Ending your Eros Now membership made easy

About Eros Now

Eros Now is a popular streaming platform specialising in South Asian entertainment content, offering subscribers access to thousands of Bollywood films, regional Indian cinema, television shows, and original productions. The service has established itself as one of the leading platforms for Indian and South Asian content in the UK market, catering to a diverse audience seeking entertainment in Hindi, Tamil, Telugu, Punjabi, and other regional languages.

Launched by Eros International, a prominent film production and distribution company, Eros Now provides both free ad-supported content and premium subscription tiers. The platform features classic Bollywood hits alongside contemporary releases, music videos, and exclusive web series. For many UK residents, particularly those within South Asian communities, Eros Now represents an important cultural connection, offering content that reflects their heritage and language preferences.

As a consumer, understanding your rights when dealing with subscription services like Eros Now is essential. This means knowing exactly how to cancel your subscription properly, what notice periods apply, and how to protect yourself throughout the cancellation process. Many subscribers find themselves continuing to pay for services they no longer use simply because they are uncertain about the cancellation procedure or their legal rights.

Why subscribers choose Eros Now

The platform attracts subscribers through its extensive library of South Asian content, which is difficult to find on mainstream streaming services. Families often subscribe to maintain connections with their cultural roots, whilst others appreciate the diverse range of regional content. The service offers content across multiple genres, including romance, comedy, drama, action, and thriller categories, ensuring there is something for every viewer preference.

Eros Now also produces original content exclusively for the platform, including web series and short films that are not available elsewhere. This exclusive content strategy helps differentiate the service from competitors and provides additional value to subscribers. The platform's user interface supports multiple devices, allowing viewers to watch content on smartphones, tablets, smart televisions, and computers.

Common reasons for cancellation

Despite its popularity, many subscribers decide to cancel their Eros Now subscriptions for various legitimate reasons. Understanding these reasons helps contextualise the importance of having a straightforward cancellation process. Financial considerations often play a significant role, particularly when households are managing multiple streaming subscriptions and need to reduce monthly expenses.

Content availability represents another common concern. Some subscribers find that after watching their preferred films and shows, the rate of new content additions does not justify the ongoing subscription cost. Others discover that competing platforms now offer similar South Asian content, sometimes bundled with other entertainment options, making alternative services more attractive from a value perspective.

Technical issues occasionally prompt cancellation requests. Subscribers may experience streaming quality problems, compatibility issues with their devices, or difficulties accessing content in their region. When customer service responses fail to resolve these technical challenges satisfactorily, consumers understandably choose to terminate their subscriptions.

Life circumstances change as well. Subscribers relocating abroad, students completing their studies, or individuals whose viewing preferences evolve may no longer require access to the specific content Eros Now provides. As a consumer, you have every right to cancel any subscription service when it no longer meets your needs, regardless of the reason.

Subscription plans and pricing

Eros Now offers multiple subscription tiers designed to accommodate different viewing preferences and budgets. Understanding the specific plan you hold is crucial when initiating cancellation, as different subscription types may have varying terms and conditions. The platform typically structures its offerings around monthly and annual payment options, with annual subscriptions generally providing better value for committed users.

The pricing structure reflects the competitive streaming market in the UK, where consumers have numerous entertainment options. Eros Now positions itself within the mid-range pricing category for specialist streaming services, offering rates that are generally lower than major mainstream platforms whilst remaining competitive with other niche content providers.

Current subscription options

These prices represent typical ranges and may vary based on promotional offers, regional pricing adjustments, or special campaigns. As a consumer, you should verify your exact subscription cost by reviewing your payment records or account statements. This information becomes particularly important when calculating any potential refunds or understanding your final billing cycle.

Payment methods and billing cycles

Eros Now typically processes subscription payments through credit cards, debit cards, or digital payment platforms. The billing cycle begins on the date you initially subscribed or renewed your membership. For monthly subscriptions, charges recur on the same date each month, whilst annual subscriptions renew once yearly unless cancelled beforehand.

Understanding your billing cycle is essential for effective cancellation planning. Therefore, if you subscribed on the 15th of a month, your monthly subscription will typically renew on the 15th of each subsequent month. This means timing your cancellation appropriately can help you avoid unwanted charges whilst maximising the value of your paid subscription period.

Many subscribers overlook the importance of monitoring their billing dates, resulting in unexpected charges after they believed their subscription had ended. As a result, keeping detailed records of your subscription start date, renewal dates, and cancellation correspondence becomes crucial for protecting your consumer rights.

Cancellation terms and conditions

Understanding the specific terms and conditions governing your Eros Now subscription is fundamental to executing a successful cancellation. UK consumer law provides robust protections for subscribers, but you must also comply with the contractual terms you agreed to when signing up for the service. This balance between consumer rights and contractual obligations shapes the cancellation process.

The Consumer Rights Act 2015 establishes important protections for UK consumers purchasing digital content and services. Under this legislation, you have the right to cancel subscription services, although the specific circumstances and timeframes may vary depending on when you subscribed and how you wish to cancel.

Legal requirements in the UK

UK law requires that subscription services provide clear information about cancellation rights and procedures. The Consumer Contracts Regulations 2013 grant consumers a 14-day cooling-off period for online purchases, including digital subscriptions. During this period, you can cancel without providing any reason and should receive a full refund for any payments made.

Beyond the initial cooling-off period, your cancellation rights depend on the terms specified in your subscription agreement. However, UK law still requires that cancellation processes must be straightforward and accessible. Companies cannot make cancellation unreasonably difficult or impose unjustified barriers to terminating services.

In practice, this means Eros Now must provide effective methods for cancellation and process legitimate cancellation requests promptly. As a consumer, you have the right to clear communication about how to cancel, what notice period applies, and when charges will cease. Any ambiguity in these matters should be interpreted in your favour under consumer protection principles.

Notice periods and refund policies

Most streaming services, including Eros Now, operate on a notice period basis for cancellations. Typically, you must provide cancellation notice before your next billing date to avoid charges for the subsequent period. This means if your monthly subscription renews on the 20th of each month, submitting cancellation notice on the 19th should prevent charges for the following month.

The refund policy for subscription services generally does not provide pro-rata refunds for unused portions of a billing period. Therefore, if you cancel mid-month on a monthly subscription, you typically will not receive a refund for the remaining days. However, you should retain access to the service until the end of your paid period.

Annual subscriptions present more complex considerations. Some services offer partial refunds for unused months on annual plans, whilst others maintain a no-refund policy after the initial cooling-off period. As a consumer, you should request clarification on refund eligibility when cancelling an annual subscription, particularly if significant time remains on your subscription term.

Why postal cancellation provides the best protection

Whilst many companies encourage online cancellation methods, sending cancellation requests by post using Recorded Delivery offers superior consumer protection. This method creates an indisputable paper trail with official proof of postage and delivery, which becomes invaluable if disputes arise about whether cancellation notice was properly submitted.

Online cancellation systems can experience technical difficulties, and companies occasionally claim they never received electronic cancellation requests. In contrast, Royal Mail's Recorded Delivery service provides tracking information and delivery confirmation that companies cannot dispute. This evidence proves exactly when your cancellation notice was sent and received.

Furthermore, postal cancellation demonstrates that you have taken the matter seriously and followed formal procedures. Should you need to escalate a complaint to regulatory bodies or pursue legal remedies, having postal evidence significantly strengthens your position. Consumer protection organisations consistently recommend postal cancellation for important contractual matters.

The small cost of Recorded Delivery postage represents excellent value for the protection it provides. As a result, even though posting letters may seem old-fashioned compared to online methods, it remains the most reliable approach for protecting your consumer rights during subscription cancellations.

How to cancel Eros Now by post

Cancelling your Eros Now subscription by post requires careful attention to detail and proper documentation. This method ensures you have comprehensive evidence of your cancellation request, protecting you against potential billing disputes or claims that cancellation was not properly requested. Following the correct procedure maximises your chances of a smooth, successful cancellation.

The postal cancellation process involves several important steps, each designed to create clear documentation and ensure your request reaches the appropriate department. Taking time to complete each step properly will save you potential frustration and financial loss later.

Preparing your cancellation letter

Your cancellation letter should be clear, concise, and include all essential information that identifies your account and states your cancellation intention unambiguously. Begin by including your full name exactly as it appears on your Eros Now account, along with your email address associated with the subscription and any account number or customer reference number you can locate.

State explicitly that you are cancelling your Eros Now subscription and specify the subscription type you hold, whether monthly or annual. Include the date you are writing the letter and clearly request written confirmation of your cancellation. This confirmation request is important because it obligates the company to respond and provides additional documentation for your records.

Specify your preferred effective cancellation date, ideally stating that you wish cancellation to take effect immediately or at the end of your current billing period, whichever aligns with the terms of service. Request that no further payments be taken from your account and ask for confirmation of the final date you will have access to the service.

Keep your language professional and factual. You do not need to provide detailed reasons for cancelling, although briefly mentioning your reason can be helpful for record-keeping purposes. Avoid emotional language or lengthy explanations, as these can obscure your primary message and potentially complicate matters.

Essential information to include

Your cancellation letter must contain specific details that enable Eros Now to identify your account and process your request accurately. Missing information can delay processing or result in your cancellation request being rejected, so thoroughness is essential.

Include your complete registered address as it appears on your Eros Now account, your email address used for the subscription, and your telephone number. If you have an account number or customer ID, include this prominently. Reference any recent payment transactions, such as the date and amount of your last subscription charge, as this helps customer service locate your account quickly.

Date your letter clearly and consider numbering it as "Formal Cancellation Notice" to emphasise its official nature. Request that all confirmation correspondence be sent to your postal address and email address, ensuring you receive notification through multiple channels.

Sending your letter with proof of delivery

Once your cancellation letter is prepared, send it via Royal Mail Recorded Delivery. This service costs approximately £3 to £4 and provides tracking information plus confirmation of delivery. Visit your local Post Office to send the letter, and retain your proof of postage receipt carefully, as this serves as your primary evidence that cancellation notice was sent.

Royal Mail Recorded Delivery typically delivers within one to two working days, and you can track your letter's progress online using the reference number provided on your receipt. Once delivered, the tracking system will show the delivery date and time, creating an official record that Eros Now received your cancellation notice.

Photograph or scan your cancellation letter before posting so you have a copy of exactly what you sent. Store this copy along with your proof of postage receipt and any subsequent correspondence from Eros Now. This documentation package becomes your evidence file should any disputes arise.

The correct postal address for cancellation

Sending your cancellation letter to the correct address is absolutely critical for ensuring your request is received and processed. Based on available information for Eros Now's UK operations, cancellation correspondence should typically be directed to their registered business address. However, it is important to note that Eros Now's specific UK customer service postal address may not be prominently published, as the company primarily operates as a digital service.

For services where specific cancellation addresses are not clearly provided, you should send correspondence to the company's registered office address or the address listed in their terms and conditions. As a consumer, if you cannot locate a specific cancellation address, you have the right to send your cancellation notice to any official business address associated with the company, and they remain obligated to process it appropriately.

Before posting your letter, check Eros Now's current terms and conditions or contact their customer service to confirm the correct postal address for cancellation requests. This verification step, whilst requiring a brief initial contact, ensures your formal written cancellation reaches the appropriate department without delay.

Using Postclic for hassle-free cancellation

Whilst you can certainly handle postal cancellation independently, services like Postclic streamline the entire process and provide additional benefits. Postclic specialises in helping consumers send tracked cancellation letters, removing the hassle of drafting correspondence, visiting the Post Office, and managing documentation.

The service formats your cancellation letter professionally, ensuring all necessary information is included and presented clearly. Postclic then sends your letter via tracked postal services, providing you with digital proof of postage and delivery confirmation. This means you have online access to your cancellation evidence without needing to store physical receipts.

For busy individuals or those uncomfortable with formal letter writing, Postclic offers significant time savings and peace of mind. The service handles the administrative burden whilst ensuring you maintain the consumer protection advantages of postal cancellation. The cost typically includes both the service fee and postage, offering reasonable value for the convenience provided.

Following up on your cancellation request

After sending your cancellation letter, monitor your email and post for confirmation from Eros Now. The company should acknowledge your cancellation request and confirm the effective cancellation date, typically within five to ten working days. If you do not receive confirmation within two weeks, follow up with another letter referencing your original cancellation notice and its delivery date.

Check your bank or credit card statements carefully after the expected cancellation date to ensure no further charges appear. If Eros Now attempts to charge your account after you have cancelled, contact your bank immediately to dispute the transaction, providing your proof of postage and cancellation correspondence as evidence.

Keep all documentation related to your cancellation for at least six months after the cancellation date. This retention period protects you against any delayed billing issues or administrative errors that might surface later. Should you need to escalate a complaint, having complete documentation significantly strengthens your position.

Customer reviews and tips

Understanding other consumers' experiences with cancelling Eros Now subscriptions provides valuable insights and helps you anticipate potential challenges. Whilst individual experiences vary, common themes emerge from customer feedback that can inform your approach to cancellation and help you avoid typical pitfalls.

Customer reviews regarding subscription cancellations often highlight the importance of timing and documentation. Many subscribers report successful cancellations when they follow proper procedures and maintain detailed records, whilst others encounter difficulties when relying solely on informal cancellation methods or failing to verify that their requests were processed.

Common experiences from subscribers

Many Eros Now users report that the service itself performs well for accessing South Asian content, but some note that cancellation processes are not always as straightforward as subscription sign-up procedures. This imbalance is unfortunately common across subscription services, where companies invest heavily in making subscriptions easy whilst providing less prominent cancellation information.

Subscribers who cancel via postal methods generally report more positive experiences than those relying exclusively on online systems. The tangible proof provided by postal cancellation creates confidence and reduces anxiety about whether cancellation requests were properly received and processed. This peace of mind represents significant value, particularly for consumers who have previously experienced billing disputes with subscription services.

Some customers note delays in receiving cancellation confirmation, which can cause concern about whether the cancellation was successful. In practice, this highlights the importance of following up proactively if confirmation is not received within a reasonable timeframe. As a consumer, you should not assume silence means acceptance; instead, verify that your cancellation has been processed.

Practical tips for successful cancellation

Start the cancellation process well before your next billing date, ideally giving yourself at least seven to ten days before renewal. This buffer period accommodates potential postal delays and processing time, reducing the risk of being charged for an additional subscription period. Therefore, even though Recorded Delivery is typically fast, allowing extra time provides additional protection.

Take photographs or screenshots of your Eros Now account details before cancelling, including your subscription type, billing information, and account status. This documentation can prove helpful if disputes arise about what subscription you held or when it should have ended. Digital records are easy to create and store, making this step simple yet potentially valuable.

Consider setting a calendar reminder to check your bank statement after your expected final billing date. This proactive monitoring helps you catch any erroneous charges quickly, making them easier to dispute and resolve. Waiting months before noticing incorrect charges significantly complicates the resolution process.

If you are cancelling because of technical issues or service quality concerns, mention this briefly in your cancellation letter. Whilst not required, this feedback can be valuable for the company and may prompt them to offer solutions. However, remain firm in your cancellation intention; do not allow customer retention efforts to pressure you into continuing a subscription you genuinely wish to end.

Protecting yourself from unwanted charges

Beyond sending proper cancellation notice, you can take additional steps to protect yourself from unwanted subscription charges. Consider removing your payment method from your Eros Now account after cancelling, though be aware this should supplement, not replace, formal cancellation notice. Some companies may attempt to charge expired or removed payment methods, potentially causing payment failures that affect your credit file.

If you encounter continued charging after proper cancellation, contact your bank or credit card provider immediately to dispute the transactions. Provide them with your proof of postage and any confirmation correspondence from Eros Now. UK banks generally support consumers in subscription disputes when proper cancellation procedures have been followed.

Consider using virtual card numbers or payment services that allow you to control subscription charges for future subscriptions. These tools give you additional control over recurring payments and can prevent unauthorised charges even if cancellation processing is delayed or mishandled.

When to escalate complaints

If Eros Now fails to process your cancellation despite proper notice, or continues charging your account after cancellation, you may need to escalate your complaint. Begin by sending a formal complaint letter to the company, again using Recorded Delivery, clearly stating the issue and requesting immediate resolution within a specified timeframe, typically 14 days.

Should the company fail to resolve the matter satisfactorily, you can escalate your complaint to relevant consumer protection organisations. The Citizens Advice consumer service provides free advice and can guide you through the complaint process. For payment disputes, your bank's chargeback procedures may offer recourse for recovering unauthorised charges.

In cases involving significant sums or persistent company non-compliance, the small claims court provides an accessible option for pursuing refunds and compensation. The court process is designed to be consumer-friendly and does not require legal representation for straightforward subscription disputes. Your postal cancellation evidence and documented communication history become crucial evidence in any legal proceedings.

Final recommendations for consumers

Approach subscription cancellations with the same care and attention you would apply to any important financial matter. The relatively small monthly cost of streaming subscriptions can make them seem trivial, but accumulated unwanted charges over months or years represent significant money. Therefore, treating cancellation seriously protects your financial interests.

Always prioritise methods that create verifiable evidence of your actions. Postal cancellation via Recorded Delivery provides this evidence reliably and affordably. The peace of mind gained from knowing you have proof of your cancellation notice is worth the minor inconvenience of posting a letter.

Remember that as a UK consumer, you have substantial legal protections and rights. Companies must respect these rights and process legitimate cancellation requests appropriately. Do not feel intimidated by corporate processes or reluctant to assert your consumer rights. When you follow proper procedures and maintain good documentation, the law supports your position.

Finally, learn from each subscription experience to make better decisions about future services. Consider whether annual subscriptions genuinely offer value for your viewing habits or whether monthly subscriptions provide more flexibility. Regularly review all your active subscriptions to ensure they continue meeting your needs and represent good value. Taking control of your subscription spending empowers you financially and ensures you only pay for services you genuinely use and enjoy.