Ending your Your Keto Diet membership made easy

About Your Keto Diet

Your Keto Diet operates as a personalised nutrition planning service that provides subscribers with customised ketogenic meal plans and dietary guidance. The service functions through a subscription-based model, whereby consumers enter into a contractual arrangement to receive ongoing access to digital meal planning resources, recipes, and nutritional support materials. In accordance with UK consumer protection legislation, particularly the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, subscribers possess specific statutory rights regarding the formation and termination of such service agreements.

The contractual relationship established between Your Keto Diet and its subscribers constitutes a distance selling arrangement, given that the service is purchased online without face-to-face interaction. Consequently, enhanced consumer protections apply, including mandatory cooling-off periods and specific disclosure requirements. Understanding these legal frameworks proves essential when considering the cancellation of your subscription, as they establish the foundation upon which your contractual rights rest.

Furthermore, the service operates within the digital content and services sector, which carries particular implications under UK law. The Digital Content Directive provisions, as implemented through the Consumer Rights Act 2015, afford subscribers additional protections concerning the quality and fitness for purpose of digital services. These statutory safeguards operate independently of the contractual terms established by the service provider, thereby creating a comprehensive framework of consumer rights.

Membership options and pricing structure

Your Keto Diet typically offers various subscription tiers, each creating distinct contractual obligations and corresponding cancellation procedures. The pricing structure generally operates on a recurring payment basis, whereby subscribers authorise periodic charges in exchange for continued access to the service. Understanding the specific terms of your subscription plan proves crucial, as different membership levels may carry varying notice periods and cancellation requirements.

The contractual terms governing each subscription tier establish the parameters within which cancellation rights operate. Fixed-term contracts, such as quarterly or annual plans, may contain specific provisions regarding early termination, potentially including financial penalties or requirements to pay the remainder of the contracted period. Nevertheless, these contractual provisions must operate within the boundaries established by statutory consumer protection legislation.

Understanding payment obligations

Payment obligations under subscription agreements continue until proper notice of cancellation has been received and processed by the service provider. Consequently, the timing and method of cancellation notification directly impact your financial liability. Cancellation notices must be delivered in accordance with the contractual terms, and where multiple methods are available, postal notification via recorded delivery provides the most robust evidential foundation.

Furthermore, subscribers should note that the cessation of payment instructions to their bank or payment provider does not constitute valid contractual cancellation. Such action may result in breach of contract claims, potential debt collection proceedings, and adverse impacts upon credit ratings. Proper contractual termination requires explicit notification to the service provider in accordance with the agreed terms and conditions.

Understanding your cancellation rights under UK law

The legal framework governing subscription cancellations in the United Kingdom derives from multiple statutory sources. The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 establish a mandatory cooling-off period of fourteen days from the date of contract formation for distance selling arrangements. During this statutory period, consumers possess an unconditional right to cancel without providing justification or incurring penalties, subject to certain exceptions relating to digital content.

Statutory cooling-off period provisions

In accordance with Regulation 29 of the Consumer Contracts Regulations, the fourteen-day cancellation period commences from the day after contract conclusion for service agreements. However, where the service involves the supply of digital content not provided on a tangible medium, the consumer's right to cancel may be affected if service provision begins during the cooling-off period with the consumer's express consent and acknowledgement that the cancellation right will be lost.

Nevertheless, if the trader has failed to provide the required pre-contract information or confirmation of the contract, the cancellation period extends significantly. Specifically, the cooling-off period continues for twelve months beyond the standard fourteen-day period, or until such information is provided, at which point a new fourteen-day period commences. This extended protection ensures compliance with disclosure obligations and penalises non-compliant traders.

Post-cooling-off period cancellation rights

Beyond the statutory cooling-off period, cancellation rights derive from the contractual terms agreed between the parties. The service provider's terms and conditions establish the notice periods, procedures, and any applicable conditions for termination. These contractual provisions must be clearly communicated to subscribers and cannot contravene statutory consumer protections or unfair contract terms legislation.

The Consumer Rights Act 2015 provides additional safeguards where services fail to meet required standards. Section 50 establishes that services must be performed with reasonable care and skill, whilst Section 52 requires services to be performed within a reasonable time. Where these statutory requirements are breached, consumers may possess enhanced rights to terminate the contract and potentially claim remedies including refunds or compensation.

Why postal cancellation provides superior protection

Postal cancellation via recorded delivery offers substantial evidential advantages compared to alternative cancellation methods. The tracked nature of recorded delivery services creates an independent, verifiable record of dispatch and delivery, thereby eliminating disputes regarding whether notice was provided or when it was received. This documentation proves invaluable should disagreements arise concerning the effective date of cancellation or whether proper notice was given.

Furthermore, postal cancellation generates a permanent written record of your cancellation instruction, including the precise date and content of your notification. This written evidence may prove essential in subsequent disputes, particularly where the service provider alleges that cancellation was not properly effected or that additional payments remain due. Digital or telephone cancellation methods often lack comparable evidential robustness, potentially leaving consumers vulnerable to claims that proper procedures were not followed.

Step-by-step postal cancellation procedure

Executing cancellation through postal channels requires methodical adherence to established procedures to ensure legal effectiveness and create comprehensive documentation. The following structured approach ensures compliance with contractual obligations whilst maximising evidential protection.

Preliminary preparation requirements

Prior to drafting your cancellation correspondence, gather all relevant documentation pertaining to your subscription. This includes your original subscription confirmation, payment records, correspondence from the service provider, and most importantly, the complete terms and conditions governing your membership. Review these documents carefully to identify specific cancellation procedures, required notice periods, and any contractual provisions regarding termination.

Additionally, verify your account details, including your customer reference number, registered email address, and subscription commencement date. These details should be incorporated into your cancellation correspondence to facilitate accurate identification of your account and prevent processing delays. Furthermore, calculate the required notice period based on your subscription type and contractual terms, ensuring your cancellation becomes effective at the desired time.

Drafting your cancellation correspondence

Your cancellation letter must contain specific essential elements to constitute valid contractual notice. Include your full name and postal address as registered with the service, your customer account number or reference, and a clear, unambiguous statement of your intention to cancel the subscription. Specify the date from which you wish the cancellation to take effect, ensuring this allows for any contractually required notice period.

The correspondence should reference the specific subscription plan you are cancelling and request written confirmation of the cancellation, including confirmation of the final payment date and amount. Furthermore, if you are cancelling within the statutory cooling-off period, explicitly reference your rights under the Consumer Contracts Regulations 2013 and request a full refund in accordance with statutory provisions.

Addressing and dispatch procedures

Address your cancellation correspondence to the registered business address of Your Keto Diet. The correct postal address must be obtained from the service provider's official communications or website, ensuring your notice reaches the appropriate administrative department. The address should be formatted precisely as follows:

• Your Keto Diet
• Brivio Limited
• 128 City Road
• London
• EC1V 2NX
• United Kingdom

Dispatch your cancellation letter via Royal Mail Recorded Delivery or Special Delivery service. These tracked postal services provide proof of posting and delivery, creating an evidential chain demonstrating compliance with notice requirements. Retain your proof of posting receipt, which contains the tracking reference number, and monitor the delivery status through Royal Mail's tracking system.

Post-dispatch monitoring and record-keeping

Following dispatch, maintain comprehensive records of your cancellation process. Retain copies of your cancellation letter, proof of posting receipt, tracking information showing successful delivery, and any subsequent correspondence from the service provider. These documents form your evidential foundation should disputes arise regarding the cancellation.

Monitor your account and payment methods following the expected effective cancellation date to ensure no further charges are applied. If unauthorised charges occur after proper cancellation notice, contact your payment provider immediately to dispute the transaction whilst simultaneously pursuing resolution with the service provider. Your postal cancellation documentation provides the necessary evidence to support such disputes.

Utilising professional postal services

Services such as Postclic offer streamlined solutions for sending cancellation correspondence via tracked postal channels. These platforms enable users to compose, format, and dispatch letters digitally, with the service handling physical printing, envelope preparation, and recorded delivery dispatch. Consequently, subscribers benefit from time savings whilst maintaining the evidential advantages of postal cancellation.

Furthermore, such services provide digital records of correspondence content and delivery confirmation, creating an accessible archive of your cancellation documentation. The professional formatting ensures your correspondence appears clear and businesslike, whilst the tracked dispatch method generates the necessary proof of delivery. This approach combines convenience with legal robustness, particularly beneficial for individuals unfamiliar with formal business correspondence protocols.

Common reasons for subscription cancellation

Understanding the typical motivations for cancelling diet subscription services provides context for the prevalence of cancellation procedures and the importance of accessible termination processes. Whilst individual circumstances vary considerably, certain patterns emerge across consumer experiences with subscription-based dietary services.

Dietary approach incompatibility

Many subscribers discover that the ketogenic dietary approach does not align with their physiological responses, lifestyle requirements, or health objectives. The restrictive nature of ketogenic eating patterns may prove unsustainable for some individuals, leading to decisions to discontinue the service. Furthermore, some subscribers may receive medical advice suggesting alternative dietary approaches would better serve their health needs, necessitating cancellation of keto-specific services.

Service value considerations

Subscribers frequently reassess the value proposition of ongoing subscription costs relative to the benefits received. Where individuals feel they have extracted the primary value from the service—such as learning basic ketogenic principles and establishing meal planning routines—they may determine that continued subscription payments no longer represent proportionate value. This commercial assessment represents a legitimate basis for contractual termination in accordance with standard subscription terms.

Financial circumstances changes

Changes in personal financial situations often necessitate reduction of discretionary expenditure, including subscription services. Diet planning subscriptions, whilst potentially valuable, may be deprioritised when household budgets require adjustment. Such financial pressures constitute common and entirely reasonable grounds for cancelling non-essential service agreements.

Achievement of dietary objectives

Some subscribers successfully achieve their initial health or weight management objectives through use of the service, subsequently determining that ongoing subscription is unnecessary. Having established sustainable dietary habits and acquired sufficient knowledge to maintain their chosen eating pattern independently, these individuals may reasonably conclude that continued subscription payments are superfluous to their needs.

Technical or customer service concerns

Dissatisfaction with service delivery, technical platform functionality, or customer support responsiveness may prompt cancellation decisions. Where subscribers experience persistent technical difficulties accessing meal plans, encounter inadequate recipe variety, or receive unsatisfactory responses to support enquiries, they may determine that the service fails to meet reasonable quality expectations. Such concerns may engage statutory provisions regarding services being performed with reasonable care and skill under the Consumer Rights Act 2015.

Ensuring effective cancellation completion

The cancellation process concludes only upon receipt of formal confirmation from the service provider acknowledging your termination notice and confirming the effective cancellation date. Request this confirmation explicitly in your cancellation correspondence, and follow up if acknowledgement is not received within a reasonable timeframe, typically seven to ten working days following confirmed delivery of your notice.

Should the service provider fail to process your cancellation properly despite valid notice, or should unauthorised charges continue following the effective cancellation date, escalation procedures become necessary. Initially, contact the service provider's customer service department with reference to your cancellation documentation, requesting immediate rectification and refund of any improperly charged amounts. Maintain professional but firm communication, clearly referencing your contractual and statutory rights.

If internal complaint procedures fail to resolve the matter satisfactorily, consider engaging alternative dispute resolution mechanisms. The service provider should provide information regarding applicable ADR schemes in their terms and conditions. Additionally, consumers may seek guidance from Citizens Advice or Trading Standards services, which offer support regarding subscription disputes and consumer rights enforcement. In cases involving significant financial amounts or persistent non-compliance, legal advice regarding potential county court proceedings may prove appropriate.