Ending your Flo membership made easy

What is Flo?

Flo is a UK-based period and cycle tracking platform that has evolved into a comprehensive women's health service. Originally launched as a simple period tracker app, Flo now offers premium subscription features including personalised health insights, expert content, symptom analysis, and access to a community of healthcare professionals. The service uses artificial intelligence to predict menstrual cycles, ovulation windows, and fertility patterns whilst providing educational content about reproductive health, pregnancy, and menopause.

The platform serves millions of users worldwide, with a significant presence in the UK market. Flo's premium subscription, known as Flo Premium, unlocks advanced features beyond the basic free app functionality. These include detailed health reports, priority access to health experts, personalised workout and nutrition plans, and enhanced privacy settings. The service has positioned itself as more than just a tracking tool, aiming to be a complete digital health companion for women throughout different life stages.

Despite its popularity, many subscribers find themselves needing to cancel for various reasons. Some discover they're not using the premium features enough to justify the cost, whilst others may prefer alternative health tracking methods or find the subscription renews unexpectedly. Additionally, life circumstances change—users may become pregnant and no longer need cycle tracking, or they might experience financial constraints that require cutting back on digital subscriptions. Understanding the cancellation process is essential because Flo, like many subscription services, operates on an auto-renewal basis that continues charging unless actively terminated.

Plans, features and pricing

Flo operates on a freemium model, offering both free and premium subscription tiers. The free version provides basic period and ovulation tracking, daily health insights, and access to the community forums. However, the premium subscription unlocks the service's full potential, which is why many users initially sign up for paid plans before later deciding to cancel.

Flo premium subscription options

Flo Premium typically offers several subscription durations, each with different pricing structures designed to encourage longer commitments. The pricing model follows standard subscription psychology—longer commitments offer better monthly rates but require larger upfront payments. Keep in mind that prices may vary based on promotional offers and regional differences within the UK market.

Premium features worth noting

Understanding what you're paying for helps determine whether cancellation is the right choice. Flo Premium includes pregnancy mode with week-by-week guidance, detailed symptom analysis with health pattern recognition, and personalised health reports you can share with healthcare providers. The service also offers priority customer support, which ironically becomes relevant when you're trying to cancel.

Additionally, premium subscribers receive ad-free experience, unlimited health tracking categories, and access to expert-written articles on reproductive health topics. The platform includes guided meditation and wellness content, plus the ability to compare your health data with anonymised community trends. Most importantly for privacy-conscious users, premium membership includes enhanced data security features and the option to use Secret Mode for completely private tracking.

Terms of service and cancellation policy

Before attempting cancellation, understanding Flo's terms of service and cancellation policy will save you considerable frustration. These policies govern your rights and obligations as a subscriber, and knowing them helps you navigate the cancellation process effectively.

Auto-renewal and billing practices

Flo operates on automatic renewal, meaning your subscription continues indefinitely until you actively cancel it. This is standard practice for subscription services, but it catches many users off guard. The service typically charges your payment method 24 hours before the renewal date, giving you minimal warning if you've forgotten about an upcoming charge. Most importantly, Flo does not offer refunds for partial billing periods—if you cancel halfway through a paid month, you won't receive money back for the unused time, though you'll retain access until the period ends.

The billing date corresponds to when you initially subscribed, not the first of the month. If you signed up on the 15th, your renewal occurs on the 15th of each subsequent month or year. This irregular billing cycle makes it easy to lose track of renewal dates, which is precisely why keeping documentation of your cancellation becomes crucial.

Notice periods and timing requirements

Under UK consumer law, specifically the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you have certain protections when cancelling subscription services. For digital content services like Flo, you technically have a 14-day cooling-off period for new subscriptions, though this right is often waived once you start using the service.

Flo requires that cancellation requests be submitted before the next billing cycle begins. If your renewal date is approaching, time becomes critical. Processing cancellations can take several business days, which is why postal cancellation requires extra planning. Always aim to send your cancellation letter at least 10-14 days before your renewal date to ensure it arrives and gets processed in time.

What happens after cancellation

Once your cancellation is processed, you'll retain premium access until the end of your current billing period. Your account then reverts to the free version rather than being deleted entirely. This means your historical tracking data remains accessible, but premium features become locked. If you want to completely delete your account and all associated data, that requires a separate request under GDPR data protection rights, which is a different process from simple subscription cancellation.

Cancelling by post - the complete guide

Postal cancellation represents the most reliable method for terminating your Flo subscription, particularly when other methods have failed or when you want indisputable proof of your cancellation request. Whilst it may seem old-fashioned in our digital age, sending a formal cancellation letter via Royal Mail Recorded Delivery creates a paper trail that protects your consumer rights.

Why postal cancellation is your best option

Many subscribers attempt to cancel through the app or website first, only to encounter technical difficulties, confusing navigation, or processes that don't seem to complete properly. The in-app cancellation process can be deliberately obscured—buried in settings menus or requiring multiple confirmation steps that some users never complete successfully. Additionally, app-based cancellations sometimes fail silently, leaving you believing you've cancelled when charges continue.

Postal cancellation eliminates these uncertainties. When you send a letter via Recorded Delivery, you receive proof of postage and confirmation when it arrives. This documentation becomes invaluable if disputes arise about whether you cancelled in time or if unexpected charges appear on your account. Under UK law, a properly documented postal cancellation provides stronger evidence than screenshots of app interactions that could be disputed.

Furthermore, some subscription agreements specifically recognise postal cancellation as an acceptable method, and companies must honour properly submitted written cancellation requests. This legal backing gives postal cancellation particular weight compared to informal methods.

Preparing your cancellation letter

Your cancellation letter needs specific information to be processed efficiently. Start with your full name exactly as it appears on your Flo account, along with the email address associated with your subscription. Include your account username if different from your email, and reference any subscription or customer reference numbers you can find in billing emails.

Clearly state your intention to cancel immediately, and specify that you want confirmation of cancellation in writing. Request that no further payments be taken from your account and include the last four digits of the payment method being charged (never include full card details in postal correspondence). Date your letter and keep a copy for your records before sending.

Most importantly, be direct and unambiguous in your language. Phrases like \