion of personal data where no legitimate grounds exist for continued retention. Furthermore, subscribers may request copies of all personal information held, enabling verification that data is not being retained or processed inappropriately following account closure.

Submitting data deletion requests alongside cancellation notices ensures comprehensive termination of the relationship with the service provider. Such requests should specify that all personal information, including dietary preferences, health data, payment information, and usage records, should be permanently deleted from the provider's systems. Nevertheless, service providers may retain certain information where legal obligations require retention, such as financial records for tax purposes or fraud prevention data.

Preventing unauthorised account reactivation

Ensuring complete termination of payment authorities represents a crucial final step in the cancellation process. Whilst proper cancellation procedures should result in cessation of charges, contacting payment card issuers or payment platforms to revoke continuous payment authorities provides additional protection against unauthorised charges. This step proves particularly important where concerns exist regarding proper processing of cancellation requests or where service providers have histories of processing errors.

Subscribers should maintain comprehensive records of all cancellation correspondence, tracking information, delivery confirmations, and subsequent communications for extended periods following cancellation. These records provide essential evidence should disputes arise months or years after cancellation regarding alleged outstanding payments or claims that subscriptions remained active. Furthermore, such documentation proves valuable if unauthorised charges appear requiring dispute resolution through payment providers or alternative dispute resolution mechanisms.