Ending your Horse and Country membership made easy

About Horse and Country

Horse and Country (H&C) operates as a specialised subscription-based streaming service dedicated to equestrian content, providing viewers throughout the United Kingdom and internationally with access to live competitions, training programmes, documentaries, and entertainment related to equestrian sports. Established as a niche platform within the broader television streaming market, H&C has positioned itself as the premier destination for horse enthusiasts seeking comprehensive coverage of show jumping, dressage, eventing, and related disciplines.

The service functions under a subscription model governed by contractual terms and conditions that establish the legal relationship between the provider and the consumer. In accordance with UK consumer protection legislation, subscribers enter into a binding agreement when registering for the service, which creates mutual obligations regarding payment, service provision, and termination procedures. The platform delivers content through digital streaming technology accessible via multiple devices, including smart televisions, tablets, smartphones, and computers, thereby creating a continuous service relationship subject to ongoing contractual obligations.

Furthermore, Horse and Country operates within the regulatory framework established by UK broadcasting and consumer law, which mandates specific requirements regarding subscription services, automatic renewals, and cancellation procedures. The company's business model relies upon recurring subscription payments, consequently necessitating clear contractual provisions regarding notice periods, refund policies, and termination rights. Understanding these contractual elements proves essential for subscribers seeking to exercise their cancellation rights in accordance with applicable legal frameworks.

Membership options and pricing structure

Horse and Country offers subscribers various membership tiers designed to accommodate different viewing preferences and budgetary considerations. The contractual arrangements differ according to the selected subscription plan, with each option creating distinct obligations regarding payment frequency, commitment periods, and cancellation notice requirements. Prospective subscribers should carefully examine these contractual variations before entering into an agreement, as the selected plan directly impacts subsequent cancellation procedures and potential financial obligations.

Standard subscription plans

The service typically provides both monthly and annual subscription options, each governed by separate contractual terms. Monthly subscriptions generally operate on a rolling basis, whereby the contract automatically renews at the conclusion of each billing cycle unless terminated in accordance with the specified notice requirements. Annual subscriptions, conversely, involve a longer commitment period with payment rendered in advance for twelve months of service access. These extended contracts frequently offer reduced per-month costs compared to monthly alternatives, thereby incentivising longer-term commitments whilst simultaneously creating more complex cancellation considerations.

Contractual implications of subscription selection

The selection between monthly and annual subscriptions carries significant contractual implications that extend beyond mere pricing considerations. Monthly subscriptions typically afford greater flexibility regarding termination, as the contractual commitment period remains limited to thirty days. Consequently, subscribers maintaining monthly plans generally face fewer obstacles when seeking to cancel, provided they comply with stipulated notice requirements. Nevertheless, these plans command higher per-month costs, reflecting the increased administrative burden and reduced revenue certainty for the service provider.

Annual subscriptions present more complex contractual scenarios regarding cancellation and refunds. In accordance with standard industry practice, advance payment for annual service typically becomes non-refundable once the initial cooling-off period expires, except in circumstances where the provider breaches contractual obligations or fails to deliver the promised service. Furthermore, subscribers should note that annual contracts often include automatic renewal clauses requiring affirmative cancellation action before the anniversary date to prevent unwanted continuation and subsequent charges.

Understanding your cancellation rights under UK law

UK consumer protection legislation establishes comprehensive rights regarding the cancellation of subscription services, creating a legal framework that supersedes any contrary provisions within service provider terms and conditions. The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 and the Consumer Rights Act 2015 collectively govern subscription service cancellations, mandating specific requirements that service providers must observe. Understanding these statutory protections enables subscribers to exercise their cancellation rights effectively whilst ensuring compliance with applicable legal procedures.

The cooling-off period

In accordance with the Consumer Contracts Regulations 2013, consumers possess an unconditional right to cancel distance contracts, including online subscription services, within fourteen days of contract formation. This statutory cooling-off period commences on the date the contract is concluded, providing subscribers with a protected timeframe during which cancellation may occur without penalty or justification. The legislation requires service providers to inform consumers of this right in a clear and comprehensible manner, and failure to provide such information extends the cancellation period by twelve months beyond the standard fourteen-day window.

Nevertheless, subscribers should note that if they request immediate access to streaming content during the cooling-off period, they may forfeit the right to a full refund upon cancellation. The regulations permit service providers to charge for content consumed during the cooling-off period on a pro-rata basis, calculated according to the proportion of service provided before cancellation notification was received. Consequently, subscribers seeking to preserve maximum refund entitlements should carefully consider the timing of their cancellation decision relative to service usage.

Cancellation rights beyond the cooling-off period

Following expiration of the statutory cooling-off period, cancellation rights become governed primarily by the contractual terms established in the service agreement. However, the Consumer Rights Act 2015 continues to provide protective provisions regarding unfair contract terms, ensuring that cancellation procedures remain reasonable and accessible. Service providers cannot impose unreasonably burdensome cancellation requirements or excessive notice periods that effectively prevent subscribers from exercising their contractual termination rights.

Furthermore, subscribers retain the right to cancel at any time if the service provider materially breaches the contract, fails to provide the service as described, or implements substantial adverse changes to service terms without obtaining subscriber consent. In such circumstances, subscribers may possess grounds for immediate termination and potential refund claims, notwithstanding any contrary provisions in the standard terms and conditions. Documentation proving such breaches becomes essential for supporting cancellation claims and potential disputes.

Why postal cancellation provides superior legal protection

Whilst modern subscription services frequently promote online cancellation mechanisms, postal cancellation via Recorded Delivery offers substantially enhanced legal protection and evidential certainty. The selection of cancellation method carries significant implications for proving compliance with notice requirements and establishing the precise timing of cancellation communication. In contractual disputes regarding whether proper notice was provided, postal methods generate superior evidence compared to digital alternatives.

Evidential advantages of postal communication

Recorded Delivery postal services create an independently verified paper trail documenting both the dispatch and receipt of cancellation correspondence. The Royal Mail provides official proof of posting and delivery confirmation, establishing irrefutable evidence that the service provider received the cancellation notice on a specific date. This documentation proves invaluable in circumstances where disputes arise regarding whether cancellation was properly communicated or whether notice requirements were satisfied before a billing cycle commenced.

Conversely, online cancellation systems occasionally experience technical failures, unclear confirmation processes, or disputed submission records. Subscribers relying exclusively upon digital cancellation methods may encounter difficulties proving that cancellation was successfully submitted, particularly if the service provider's systems fail to generate adequate confirmation documentation. Furthermore, some service providers implement online cancellation procedures that involve multiple steps, unclear navigation, or deliberate obstacles designed to discourage cancellations, thereby creating uncertainty regarding whether the process was properly completed.

Legal notice requirements and timing certainty

Many subscription contracts stipulate specific notice periods that must be observed before cancellation becomes effective. Postal cancellation via Recorded Delivery provides definitive proof of when notice was given, calculated from the date of posting rather than the potentially disputed date of receipt. In accordance with established legal principles governing postal communication, notice typically becomes effective upon proper posting, provided the postal method represents a reasonable and accepted communication channel within the contractual relationship.

This timing certainty proves particularly important when cancelling shortly before a renewal date or billing cycle. The documented posting date establishes precisely when the contractual notice period commenced, preventing disputes regarding whether cancellation occurred sufficiently in advance of the next payment obligation. Furthermore, Recorded Delivery confirmation protects subscribers against claims that cancellation notices were never received, shifting the evidential burden onto the service provider to demonstrate non-receipt despite postal confirmation.

Step-by-step guide to cancelling by post

Executing a postal cancellation requires methodical attention to procedural details and documentation requirements. The following systematic approach ensures compliance with contractual notice requirements whilst generating comprehensive evidence supporting the cancellation action. Subscribers should maintain copies of all correspondence and postal receipts for future reference, particularly if disputes subsequently arise regarding billing or contract termination.

Preparation and documentation review

Before initiating postal cancellation, subscribers should thoroughly review their subscription agreement to identify specific cancellation requirements, notice periods, and any contractual provisions governing termination procedures. The terms and conditions typically specify minimum notice periods, which may range from immediate effect for monthly subscriptions to thirty days or more for certain contract types. Understanding these requirements enables proper calculation of the final billing date and ensures compliance with contractual obligations.

Additionally, subscribers should gather relevant account information, including subscription number, registered email address, payment details, and the precise subscription plan currently in effect. This information should be referenced in the cancellation correspondence to facilitate accurate identification and processing of the cancellation request. Furthermore, reviewing recent billing statements helps verify the next scheduled payment date, ensuring that cancellation notice is provided sufficiently in advance to prevent unwanted charges.

Composing effective cancellation correspondence

The cancellation letter should be composed in clear, professional language that unambiguously communicates the intention to terminate the subscription contract. The correspondence must include essential identifying information, an explicit cancellation statement, the desired effective date, and a request for written confirmation of the cancellation. Whilst detailed explanations regarding cancellation reasons remain optional, the letter should maintain a factual, businesslike tone focused upon the contractual termination rather than complaints or grievances.

Key elements that should appear in cancellation correspondence include: the subscriber's full name and address as registered with the service; the account number or subscriber identification details; a clear statement such as "I hereby give notice of my intention to cancel my Horse and Country subscription"; the desired cancellation effective date; a request for written confirmation of cancellation and the final billing date; and the date of the letter. Including these elements ensures the correspondence satisfies contractual notice requirements whilst creating a comprehensive record of the cancellation action.

Postal dispatch procedures

The completed cancellation letter should be sent via Royal Mail Recorded Delivery to ensure tracking capability and proof of receipt. This postal method generates a unique tracking number enabling verification of delivery status and provides official documentation confirming that the correspondence reached the intended recipient. Subscribers should retain the proof of posting certificate provided by Royal Mail, as this document constitutes primary evidence of compliance with notice requirements.

The correspondence should be addressed precisely to Horse and Country's registered office or designated cancellation address as specified in the subscription terms and conditions. Accurate addressing proves essential for ensuring proper delivery and preventing delays that might compromise compliance with notice period requirements. The postal address for cancellation correspondence is:

• Horse & Country TV Ltd
• 3rd Floor
• 86-90 Paul Street
• London
• EC2A 4NE
• United Kingdom

Post-dispatch monitoring and confirmation

Following dispatch, subscribers should monitor the Recorded Delivery tracking system to verify successful delivery of the cancellation correspondence. The Royal Mail tracking service provides real-time updates regarding delivery status, confirming when the item reached the destination address and identifying the individual who signed for receipt. This information should be documented and preserved as part of the cancellation record.

Subscribers should anticipate receiving written confirmation from Horse and Country acknowledging the cancellation request and confirming the final service date and billing arrangements. If such confirmation is not received within ten working days of confirmed delivery, subscribers should follow up with additional correspondence, again sent via Recorded Delivery, requesting written confirmation and referencing the original cancellation letter by date and tracking number. Persistent documentation proves essential for establishing a complete evidential record should disputes subsequently arise.

How Postclic streamlines the postal cancellation process

Whilst postal cancellation provides superior legal protection, the administrative requirements can prove time-consuming and inconvenient for busy subscribers. Postclic offers a practical solution by managing the entire postal cancellation process on behalf of subscribers, combining the evidential advantages of Recorded Delivery with the convenience of digital services. The platform enables users to generate professionally formatted cancellation letters, arrange Recorded Delivery posting, and obtain digital proof of dispatch and delivery without visiting a post office.

Furthermore, Postclic maintains comprehensive records of all correspondence, providing subscribers with easily accessible documentation should future reference become necessary. This digital record-keeping complements the postal paper trail, ensuring that evidence remains readily available for potential disputes or billing queries. The service proves particularly valuable for subscribers managing multiple subscription cancellations or those seeking to ensure absolute compliance with contractual notice requirements without investing substantial personal time in administrative procedures.

Common reasons subscribers cancel Horse and Country

Understanding typical cancellation motivations provides context regarding the contractual relationship between streaming services and consumers, whilst also highlighting circumstances that may strengthen cancellation claims or refund entitlements. Whilst subscribers possess the right to cancel for any reason following the cooling-off period, certain circumstances may create additional legal grounds supporting immediate termination or financial remedies.

Financial considerations and budget management

Economic factors frequently motivate subscription cancellations, particularly as households manage multiple streaming services with cumulative costs that substantially impact monthly budgets. The proliferation of niche streaming platforms has created a fragmented entertainment landscape requiring numerous separate subscriptions to access desired content. Consequently, consumers regularly reassess their subscription portfolio, cancelling services that provide insufficient value relative to their cost or that duplicate content available through alternative platforms.

Horse and Country's specialised focus upon equestrian content means the service appeals primarily to dedicated enthusiasts rather than general audiences. Subscribers whose interest in equestrian sports diminishes, or whose viewing habits change, may determine that the subscription no longer justifies its recurring cost. Furthermore, seasonal interest patterns affect some subscribers, with heightened engagement during major competition seasons followed by reduced viewing during off-peak periods, prompting cancellations until interest resurges.

Content availability and service quality issues

Dissatisfaction with content offerings or technical service quality represents another significant cancellation driver. Subscribers may find that available programming fails to meet expectations established during the sign-up process, or that specific events or content they anticipated accessing remain unavailable. In such circumstances, subscribers may possess grounds for arguing that the service provider failed to deliver the contracted service, potentially supporting claims for immediate cancellation and refund notwithstanding standard contractual terms.

Technical difficulties affecting streaming quality, platform reliability, or device compatibility similarly motivate cancellations and may constitute contractual breaches if the service provider fails to maintain reasonable service standards. Persistent buffering, frequent outages, or inability to access content through advertised devices undermines the fundamental service promise, potentially entitling subscribers to terminate without penalty. Documentation of such issues strengthens cancellation claims and supports any subsequent disputes regarding refunds or notice period waivers.

Alternative content sources and platform consolidation

The evolving streaming landscape continuously introduces new platforms and content distribution models, creating alternative sources for equestrian content that may reduce Horse and Country's unique value proposition. Subscribers discovering that desired content has become available through other services they already maintain, or through free platforms, may reasonably conclude that continuing their H&C subscription represents unnecessary duplication. Furthermore, industry consolidation occasionally results in content migration between platforms, prompting subscribers to follow preferred programming to new distribution channels.

Changes in personal circumstances

Life changes affecting available leisure time, financial priorities, or equestrian involvement frequently trigger subscription cancellations. Subscribers who cease active participation in equestrian activities, relocate to areas without reliable internet connectivity, or experience changed family circumstances affecting discretionary spending may determine that continuing the subscription no longer aligns with their current situation. These personal factors represent legitimate grounds for exercising contractual cancellation rights, regardless of service quality or content satisfaction.

In accordance with established consumer protection principles, subscribers retain the right to cancel subscription services when their circumstances change, provided they comply with contractual notice requirements. Service providers cannot compel continued subscription merely because the subscriber's initial interest has waned or personal priorities have shifted. Nevertheless, subscribers remain obligated to fulfil notice period requirements and any minimum term commitments undertaken at subscription commencement, unless grounds exist for arguing that continuing such obligations would be unconscionable or that the provider has materially breached the contract.

Final considerations regarding subscription cancellation

Successfully cancelling a Horse and Country subscription requires careful attention to contractual obligations, statutory rights, and procedural requirements. The postal cancellation method, particularly when executed via Recorded Delivery, provides optimal legal protection and evidential certainty compared to alternative cancellation channels. Subscribers should approach the cancellation process methodically, ensuring compliance with notice periods, maintaining comprehensive documentation, and preserving all evidence of correspondence and delivery confirmation.

Furthermore, subscribers should remain vigilant regarding their payment accounts following cancellation to verify that no further charges occur beyond the final agreed billing date. Any unauthorised charges appearing after proper cancellation should be immediately challenged with the service provider and, if necessary, disputed through the payment card provider's chargeback procedures. The documentation generated through postal cancellation proves invaluable for supporting such disputes and establishing that proper notice was provided in accordance with contractual requirements.

Understanding the legal framework governing subscription cancellations empowers consumers to exercise their contractual rights effectively whilst protecting themselves against potential disputes or billing irregularities. The combination of statutory consumer protections and careful procedural compliance ensures that cancellation proceeds smoothly, with clear documentation supporting each stage of the termination process. By following the systematic approach outlined herein, subscribers can confidently terminate their Horse and Country subscription whilst maintaining comprehensive evidence of their compliance with all applicable legal and contractual requirements.