Ending your Noom membership made easy

Understanding Noom and its contractual framework

Noom operates as a digital health platform providing weight management and nutritional guidance services through a subscription-based model. The company, which maintains its UK registered office at 15 Alfred Place, London, WC1E 7EB, delivers its services primarily through a mobile application interface. In accordance with UK consumer protection legislation, Noom's operational structure falls under the jurisdiction of both the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, which establish specific requirements for distance selling contracts.

The service combines psychological principles with nutritional education, offering subscribers access to personalised meal planning, activity tracking, and behavioural coaching. Furthermore, the platform employs what it terms a \