Ending your Loveit Coverit membership made easy

What is Loveit Coverit?

Loveit Coverit is a UK-based gadget and personal possessions insurance provider that specialises in protecting your valuable items against loss, theft, accidental damage, and breakdown. Operating under Pier Insurance Managed Services Limited, this service has carved out a niche in the competitive insurance market by offering flexible cover for smartphones, tablets, laptops, cameras, and other portable electronics that people rely on daily.

The company positions itself as a straightforward alternative to traditional insurance providers, with policies designed specifically for the modern consumer who carries expensive technology everywhere. What sets Loveit Coverit apart is their focus on gadgets and personal items rather than traditional home or car insurance, making them a specialist in this particular field.

Most importantly, Loveit Coverit operates on a subscription model, meaning your policy renews automatically unless you take action to cancel it. This is crucial to understand because many customers forget about these automatic renewals and end up paying for cover they no longer need. I've processed countless cancellations where people only realised they were still paying when they checked their bank statements months later.

The service is regulated by the Financial Conduct Authority, which means they must follow strict rules about how they handle your insurance and cancellations. This regulatory oversight works in your favour when you need to end your policy, as there are clear legal requirements they must follow.

Plans, features and pricing

Loveit Coverit structures their insurance around the specific items you want to protect rather than offering one-size-fits-all packages. This means you can insure individual gadgets or multiple items under a single policy, depending on your needs and budget.

Coverage options and what's included

The standard Loveit Coverit policy typically covers accidental damage, which is the most common claim I've seen people make. This includes dropped phones with cracked screens, laptops damaged by spilled coffee, and tablets that take an unfortunate tumble. Additionally, theft cover protects you if your items are stolen, though you'll need to provide a crime reference number from the police.

Breakdown cover is included for items outside their manufacturer's warranty period, which can be valuable for older gadgets that suddenly stop working. Loss cover is also available, though this often comes with higher premiums because it's harder to verify and more frequently claimed.

Keep in mind that like most insurance policies, there are exclusions. Cosmetic damage that doesn't affect functionality typically isn't covered, and there are usually limits on how many claims you can make per year. I've seen many customers frustrated when they discover these limitations after the fact, so read your policy documents carefully.

Pricing structure

Pricing varies significantly based on what you're insuring and the level of cover you choose. Here's what typically influences your premium:

Most policies are paid monthly, which makes them feel affordable but can add up considerably over time. This is actually one of the main reasons people cancel – they realise they've paid more in premiums than the item is currently worth. A smartphone that cost £800 new might only be worth £300 after two years, yet you're still paying the same monthly premium.

Terms of service and cancellation policy

Understanding the terms of service is absolutely critical before you attempt to cancel, because timing can make the difference between a smooth cancellation and a frustrating battle for refunds. I've guided thousands of people through this process, and the ones who understand these rules beforehand always have an easier time.

Cooling-off period rights

When you first take out a Loveit Coverit policy, you have a 14-day cooling-off period under UK insurance regulations. This is your golden window where you can cancel with a full refund of any premiums paid, minus any claims you've already made. First, check the date you received your policy documents – this is when the 14 days starts, not when you signed up online.

During this period, cancellation is straightforward and you don't need to provide reasons. However, once these 14 days pass, different rules apply and you may not get a refund for the current month's premium.

Standard cancellation terms

After the cooling-off period, you can still cancel at any time, but the financial implications change. Most importantly, Loveit Coverit typically requires notice before your cancellation takes effect. From what I've seen processing these cancellations, you usually need to provide at least 14 days' notice, though your specific policy documents will confirm the exact requirement.

Here's where people often make mistakes: they assume cancellation is immediate. You might send your cancellation letter on the 15th of the month, but if they require 14 days' notice, you'll still be charged for the following month. This catches people off guard constantly, so always factor in the notice period when planning your cancellation.

Refund policy

Refunds are calculated on a pro-rata basis for annual policies, meaning you get back the unused portion of your premium. For monthly policies, you typically won't receive a refund for the current month, but you'll stop being charged going forward once the notice period expires.

Additionally, if you've made any claims during the policy period, these may be deducted from any refund owed. I've seen cases where people cancelled expecting £100 back, only to receive nothing because they'd made a claim three months earlier that the insurer offset against the refund.

Legal requirements in the UK

UK insurance law provides important protections when cancelling. Insurers must process cancellations within a reasonable timeframe and provide confirmation in writing. They cannot make cancellation unreasonably difficult or ignore properly submitted cancellation requests.

Keep in mind that under the Consumer Rights Act 2015, you have additional protections if the service wasn't as described or if there were unfair contract terms. However, these situations are complex and may require additional steps beyond a standard cancellation.

Cancelling by post - the complete guide

Postal cancellation is hands-down the most reliable method for ending your Loveit Coverit policy, and I always recommend it over phone calls or online forms. Here's why: you get physical proof that you requested cancellation, you have a documented timeline, and there's no risk of miscommunication or \