Cancellation service n°1 in United Kingdom
More Yoga operates as a boutique yoga studio chain across London, offering unlimited class access through various membership tiers. Considering that the average UK consumer spends between £50 and £150 monthly on fitness memberships, understanding the financial commitment involved with More Yoga becomes essential before signing up or when evaluating whether to continue your subscription. The company positions itself in the premium yoga market segment, with studios located in Battersea, Clapham, and other South London locations, targeting professionals seeking convenient access to yoga classes near their homes or workplaces.
From a financial perspective, More Yoga memberships represent a recurring expense that requires careful evaluation against actual usage patterns. Industry data suggests that approximately 67% of gym and studio memberships go underutilised, with members attending fewer than eight sessions per month. This statistic becomes particularly relevant when analysing whether More Yoga's pricing structure delivers genuine value for your specific circumstances. The company's business model relies on monthly direct debit payments, which means your bank account is automatically debited unless you take proactive steps to cancel the membership.
More Yoga's registered address is Unit 12 Cloisters House, Cloisters Business Centre, SW8 4BG, which serves as the official correspondence address for all membership-related matters, including cancellation requests. Understanding the importance of this address becomes critical when initiating the cancellation process through postal methods, which remain the most reliable and legally robust approach for terminating fitness memberships in the UK.
More Yoga structures its pricing around several membership categories, each designed to accommodate different usage patterns and budget constraints. The financial analysis of these tiers reveals significant variations in cost-per-class depending on your attendance frequency, making it essential to calculate whether your membership delivers value proportional to its cost.
The primary membership tier typically offers unlimited access to classes across all More Yoga locations. Based on current market positioning, More Yoga's unlimited membership falls within the £95 to £140 monthly range, depending on contract length and promotional periods. This pricing places More Yoga in the premium category compared to budget gym chains charging £20 to £40 monthly, but remains competitive with other boutique yoga studios in London where unlimited memberships often exceed £150 per month.
| Membership Type | Approximate Monthly Cost | Classes Required for £10 Per Session Value |
|---|---|---|
| Unlimited Monthly (Rolling) | £120-£140 | 12-14 classes |
| Unlimited Monthly (12-month) | £95-£115 | 10-12 classes |
| Off-Peak Unlimited | £80-£100 | 8-10 classes |
| Class Packages (10 classes) | £150-£180 (one-off) | N/A - Pay as you go |
Considering that drop-in rates at boutique yoga studios typically range from £15 to £22 per class, your unlimited membership only delivers financial value if you attend at least 10 to 12 classes monthly. This calculation becomes the foundation for evaluating whether continuing your membership makes financial sense. If your actual attendance falls below this threshold, you're effectively paying a premium for convenience you're not utilising, representing an inefficient allocation of your fitness budget.
More Yoga offers both rolling monthly contracts and fixed-term commitments, typically spanning 12 months. The financial implications of these contract types differ substantially. Rolling contracts provide flexibility but command higher monthly fees, whilst annual commitments reduce the monthly cost by approximately 15% to 20% in exchange for a longer-term obligation. From a financial planning perspective, the annual contract only makes sense if you're confident about maintaining consistent attendance throughout the commitment period.
The break-even analysis reveals that annual contracts require attending approximately 120 classes over 12 months (averaging 10 classes monthly) to justify the financial commitment compared to purchasing class packages or using pay-as-you-go options. This frequency demands significant lifestyle consistency, which explains why many members eventually seek cancellation when life circumstances change, whether through relocation, schedule conflicts, injury, pregnancy, or simply discovering that their anticipated usage doesn't materialise.
Understanding the financial motivations behind membership cancellations provides valuable context for evaluating your own situation. Data from the fitness industry indicates several primary reasons why consumers terminate studio memberships, each with distinct financial implications.
The most common cancellation driver involves members discovering their actual attendance falls significantly below the frequency required to justify the monthly cost. If you're attending only four to six classes monthly whilst paying £120, your effective cost per class reaches £20 to £30, exceeding the value proposition of unlimited membership. In such scenarios, switching to class packages or pay-as-you-go arrangements delivers better financial outcomes, potentially saving £600 to £900 annually.
The fitness market offers numerous alternatives that may provide better value depending on your specific needs. Online yoga platforms like Alo Moves or Yoga International charge £15 to £25 monthly for unlimited on-demand content, representing an 80% cost reduction compared to studio memberships. Whilst these lack the in-person instruction and community aspects, the financial savings prove compelling for budget-conscious consumers, particularly when combined with occasional drop-in studio classes for variety.
Additionally, budget gym chains increasingly offer yoga classes as part of their standard memberships at £20 to £40 monthly, providing access to additional fitness facilities alongside yoga. For members whose fitness interests extend beyond yoga, these multi-facility memberships often deliver superior value, consolidating multiple fitness expenses into a single, lower monthly payment.
Significant life changes frequently trigger membership cancellations as financial priorities shift. Relocation outside convenient travel distance from More Yoga studios makes the membership impractical, whilst career changes, family expansion, or economic uncertainty often necessitate reducing discretionary spending. From a household budget perspective, fitness memberships typically fall into the \