Ending your Flo Premium membership made easy

What is Flo Premium?

Flo Premium is a subscription-based health and wellness application designed specifically for women, offering advanced period tracking, ovulation predictions, and personalised health insights. Developed by Flo Health UK Limited, this digital platform has become one of the most widely used menstrual cycle tracking apps in the United Kingdom, with millions of users relying on its sophisticated algorithms to monitor their reproductive health.

The app combines artificial intelligence with medical expertise to provide users with detailed cycle forecasts, pregnancy planning tools, and comprehensive health assessments. What sets Flo Premium apart from its free version is the enhanced functionality that includes personalised health reports, expert content on various women's health topics, and priority access to health insights tailored to individual cycle patterns and symptoms.

Most importantly, Flo Premium offers users the ability to track over 70 different symptoms and health indicators, making it particularly valuable for women managing conditions like polycystic ovary syndrome (PCOS), endometriosis, or those trying to conceive. The premium subscription also removes advertisements and provides unlimited access to the app's extensive health library, which covers topics ranging from nutrition and fitness to mental health and sexual wellness.

Keep in mind that whilst the basic Flo app is free to download and use, the Premium subscription unlocks significantly more features. Many users initially start with the free version before upgrading, only to later discover that they're not utilising the premium features enough to justify the ongoing cost. This realisation often leads to cancellation decisions, particularly when users notice the recurring charges on their bank statements.

Plans, features and pricing

Understanding the subscription structure of Flo Premium is essential before you proceed with cancellation, as different billing cycles come with varying notice requirements and refund possibilities. The company offers several subscription tiers designed to accommodate different user preferences and budget considerations.

Subscription options available

Flo Premium typically presents users with three main subscription choices when signing up. First, there's the monthly subscription, which offers maximum flexibility but comes at a higher per-month cost. Next, the annual subscription provides significant savings compared to the monthly option, though it requires a larger upfront payment. Additionally, some users may have access to promotional pricing or special offers, particularly if they're new subscribers or returning after a previous cancellation.

The pricing structure can occasionally change, and Flo Health sometimes runs promotional campaigns offering discounted rates for the first billing period. These introductory offers often automatically convert to standard pricing after the promotional period ends, which catches many subscribers off guard when they see a higher charge than expected.

Premium features breakdown

Flo Premium subscribers gain access to an extensive range of enhanced features. The personalised health insights analyse your tracked data to provide customised recommendations based on your unique cycle patterns. You'll receive detailed pregnancy planning tools if you're trying to conceive, including fertility window predictions and conception probability percentages.

Additionally, Premium members can access the complete health library with over 1,500 articles written and reviewed by medical professionals. The app removes all advertisements, creating a cleaner user experience, and provides advanced symptom analysis that helps identify patterns you might not notice yourself. Most importantly, Premium users receive priority customer support and can compare their health data across multiple cycles to spot long-term trends.

Common reasons for cancellation

Through processing thousands of Flo Premium cancellations, I've noticed several recurring patterns in why subscribers choose to terminate their memberships. First and foremost, many users find they're simply not using the premium features frequently enough to justify the ongoing expense. The initial enthusiasm for detailed tracking often wanes after a few months, particularly once users have established their baseline cycle patterns.

Financial considerations play a significant role, especially during economic uncertainty when households review discretionary spending. Some subscribers discover alternative free apps that meet their basic tracking needs adequately. Others cancel because they've achieved their primary goal, such as successfully conceiving or gaining sufficient understanding of their cycle patterns.

Keep in mind that life circumstances change too. Pregnancy, menopause, or medical conditions requiring different monitoring approaches can make the app less relevant. Additionally, some users express concerns about data privacy and prefer to discontinue digital health tracking altogether, whilst others simply forget they're still subscribed and cancel immediately upon discovering the recurring charges.

Terms of service and cancellation policy

Understanding Flo Premium's cancellation policy is absolutely crucial before you begin the termination process. The company operates under UK consumer law, which provides certain protections, but their specific terms of service contain important details that can significantly affect your cancellation experience.

Legal requirements in the UK

Under UK consumer protection legislation, subscription services must provide clear cancellation procedures and honour termination requests within reasonable timeframes. The Consumer Rights Act 2015 and subsequent regulations around subscription traps have strengthened consumer protections, making it illegal for companies to make cancellation unreasonably difficult.

Most importantly, you have the right to cancel any subscription service in the UK, and companies cannot refuse legitimate cancellation requests. However, the timing of your cancellation determines whether you'll receive a refund for any unused portion of your subscription. Digital content subscriptions like Flo Premium typically don't offer refunds for partial billing periods unless there are exceptional circumstances or the company chooses to provide them as a goodwill gesture.

Notice periods and billing cycles

Flo Premium operates on an automatic renewal system, which means your subscription continues indefinitely until you actively cancel it. For monthly subscriptions, you must cancel before your next billing date to avoid being charged for another month. Annual subscribers need to cancel before their yearly renewal date to prevent automatic charging for another full year.

Here's what catches many people out: even if you cancel mid-cycle, you've typically already paid for that period, and the company isn't obligated to refund the unused portion. Your access usually continues until the end of your current billing period, but you won't be charged again after that. This is why timing your cancellation strategically matters, particularly for annual subscribers who might want to use the service right up until their renewal date.

Refund eligibility criteria

Refund policies for Flo Premium are generally restrictive, following industry standards for digital subscription services. If you've just subscribed and haven't extensively used the premium features, you might qualify for a refund under the 14-day cooling-off period that UK consumer law provides for distance sales. However, this right typically doesn't apply if you've actively used the digital content.

Additionally, refunds might be considered in cases of unauthorised charges, technical issues preventing service access, or if the company has made significant changes to the service that materially affect its value. Payment disputes processed through your bank or credit card company operate under different rules and timelines than direct refund requests to Flo Health.

Cancelling by post - the complete guide

Whilst many subscription services push users towards online cancellation methods, sending a formal cancellation letter by post remains the most reliable and legally robust approach, particularly in the UK. I've processed thousands of subscription cancellations, and postal cancellation consistently provides the strongest proof of your cancellation request, which becomes invaluable if disputes arise later.

Why postal cancellation is most reliable

First, a physical letter creates an indisputable paper trail that online methods simply cannot match. When you cancel through an app or website, you're relying on the company's system to properly process and record your request. Technical glitches, user interface changes, or account access issues can complicate online cancellations. I've seen countless cases where subscribers insist they cancelled online, only to continue being charged because the cancellation didn't process correctly.

Next, postal cancellation using Recorded Delivery provides legal proof of sending and delivery. This documentation becomes crucial if the company claims they never received your cancellation request. UK consumer law recognises properly posted letters as valid communication, and the burden shifts to the company to prove they acted on your request once delivery is confirmed.

Most importantly, a formal letter demonstrates clear intent to cancel, using precise language that leaves no room for misinterpretation. Online cancellation flows often include retention tactics, confusing button placements, or multiple confirmation steps designed to create abandonment. A letter bypasses all these obstacles entirely, delivering your cancellation instruction directly to the company's registered address.

Preparing your cancellation letter

Your cancellation letter needs to include several essential elements to be effective. Start with your full name exactly as it appears on your Flo Premium account, along with your complete postal address. Include your email address associated with the account, as this helps the company locate your subscription in their system quickly.

Next, clearly state your intention to cancel the subscription, using direct language like "I am writing to cancel my Flo Premium subscription with immediate effect" or "Please cancel my Flo Premium subscription at the end of my current billing period." Specify which you prefer - immediate cancellation or cancellation at period end - though keep in mind that immediate cancellation typically doesn't result in partial refunds.

Include your subscription details if you have them, such as your account username, the email address used for billing, or any subscription reference numbers from payment confirmations. Additionally, mention the date you're sending the letter and request written confirmation of your cancellation, specifying that you want confirmation sent to your postal address or email.

Keep in mind that you should maintain a professional, factual tone throughout. You don't need to explain why you're cancelling or justify your decision, though some people choose to provide brief feedback. Avoid emotional language or complaints, as these can sometimes complicate straightforward cancellations. The goal is a clear, businesslike communication that leaves no doubt about your intentions.

The correct postal address

Sending your cancellation letter to the correct address is absolutely critical. Based on current company registration information for Flo Health UK Limited, you should send your cancellation letter to their registered office address:

• Flo Health UK Limited
• Amplitude Studios
• 31-33 Priory Park Road
• London
• NW6 7UP
• United Kingdom

Always verify this address is current before posting, as companies occasionally change their registered office locations. You can confirm the latest registered address through Companies House, the UK's official register of company information, which maintains up-to-date records for all registered companies.

Sending via Recorded Delivery

Never send cancellation letters by standard post. The small additional cost of Recorded Delivery is invaluable insurance against disputes. When you send by Recorded Delivery, Royal Mail provides a reference number that allows you to track your letter's progress and confirms when it was delivered. This proof of delivery is legally recognised evidence that the company received your cancellation.

First, visit any Post Office branch with your sealed, addressed envelope. Request Recorded Delivery service, which costs approximately £3-4 for standard letters. The counter staff will provide you with a receipt containing a unique tracking reference number. Keep this receipt in a safe place - it's your proof of sending.

Additionally, you can track your letter online using the Royal Mail tracking service. Enter your reference number to see when the letter was delivered and who signed for it. Take screenshots of the tracking information showing successful delivery, and save these digital records alongside your receipt. This documentation becomes your evidence if the company later claims they never received your cancellation.

Using Postclic for streamlined cancellation

Whilst you can certainly handle postal cancellation yourself, services like Postclic have emerged to streamline the process for busy individuals who want professional handling without the hassle. Postclic specialises in sending tracked cancellation letters on your behalf, managing the entire postal process digitally.

The service works by allowing you to input your cancellation details online, after which Postclic professionally formats your letter, prints it, and sends it via tracked delivery to the company's correct address. You receive digital proof of sending and delivery, all accessible through your online account. This approach saves you the trip to the Post Office, eliminates concerns about correct formatting or addressing, and provides organised digital record-keeping.

Most importantly, Postclic maintains updated address databases for major subscription services, reducing the risk of sending your cancellation to an outdated or incorrect address. The service typically costs less than £5, which is comparable to what you'd spend on Recorded Delivery postage anyway, but with added convenience and professional presentation. Keep in mind that whilst services like Postclic offer convenience, you can absolutely handle postal cancellation independently if you prefer direct control over the process.

Timeline expectations

Understanding realistic timelines helps manage your expectations and plan your cancellation appropriately. First, allow 2-3 working days for your letter to be delivered via Recorded Delivery within the UK. Once delivered, companies typically have a reasonable processing period - usually 5-10 working days - to action your cancellation request.

You should receive cancellation confirmation within approximately two weeks of posting your letter. If you haven't received confirmation within three weeks, follow up with another letter or escalate the matter. Keep in mind that your cancellation timing relative to your billing date matters significantly. If your renewal date is approaching, send your cancellation letter at least two weeks before that date to ensure processing happens before you're charged again.

What to do after posting

Once you've posted your cancellation letter, several follow-up actions will protect your interests. First, immediately note your letter's tracking reference number and the date you posted it in a safe place. Set a calendar reminder for two weeks later to check whether you've received cancellation confirmation.

Next, monitor your email inbox for confirmation from Flo Health. Check your spam folder too, as automated confirmation emails sometimes get filtered incorrectly. If you receive confirmation, save it permanently and take screenshots showing the cancellation acknowledgement. This documentation proves the company accepted your cancellation request.

Additionally, keep monitoring your bank statements or credit card charges. Your next billing date is particularly important - verify that no charge appears on or after that date. If you do see a charge after your cancellation should have taken effect, you have grounds to dispute it with both the company and your payment provider.

Most importantly, don't delete the Flo app or close your account until you've confirmed the subscription cancellation is complete. Whilst this might seem counterintuitive, maintaining account access allows you to check subscription status and provides additional evidence of when cancellation took effect. You can delete the app and account after you've confirmed no further billing will occur.

Tips from former members

Having processed thousands of Flo Premium cancellations, I've gathered invaluable insights from users who've successfully navigated the termination process. These practical tips can help you avoid common pitfalls and ensure your cancellation proceeds smoothly.

Timing your cancellation strategically

First and foremost, timing matters enormously when cancelling subscriptions. Many former members recommend cancelling at least three weeks before your renewal date, particularly for annual subscriptions. This buffer period ensures your cancellation processes completely before the next charge hits your account. I've seen too many cases where subscribers cancelled just days before renewal, only to be charged anyway because processing hadn't completed.

For monthly subscribers, the calculation is slightly different. If you're mid-billing period, you've already paid for that month, so you might as well use the service until near the end of your cycle before cancelling. However, don't leave it until the last day - aim to cancel at least a week before renewal to account for processing time and potential postal delays.

Documentation best practices

Successful cancellers consistently emphasise the importance of meticulous record-keeping. Before you even post your cancellation letter, take photographs of the sealed envelope showing the complete address. Photograph your Recorded Delivery receipt clearly, ensuring the tracking number is legible. Keep your receipt in a dedicated folder with other important documents.

Additionally, create a simple spreadsheet or document noting key dates: when you posted the letter, when tracking confirms delivery, your next billing date, and when you received confirmation. This timeline becomes invaluable if disputes arise. Former members also recommend keeping copies of your recent billing statements showing the Flo Premium charges, as this evidence supports your case if you need to dispute any charges with your bank.

Dealing with retention attempts

Keep in mind that subscription companies often make retention attempts even after receiving cancellation requests. You might receive emails offering discounted rates, free months, or enhanced features to convince you to stay. These offers can be tempting, but remember why you decided to cancel in the first place. Former members consistently advise staying firm with your cancellation decision unless the retention offer genuinely addresses your reason for leaving.

If you do decide to accept a retention offer, get the terms in writing before agreeing. Understand exactly how long any promotional pricing lasts and what happens afterwards. Most importantly, recognise that accepting retention offers can sometimes complicate your cancellation, potentially resetting notice periods or creating confusion about your subscription status.

Handling cancellation confirmation

When you receive cancellation confirmation from Flo Health, read it thoroughly. Check that the confirmation states your subscription will not renew and that no further charges will occur. Some confirmations specify that your access continues until the end of your current billing period, which is normal and expected. However, if the confirmation suggests anything unclear about future billing, respond immediately requesting clarification in writing.

Former members recommend replying to confirmation emails with a brief acknowledgement, creating an additional paper trail. Something simple like "Thank you for confirming my Flo Premium subscription cancellation effective [date]. I confirm no further charges will be taken from my account." This response serves as additional evidence of the agreed cancellation terms.

What to do if charges continue

Despite your best efforts, sometimes charges continue after cancellation. First, don't panic - this situation is resolvable. Contact your bank or credit card provider immediately to report the unauthorised charge. UK payment providers have robust chargeback processes designed to protect consumers from incorrect billing.

Simultaneously, send a second letter to Flo Health via Recorded Delivery, referencing your original cancellation letter (include the date and tracking number), noting that you've been incorrectly charged, and demanding an immediate refund. Attach copies of your original cancellation documentation, delivery confirmation, and the unauthorised charge on your statement.

Most importantly, if the company doesn't respond satisfactorily within two weeks, escalate to the Financial Ombudsman Service if the dispute involves payment issues, or consider reporting the matter to Trading Standards. Former members who've faced this situation emphasise that persistence and documentation are key - companies typically resolve disputes quickly when faced with comprehensive evidence and regulatory escalation threats.

Alternatives to consider

Before finalising your cancellation, some former members suggest considering whether downgrading to Flo's free version might meet your needs rather than cancelling entirely. The free version still offers basic period tracking and predictions, which satisfies many users' requirements without ongoing costs. You can always resubscribe to Premium later if your needs change.

Additionally, if you're cancelling primarily due to cost, watch for promotional offers around key dates like New Year or International Women's Day, when health apps often discount subscriptions significantly. Some former members have successfully cancelled, used the free version for a few months, then resubscribed at promotional rates, effectively reducing their annual costs considerably.

Final verification steps

After your cancellation processes completely, take several final verification steps to ensure everything is truly resolved. First, check your subscription status within the Flo app itself if you still have it installed. The app should indicate you're using the free version rather than Premium. Next, verify with your payment provider that no future scheduled payments exist for Flo Health.

Set a calendar reminder for your former renewal date to specifically check your bank statement, confirming no charge appears. If that date passes without any charge, your cancellation is definitively successful. Only then should you consider deleting the app if you no longer want it, though keeping the free version can still provide value for basic tracking needs.

Keep all your cancellation documentation for at least twelve months after your final billing date. This extended retention period protects you against any delayed or erroneous charges that occasionally appear months later due to administrative errors. Former members who've maintained this documentation consistently report easier dispute resolution when problems arise unexpectedly.