Ending your Finch Plus membership made easy

About Finch Plus

Finch Plus is a premium subscription service linked to the Finch self-care app, designed to help users build healthy habits and improve their mental wellbeing through a virtual pet companion. The service has gained considerable popularity in the UK among people seeking gamified approaches to personal development and mental health support.

The basic Finch app is free to download and use, but Finch Plus unlocks additional features that enhance the experience significantly. Think of it as upgrading from a basic fitness tracker to one with advanced analytics and personalised coaching. The subscription transforms the app from a simple habit tracker into a comprehensive wellness companion with deeper customisation options and expanded content.

Most importantly, Finch Plus operates on an auto-renewing subscription model, which means your payment method will be charged automatically at regular intervals unless you take specific action to cancel. This is where many subscribers run into difficulties, particularly when they're unsure about the proper cancellation procedure or miss critical deadlines.

Keep in mind that whilst Finch Plus offers digital convenience, cancelling the service often requires traditional methods to ensure your request is properly documented and legally binding. This guide focuses specifically on postal cancellation methods, which provide the strongest paper trail and legal protection for UK consumers.

Plans, features and pricing

Subscription tiers available

Finch Plus offers several subscription options to accommodate different budgets and commitment levels. The pricing structure follows a common pattern where longer commitments offer better value per month, but require larger upfront payments.

First thing to understand: the plan you choose dramatically affects your cancellation rights and refund eligibility. Monthly subscribers have the most flexibility, whilst annual subscribers face more complex cancellation scenarios. The lifetime option technically doesn't require cancellation since there are no recurring charges, though you might still want to close your account.

Premium features included

Finch Plus unlocks numerous features that aren't available in the free version. Understanding what you're paying for helps you make an informed decision about whether to continue or cancel your subscription.

The premium features include unlimited wardrobe options for your virtual pet, allowing extensive customisation of your Finch's appearance with seasonal outfits, accessories, and special items. You also gain access to exclusive furniture and decorations for your Finch's home environment, creating a more personalised space.

Additionally, Plus members receive advanced reflection prompts and journal exercises designed by mental health professionals. These go beyond the basic check-ins available in the free version, offering deeper self-exploration tools. The subscription also includes priority access to new features before they roll out to free users, and removes advertisements from the app experience.

Most importantly for habit-building enthusiasts, Finch Plus provides detailed analytics and insights about your progress patterns, helping you identify trends in your wellbeing journey. You can also backup your data to cloud storage, ensuring your progress isn't lost if you change devices.

Common reasons people cancel

Through processing numerous cancellation requests, I've observed several recurring patterns in why UK subscribers choose to end their Finch Plus membership. Understanding these reasons helps contextualise the cancellation process.

Financial constraints top the list, particularly during economic uncertainty when discretionary spending comes under scrutiny. Many subscribers initially sign up during promotional periods or when feeling motivated about self-improvement, but later reassess whether the monthly cost justifies the value they're receiving.

Next, some users find they've achieved their initial goals and no longer need the premium features. They've established solid habits and feel confident maintaining them without the app's scaffolding. Others discover the gamification aspect loses its appeal over time, or they simply stop using the app regularly enough to warrant the subscription cost.

Technical issues occasionally drive cancellations, such as compatibility problems with specific devices or frustration with app updates that change beloved features. Keep in mind that some people cancel because they're switching to alternative wellness apps that better suit their evolved needs or preferences.

Terms of service and cancellation policy

Legal requirements in the UK

UK consumer law provides robust protections for subscription services, and understanding these rights strengthens your position when cancelling Finch Plus. The Consumer Rights Act 2015 and Consumer Contracts Regulations 2013 establish clear frameworks for digital content subscriptions.

First, you have a 14-day cooling-off period for distance sales, which applies to online subscriptions. This means if you've just subscribed to Finch Plus, you can cancel within 14 days and receive a full refund, provided you haven't extensively used the service. However, by downloading and actively using digital content, you may waive some of these rights unless the company's terms explicitly preserve them.

Additionally, companies must make cancellation processes as easy as signing up. If you subscribed online with a few clicks, you shouldn't need to jump through excessive hoops to cancel. That said, the definition of \