Cancellation service n°1 in United Kingdom
Fitify is a comprehensive fitness application that has gained significant popularity across the UK, offering personalised workout plans and training programmes designed to help users achieve their fitness goals from the comfort of their own homes or at the gym. The app provides access to hundreds of exercises with detailed video demonstrations, customisable workout routines, and progress tracking features that appeal to both beginners and experienced fitness enthusiasts.
What sets Fitify apart from other fitness apps is its versatility. The platform caters to various fitness levels and goals, whether you're looking to build muscle, lose weight, improve flexibility, or maintain general fitness. Users can access bodyweight exercises, gym workouts, yoga sessions, and stretching routines, all guided by professional trainers through high-quality video content.
The app operates on a subscription model, which means users pay a recurring fee to maintain access to premium features. Whilst many people find tremendous value in the service, there comes a time when circumstances change—perhaps you've joined a physical gym, your fitness goals have evolved, or you're simply looking to reduce monthly expenses. Understanding how to properly cancel your subscription is crucial to avoiding unwanted charges.
Fitify operates with a freemium model, offering both free and premium subscription tiers. The free version provides limited access to workouts and features, whilst the premium subscription unlocks the full potential of the platform. Let me break down what you need to know about their pricing structure.
Most importantly, Fitify typically offers several subscription durations to suit different user preferences and budgets. These plans automatically renew unless you take action to cancel them, which is precisely why understanding the cancellation process is so critical.
| Plan Type | Billing Frequency | Typical Features |
|---|---|---|
| Free Plan | No charge | Limited workouts, basic exercises, advertisements |
| Monthly Premium | Monthly | Full workout library, personalised plans, no ads |
| Annual Premium | Yearly | All premium features, significant cost savings |
| Lifetime Access | One-time payment | Permanent access to all premium features |
Premium subscribers gain access to personalised training plans tailored to specific goals, whether that's weight loss, muscle gain, or improved endurance. You'll also receive detailed progress tracking, nutritional guidance, and the ability to sync with other fitness apps and wearable devices. The ad-free experience and offline workout downloads are additional perks that many users appreciate.
Keep in mind that pricing can vary depending on promotional offers and where you initially subscribed—whether through the App Store, Google Play, or directly through Fitify's website. This distinction becomes particularly important when cancelling, as your cancellation method may differ based on your original subscription channel.
Before diving into the cancellation process, it's essential to understand Fitify's terms of service and what you're entitled to under UK consumer law. This knowledge will protect you from unexpected charges and ensure you follow the proper procedures.
First and foremost, Fitify subscriptions typically auto-renew at the end of each billing period. This means if you subscribed for a monthly plan, it will automatically charge your payment method each month unless you actively cancel. For annual subscribers, you'll be charged once yearly on your renewal date. This is standard practice for subscription services, but it catches many people off guard.
Additionally, most subscription services, including Fitify, operate on a "no refund for partial periods" basis. This means if you cancel halfway through your billing cycle, you won't receive a refund for the unused portion. However, you typically retain access until the end of your paid period. This is actually beneficial—it means there's no rush to cancel at the exact moment you decide to leave.
Under UK consumer protection laws, specifically the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you have certain rights when cancelling subscriptions. If you signed up online, you generally have a 14-day cooling-off period during which you can cancel for any reason and receive a full refund, provided you haven't used the service extensively.
Most importantly, companies must make cancellation as easy as signing up. However, the reality is that digital subscriptions often have multiple cancellation pathways depending on how you subscribed. This complexity is precisely why postal cancellation can be your most reliable option—it creates an undeniable paper trail.
Whilst many digital subscriptions allow immediate cancellation that takes effect at the end of your current billing period, some services require advance notice. Always check your specific subscription terms, but generally speaking, providing written notice at least 7-14 days before your renewal date is considered best practice and ensures you're covered under any notice requirements.
| Action Required | Recommended Timing | Why This Matters |
|---|---|---|
| Review subscription terms | Before cancelling | Understand any notice requirements |
| Send cancellation letter | 14 days before renewal | Ensures adequate processing time |
| Follow up if needed | 5-7 days after sending | Confirms receipt and processing |
| Check final billing | After cancellation date | Verifies no further charges |
Now we're getting to the heart of the matter. Postal cancellation is the most reliable method for ending your Fitify subscription, and I'm going to walk you through exactly why and how to do it properly.
After processing thousands of subscription cancellations, I can tell you that postal cancellation via Recorded Delivery provides the strongest legal protection. Here's why: it creates physical proof that you submitted your cancellation request, complete with a timestamp and delivery confirmation. If there's ever a dispute about whether you cancelled or when you cancelled, you have irrefutable evidence.
Additionally, some users find that cancelling through apps or websites can be deliberately complicated—hidden buttons, confusing navigation, or "are you sure?" screens designed to discourage cancellation. A letter bypasses all of this. You state your intention clearly, send it with proof of postage, and you're done.
Keep in mind that whilst you might have subscribed through the App Store or Google Play, you can still cancel by writing directly to Fitify. This is particularly useful if you're having trouble navigating the digital cancellation process or if you've encountered technical issues with the app.
Your cancellation letter must contain specific information to be processed efficiently. First, include your full name exactly as it appears on your account. Next, provide your email address associated with the subscription—this is crucial as it's likely your primary account identifier. Include any account number or user ID if you have it readily available.
Most importantly, state clearly and unambiguously that you wish to cancel your subscription. Use phrases like "I am writing to cancel my Fitify premium subscription" rather than "I'm thinking about cancelling" or "I'd like to discuss cancellation options." Be direct and definitive.
Additionally, specify the date you want the cancellation to take effect. Typically, you'll write something like "Please cancel my subscription effective immediately" or "Please cancel my subscription at the end of my current billing period." Include the date you're writing the letter and request written confirmation of your cancellation.
This is absolutely critical—you must send your cancellation letter to the correct address. Based on current information for Fitify, you should send your cancellation request to their registered business address. However, I must note that Fitify primarily operates as a digital service, and their specific UK postal address for cancellations may be found in their terms of service or app settings under company information.
Always verify the current postal address before sending your letter by checking the most recent terms of service within the app or on their website. Company addresses can change, and using an outdated address could delay your cancellation.
First, prepare your letter with all the essential information I've outlined above. Print it clearly or write it legibly—illegible letters can cause processing delays. Sign the letter by hand; this adds authenticity and legal weight to your request.
Next, place your letter in an envelope and address it properly with the correct postal address. Write your return address on the back of the envelope in case there are delivery issues. This is a simple step that many people skip, but it can save considerable hassle if the letter needs to be returned.
Most importantly, take your letter to the Post Office and send it via Recorded Delivery. This typically costs around £3-4 but is absolutely worth the expense. You'll receive a receipt with a tracking number that proves you sent the letter and when it was delivered. Keep this receipt in a safe place—photograph it with your phone as a backup.
Alternatively, services like Postclic can streamline this entire process for you. Rather than physically going to the Post Office, you can use Postclic to send your cancellation letter with full tracking and proof of delivery. The service handles the printing, envelope preparation, and posting, whilst providing you with digital proof of sending and delivery. This is particularly convenient if you have mobility issues, a busy schedule, or simply want the peace of mind that comes with professional handling.
Don't send your cancellation via regular post without tracking. I've seen countless cases where people claim they sent a cancellation letter, but without proof of postage, they have no recourse when the company says they never received it. The few pounds you save on postage could cost you months of unwanted subscription fees.
Additionally, don't assume that deleting the app from your phone cancels your subscription. This is one of the most common misconceptions I encounter. Deleting the app only removes it from your device—your subscription continues, and you'll keep being charged. You must formally cancel the subscription itself.
Keep in mind that you shouldn't wait until the last minute to send your cancellation letter. Postal delivery can take several days, and if your letter arrives after your renewal date, you might be charged for another billing period. Send your letter at least two weeks before your renewal date to be safe.
After sending your letter, track its delivery using the Recorded Delivery tracking number. Once it shows as delivered, wait 3-5 business days for processing. If you haven't received confirmation of your cancellation within a week of delivery, follow up with another letter or document your attempts to contact them.
Most importantly, check your bank or credit card statements after your expected cancellation date to ensure no further charges appear. If you are charged after cancellation, you have grounds to dispute the charge with your bank, and your Recorded Delivery receipt serves as evidence that you cancelled in time.
Having spoken with hundreds of former Fitify subscribers, I've gathered valuable insights that can make your cancellation experience smoother and help you avoid common pitfalls.
Understanding why others cancel can help you feel confident in your decision. Many users find that after the initial enthusiasm wears off, they're not using the app frequently enough to justify the ongoing cost. Life gets busy, motivation wanes, or they discover that home workouts aren't as effective for them as they'd hoped.
Additionally, some people cancel because they've transitioned to in-person gym memberships or personal training, making the app redundant. Others find that free fitness content on YouTube or other platforms meets their needs adequately. Financial circumstances change too—during economic uncertainty, subscription services are often among the first expenses people cut.
Keep in mind that there's no shame in cancelling a service that no longer serves you. Subscriptions should add value to your life, not guilt about unused services or financial strain.
Here's an insider tip: if you're on a monthly subscription and considering cancellation, do it right after your renewal date rather than just before. Since you typically won't receive a refund for partial periods, you might as well use the full month you've paid for whilst you transition to alternative fitness solutions.
For annual subscribers, mark your calendar for about 30 days before your renewal date. This gives you ample time to send your cancellation letter, ensure it's received and processed, and follow up if necessary—all before you're charged for another year.
Most importantly, document everything. Keep copies of your cancellation letter, your Recorded Delivery receipt, tracking information showing delivery, and any confirmation you receive from Fitify. Take screenshots of your account status if you can access it online. This documentation is invaluable if you need to dispute charges with your bank.
Additionally, consider setting up transaction alerts with your bank for the payment method used for your Fitify subscription. This way, you'll be immediately notified if any charges occur after your cancellation, allowing you to address them promptly.
If you're charged after cancelling, first contact Fitify directly with your proof of cancellation. Most companies will resolve the issue quickly when presented with clear evidence. If they don't respond or refuse to refund the charge, contact your bank or credit card company to dispute the transaction. Your Recorded Delivery proof provides strong evidence for a chargeback claim.
Keep in mind that under UK law, if a company continues charging you after you've properly cancelled, they're required to refund those charges. Don't let anyone tell you otherwise. Be persistent and polite but firm in asserting your rights.
Before you cancel, consider whether there might be a better solution. Some former members suggest trying to downgrade to the free version first if you're mainly concerned about cost but still want some access to workouts. Others recommend pausing their subscription if Fitify offers that option, particularly useful if you're going through a temporarily busy period.
However, if you've made the decision to cancel, trust that instinct. You can always resubscribe later if your circumstances change. The beauty of digital subscriptions is their flexibility—there's no penalty for cancelling and returning later if it makes sense for your situation.
Start the cancellation process early—don't wait until the day before your renewal. Use Recorded Delivery or a service like Postclic that provides tracking and proof of delivery. Be clear and direct in your cancellation letter, leaving no room for ambiguity. Keep all documentation related to your cancellation in one place where you can easily access it if needed.
Most importantly, remember that cancelling a subscription is your right as a consumer. Companies build their business models around subscriptions, and whilst they may not make cancellation convenient, you're under no obligation to continue paying for a service you no longer want or need. Follow the steps I've outlined, protect yourself with proper documentation, and you'll navigate the cancellation process successfully.
The peace of mind that comes from knowing you've properly cancelled your subscription—with proof to back it up—is worth the small effort required to do it right. Take control of your subscriptions, protect your finances, and move forward confidently knowing you've handled your Fitify cancellation professionally and thoroughly.